Atuação como coordenador de marketing e desenvolvimento de produtos no cliente Real Price. Responsável por liderar e desenvolver estratégias de marketing para a startup no segmento de engenharia civil, além de dar suporte à área comercial e desenvolver novos produtos.* Gestão do branding da empresa, garantindo consistência e alinhamento com nossos valores e objetivos;* Desenvolvimento e execução de campanhas de marketing para atrair e engajar clientes potenciais e existentes;* Criação de conteúdo para mídias sociais, site e outras plataformas digitais;* Organização e coordenação de eventos e apresentações para promoção da marca Preço Real;* Suporte à área comercial no desenvolvimento de estratégias de vendas e prospecção de novos negócios;* Desenvolvimento de novos produtos e serviços, em colaboração com outras áreas da empresa;* Analisar e monitorar o desempenho de nossas iniciativas de marketing, ajustando a estratégia conforme necessário para garantir o sucesso.

Responsible for managing the Marketing Intelligence, Creation and Social Media centers. Practice managing your talents, encouraging your team to develop in different challenges: structuring information, creating processes, exchanging with peers and other areas and applying the best techniques aimed at broad brand reach, reputation management, guaranteeing the application of the brand manual and strengthening relationships with associates, collaborators and prospects. Through a strategic action focused on integrated communication, it stands out for the strength of the AASP name, for the production of content, for the promotion of events with excellence and for the dissemination of courses, products and services that facilitate the practice of law.

Development and implementation of the planning of the strategy and tactical actions of Marketing and Medical Relationship for the ABC region (Hospital e Maternidade Brasil / Hospital Assunção / Hospital e Maternidade Ribeirão Pires / Hospital IFOR / Hospital Bartira / Hospital e Maternidade America).• Definition of ideal communication tools within the units.• Seek synergy and implement Regional Marketing actions with the advertising agency and press office, with the aim of strengthening the institutional image of the respective units.• Controlling the actions carried out through the production of standardized reports and performance indicators.• Define guidelines and execute projects to which the Regional Marketing area is directly or indirectly linked.• Implementing pre-established campaigns by corporate marketing in the units, as well as adapting parts that are necessary.• Support the medical relationship area in the production of materials needed for this public.• Develop and monitor actions directed at physicians• Control and monitor the productivity indicators of the Medical Relationship.

Supervision of the Relationship team with the Indirect Network (Exchange), planning, organizing and monitoring performance of routine activities in support of members distributed throughout Brazil.• Acting in relationship, performance, assistance performance, negotiation, operations and back-office initiatives.• Monitoring of indicators and development of action plans aiming at the continuous improvement of flows and processes.• Achievement Challenge: Faced with the pandemic, it was necessary to adapt, manage and absorb new corporate challenges with a specific deadline for the execution and management of a new area.

Responsible for business planning, market intelligence and team training. • Physical and technological structuring of the area, from the team, organization chart and projects. • Customer management with monitoring of the classification and service strategy.• Development of KPIs and monitoring of results.• BI tool management.• Development of reports to monitor business.• Monitoring of economic indicators.• Identification of opportunities in the market for growth.• Training and dissemination of the strategy to the sales team.• Process improvement to increase team productivity.• Product portfolio analysis to identify growth opportunities.• Conducting market research.

Responsible for institutional marketing and relationship with various target audiences. • Responsible for strategic marketing, branding, partnerships, products and relationship.• Implementation of marketing strategies in business plan planning for repositioning and launching new products.• Coordination of relationship programs with the target audience.• Management of new strategic partnership and new businesses.• Structuring of actions focused on direct marketing and database.• Organization of corporate events.• Development, creation and planning of partnerships based on marketing actions.

Responsible for the licensing program for Fujifilm stores nationwide. • General coordination of the store licensing program countrywide.• Development of promotional actions for the wholesale and retail chain.• Monitoring and creating institutional marketing actions.• Responsible for visual standardization.• Events organization.• PDV material control and distribution.• Contact and negotiation with customers and suppliers from all over the country.

Assistance and support to the trade marketing department in the dissemination of collections and products. • Preparation of media planning; • Organization of events related to product launches and brand fixation; • Participation in several fairs in the clothing segment such as São Paulo Fashion Week and Couromoda; • Responsible for product training nationwide; • Relationship with press relations, suppliers and distributors.