Marcio Salles 🏳️‍🌈 Email & Phone Number

State Of São Paulo, Brazil

São Paulo E Região

As a Group Product Manager, I lead cross-functional teams focused on growth and technical development of Clicksign's products. I'm responsible for defining OKRs and executing the product strategy aligned with stakeholders, with a strong emphasis on growth initiatives and market expansion, continuously optimizing the user experience and marketing/sales KPIs.My key responsibilities include:+ Managing and mentoring a team of Product Managers, fostering collaboration, and driving alignment with company objectives;+ Leading the Product evolution through roadmaps cross-aligned with all businesses areas and with a focus on growth metrics;+ Collaborating with design, engineering, marketing, customer satisfaction and sales teams to deliver the best solutions;+ Conducting data analysis and experiments to identify expansions and opportunities;+ Managing internal and external stakeholders to ensure strategic alignment;+ Monitoring and adjusting KPIs to ensure the strategy is consistently optimized and aligned with business goals.Throughout my journey, I’ve implemented data-driven solutions to improve the product as a whole, from optimizing the conversion funnel to enhancing integrations that drive greater engagement and improve customer retention. These efforts have helped the company double its revenue year after year.

São Paulo, São Paulo, Brasil

[This position is part of my AT&T position, including Directv GO, SKY and HBO Max]As an OTT Development Manager, I was responsible for leading the development teams focused on delivering high-quality Over-The-Top (OTT) solutions aligned with business needs. I operated in both strategic and operational roles, collaborating with internal and external stakeholders to optimize the development and implementation of large-scale projects.My key responsibilities:+ Managed Mobile development teams, ensuring the Definition of Done (DoD) criteria were met and business expectations were fulfilled;+ Maintained and expanded quality standards by reviewing project deliverables to ensure consistency and excellence;+ Supported development teams by providing guidance based on best practices, market analysis, and continuous process improvement;+ Managed external vendors and aligned internal teams to ensure project delivery across the region;+ Conducted qualitative and quantitative product analyses from a technical perspective, identifying opportunities for optimization;+ Generated C-level reports to assist stakeholders in making strategic business and technical decisions;+ Ensured compliance in project deliverables while balancing technical requirements with business needs.

São Paulo E Região, Brasil

Managed the global roadmap of SKY’s digital platform, driving initiatives aimed at increasing revenue and reducing churn through enhanced customer engagement with digital products. I led end-to-end product development, from conceptualization and design (UX, UI, and Business Rules) to financial and technical feasibility analysis (Business Plans and Cases), supported by data-driven strategies and OKRs to measure success.My key responsibilities:+ Managed and coordinated multiple multifunctional development teams, ensuring cross-functional collaboration and alignment with strategic objectives;+ Defined and managed activities across all product stages, ensuring alignment with strategic goals;+ Oversaw the development process using agile methodologies (SCRUM, in a Tribe format);+ Defined and tracked key performance indicators to ensure successful outcomes for both business growth and customer satisfaction;+ Led and mentored teams, ensuring high engagement, productivity, and personal well-being, contributing to the company’s recognition in the "Great Place to Work" rankings.

São Paulo E Região, Brasil

Responsible for managing SKY's OTT product, known as SKY Play. My key responsibilities included producing high-level documentation and materials, from Go-To-Market strategies to Business Plans, as well as creating presentations to align expectations and roadmaps with internal stakeholders, including VPs and the executive team.My key responsibilities:+ Developed and maintained detailed documentation and Go-To-Market strategies for the SKY Play product;+ Created presentations to align expectations and roadmaps with internal stakeholders, including senior executives;+ Conducted economic feasibility studies for projects, including market research (Kantar IBOPE, Google Trends, and others) and budget and P&L analysis;+ Managed projects using the SCRUM framework, acting as Product Owner;+ Oversaw the backlog of new functionalities for both mobile and legacy products (Set-top Boxes and satellite receivers), ensuring priorities and requirements were met.

São Paulo E Região, Brasil

(Temp Position) Strategic planning for new business, focused on digital marketing, branding and integrated communications (360), developing market studies and analysis for brands and products, including BRF and Polaroid. Synergy with design creation and project management areas in order to create comprehensive ideas for visual identity, digital personality and influencer initiatives.

São Paulo Area, Brazil

TV Catia Fonseca portal startup, developing briefings and acting as a Project Manager amongst design, content, production and programming (UX/UI) areas.Integrated Communication Diagnosis for CBMM, creating strategic assessments and guidelines for the development of several communication fronts - in partnership with ProfilePR, agency of the group LiveAD.Strategies creation and setup of advertising campaigns for Coelho da Fonseca Private Brokers, generating sales leads for high-end projects.Strategic planning development of PR actions and earned media directives for Lumiar School and meBox app.Website strategic planning for a new food brand for Brasil Foods (BRF) with Remix Social Ideas.

São Paulo Area, Brazil

Responsible for creating online content for social networks, online media management and business intelligence for Hospital Sírio Libanês, ensuring the organic development of the company's digital channels and developing strategies aiming its surrounding communities and main consumers of interest - always offering a positive, informative and concise communication.Production of strategic planning focused on new business development and client prospecting, acting as a facilitator between the areas of service, sales and current or potential clients. Creation of business plans for innovative mobile applications, development of Venture Builders, hotsites, production of editorial content and engagement of digital influencers.

São Paulo Area, Brazil

Responsible for implementing a strategic brand repositioning for TV Gazeta, involving changes in editorial formats, development of the Digital Media internal area and creation of Social Media strategies for the TV channel and its programs, including digital content production (text, image and vídeo), online media management and coordination of team of copywriters / arts.Implemented project: TV Gazeta was the first TV bradcaster in Brazil to use Twitter vCards in order to embed its online streaming in the Twitter feed, providing increase of engagement, media coverage and brand exposure.These initiatives ensured significant increases in the engagement channels:- Website: from 350,000 to more than 2 million monthly pageviews in 6 months- Facebook: from 35,000 to more than 250,000 fans in 1 year- Instagram: start of strategy for the channel, which reached 50,000 followers in its 1st year

São Paulo Area, Brazil

Development of online media plans and advertising management over R$ 50MI during 2012 for brands such as Renault, Senac, Samsung, Mapfre, Michelin, Oracle, Shutterstock, Odebrecht and Topper, having achieved 100% of KPIs defined for those campaigns. Weekly / monthly competition monitoring through Ibope Monitor reports and other specific tools. Constant relationship meetings with main media vehicles. Negotiation of advertising spaces and purchase of media. Analysis, recommendations and proposals presentation to the clients, through research data collection and planning best practices. Coordination of projects, acting as internal facilitator between service, design and presidency, as well as online media team management (including practices such as Business Intelligence, SEM and Display).

São Paulo Area, Brazil

Management of official online channels and digital communities for companies such as Norton from Symantec, CA Technologies, KLM, RIM, Syniverse and Medtronic. Creation of digital strategies for entry into the Brazilian market for Starbucks and LinkedIn brands, including strategy development for content production in social networks, event management with influencers and media training with corporate executives. Creation of strategic plans to increase clients initiatives and production of proposals for new business - including government and multinational RFPs, ensuring a 120% growth in agency revenue through new business development during 2011-2012.

Barueri E Redondezas, Brasil

Coordination of technical support teams with more than 20 analysts for the clients Syngenta and Akzo Nobel, ensuring and optimizing the levels of service contracted by customers with 100% satisfaction. Responsible for updating internal processes and intranet systems for HP Service Desk, targeting the ETA reduction and improving the information flow along different levels of support. Supervision of operational processes for Changes and Problems (ISO 20000) related to incidents in Service Desk, offering solutions to recurring problems encountered in HP's customer service processes.Volunteer work as a member of the Green Team.

São Paulo Area, Brazil

Temporary contract for an internal processes review and content rewriting for Claro's customer service intranet. More than 500 technical texts were reviewed in 6 months, ensuring that all procedures indicated were still valid on its IT infrastructure. Creation of a manual to assist content producers on maintaining the organization and managing the revised service channels. In the end, training materials were produced for dissemination along the service and sales areas - located on the company's stores.

São Paulo Area, Brazil

Relationship management and cooperative marketing actions development with McAfee distributors in Brazil, increasing average revenue with SMB solutions by more than 70%. Also responsible for maintaining and updating price lists for hardware / software and for managing budgets for marketing initiatives. Implementation of a recruiting process for new resellers, focused on small and medium enterprises markets, adding more than 100 new resales to the distribution and sales flow. Responsible for creating and presenting internal and external sales training. Generation of billing reports for the Board of Directors in Brazil, CEO and CFO - monthly, quarterly and by the end of fiscal year.

São Paulo E Redondezas, Brasil

Assistance in the company's internal marketing audit process, consultancy in the processes review and documentation analisys for future marketing initiatives. Approval of products and packaging in Latin America, being also responsible for updating the sales extranet and translation of whitesheets and product descriptions (Portuguese, English and Spanish).

Master Of Business Administration - Mba, Administração E Negócios

Master Of Education (M.Ed.), Docência No Ensino Superior

This class provides important tools for team development through teaching methodologies and ways to ensure that messages are transmitted.

Bachelor, Public Relations

Awarded during the Public Relations Fair with the project: "Ergon" 1st Place for Strategic Planning Awarded by Public Relations Brazilian.