Marci Pelzer Email & Phone Number

Milwaukee, Wi, Us

North Sydney, Nsw, Au

Longtime communication consultant, specializing in communication strategy, reputation management, sustainability and issues management. • Northwestern Mutual: Wrote and produced company’s first multimedia leadership assessment for 20,000 financial advisors.• Milwaukee Irish Fest: Managed and produced all public relations and marketing activities, including promotions, development of collateral materials, media pitches and ad placement. Broke all records for attendance and volume/quality of local, regional and national media hits. Organized the first Wisconsin media tour for Mary McAleese, President of Ireland.• Milwaukee Municipal Court: Managed and executed ongoing media campaign to place local media stories promoting judges and community outreach programs.• Martin Family Foundation: Provided strategic direction around distribution of charitable funds. Managed 3-year partnership with Ms. Foundation.• University of Wisconsin-Milwaukee School of Nonprofit Management: Responsible for all development and external affairs activities including fundraising strategy, grant writing, event planning and development of collateral materials.• Status of Women in Wisconsin Report: Developed media toolkit that women-serving organizations throughout Wisconsin used to generate coverage of their own organizations by tying the impact of their work to report strategies, data and results.• Emerge Wisconsin: Served as interim director for 6-month training program for women political candidates. Responsible for outreach, public relations, strategic partnerships, fundraising and meeting planning.• WomenLead: Served as consultant to statewide political action committee, managing communications, donor relations and event planning.• Penned feature stories for a variety of news publications, including the Cleveland Plain Dealer; the Business Journal Serving Greater Milwaukee; the Milwaukee Journal Sentinel; and usatoday.com.

Milwaukee, Wi, Us

Responsible for all corporate & ESG communications for $8 billion publicly held global manufacturing & digital transformation company with 25,000 employeesCorporate Communications:• Brokered strong relationship with CNBC producers resulting in quarterly Mad Money interview.• Secured & prepared executives for interviews with WSJ, Reuters, Bloomberg, Economist, Forbes and Fortune, growing share of voice among key competitors• Developed & executed company's first C-Suite media training program, bringing a new level of consistency and polish to interviews.• Led media announcements of key acquisitions, including Plex, Fiix, Oylo, AVATA & CUBIC.• Developed & implemented successful crisis communications strategies to manage product failures, vulnerability disclosures, shutdowns, supply chain volatility & workplace safety incidents.Sustainability/ESG:• Led strategy, execution & year-round communication for of 2020-2022 sustainability reports, improving disclosures, storytelling & design quality. Produced company’s first digital report & world’s first audio report.• Owned development & execution of SASB report & company’s first GRI & TCFD disclosures.• Led successful challenge of Sustainalytics & MSCI scores, resulting in higher scores.• Co-chaired enterprise-wide ESG council responsible for annual goal-setting and accountability.• Developed company’s first framework for determining when & how to engage in conversations around social issues. Built & chaired cross-functional team representing brand, communications, marketing & DEI that socialized and executed responses based on company mission & values.From my Rockwell manager:"Not only did I hire and manage Marci but I'm proud to say I learned so much from her. She took on tough assignments with a can-do attitude, approached all work with a continuous improvement mindset, collaborated across teams and always put people first." - Patricia Contreras, Rockwell VP Community Impact

Racine, Wi, Us

Responsible for all corporate communications for $10 billion privately held global manufacturing company with 13,000 employees and 80+ operations around the world. Managed and executed all CEO media engagements, town halls, speeches, change management communications, M&A announcements, as well as key brand communications and events for family shareholders. • Led planning, development and execution of all employee-facing communications from CEO, including town hall presentations, leadership meetings change management projects, M&A integrations, and leadership meetings. • Led global media launch of SCJ’s Allergen Transparency program, which disclosed the 368 potential allergens inside SCJ products while educating the the public on product safety.• Led content strategy and managed content for SCJ’s “1, 2, 3 Stay Away Mosquitos” partnership with Sesame Street. Wrote mosquito prevention content and collaborated with children’s curriculum developers to create educational website and video content for elementary-age children. Led media launch of program in North America. • Led “Transparent by Design,” partnership with Scientific American to highlight ingredient transparency program.• Served as editor and publisher of SCJ’s annual sustainability report.

Stamford, Ct, Us

Designed and executed community investment strategy for Kansas, Michigan, Missouri, North Carolina, South Carolina, Nebraska, New York, Texas and Wisconsin. Managed a team of 24.• Repurposed marketing RV as a mobile disaster unit following devastating Eagle tornado. Generated strong media coverage and inspired TWC’s philanthropic response to Superstorm Sandy. • Led regional philanthropy program managing more than $30 million in cash and in-kind contributions supporting green initiatives, disaster relief, Internet safety and STEM education.• Created first public awareness campaign promoting company CSR strategy by tapping nonprofit grantees to tell TWC’s brand and reputation story in company’s five most competitive markets.• Negotiated first-time year-round strategic branding partnerships with the region’s 10 largest science museums, trading advertising spots for cobranded youth programming and exhibit sponsorships.

Stamford, Ct, Us

Recruited to develop and execute media relations; employee communications; community relations; corporate philanthropy; and local programming strategy for Time Warner Cable's Wisconsin headquarters.• Managed external media relations with key business, consumer and trade publications and served as company spokesperson. Regularly placed front-page business stories. Grew share of voice and portion of positive coverage by more than 20 percent.• Developed “Go Pack Go” PR campaign, driving 50,000 fans into Time Warner Cable retail stores, generating four solid days of news coverage and earning the cable industry’s top PR award.• Repurposed marketing RV as a mobile disaster unit following devastating Eagle tornado. Generated strong media coverage and inspired TWC’s philanthropic response to Superstorm Sandy.• Conceived and led national media launch for Time Warner Cable’s “Signature Home” concierge service. This was the company’s most successful national product launch and generated Milwaukee Journal Sentinel front-page, above-the-fold headline, “Your own cable guy: $180.”• Grew Kansas City customer social media engagement by 75 percent, developing comprehensive plan and several original campaigns, including “Tweet and Go Seek” and “Enjoy Holidays Better.” • Developed executive communications for GM/VPs of Central Midwest markets, including speeches, employee communications and video teamwork presentations. Managed quarterly leadership meetings.• Overhauled employee communications program, developing daily newsletter and a weekly meeting scripts for leaders summarizing key news. Increased employee satisfaction with internal communication and drove 120% reduction in email volume; tactics were adopted in other markets.• Developed and implemented flexible and effective crisis strategies to manage issues around outages, employee misconduct, occupational safety, retransmission consent and rate increases.

Milwaukee, Wisconsin, Us

Recruited to manage all internal and external communications and corporate journalism functions. Managed London PR agency and communication managers in 82 countries, as well as $5 million budget. • Generated strong consistent coverage of employment research and other thought leadership programs by Wall Street Journal, Financial Times, International Herald Tribune, Reuters and Bloomberg.• Successfully placed Fortune’s 50 Most Powerful Women in Business list.• Managed presentation strategy for Clinton Global Initiative and World Economic Forum.• Managed investor and media communications around earnings reports. Produced shareholder presentations, organized annual shareholder meeting and wrote annual report.• “Ghost Tweeted” for one of the first 10 CEO Twitter accounts in the Fortune 500.• Developed effective crisis communications strategies managing incidents of associate fraud, workplace violence, rumored leadership changes, accusations of collusion, and allegations of human trafficking.

B.A., Journalism

Executive Mba, Marketing