👋I am a product management and marketing professional, a team leader and certified Scrum Master with extensive track record in areas of Digital Product Development, including Mobile Apps development, Digital Marketing, CRM and Lifecycle Marketing, e-Commerce, International Business Development and Team Leadership. 📈👨💻 For the last 8+ years I have been developing digital products and marketing solutions, as well as building international business partnerships for for multiple international loyalty programs business partners such as airlines, retailers, e-commerce businesses, financial institutions and 2.5 million+ customers in the Baltic’s, Finland, Turkey, Russia, and Japan. 🚀I have built successful rewards and marketing strategies for various loyalty programs, signed over 40 business partners in 6 countries. I have also built automated marketing flows, and customer retention programs for loyalty programs.👨🏻💻I have managed the development of digital products such as:- an industry award-nominated mobile loyalty solution for a global electronics brand, - an e-Commerce platform for loyalty points redemption that significantly reduced operational cost for the company and increased customer satisfaction, - a successful mobile gamification solution for an airline, retail and media partners, - built a digital loyalty card solution for Latvian airline airBaltic that eliminated cards production and distribution costs, among many other projects,- development of a B2B clients dashboard in proptech industry.🤝I've also had an amazing chance to lead cross-functional team, including Scrum teams that have developed an award-winning e-commerce solution for an airline loyalty program, various loyalty program mobile apps, mobile gamification solution and a B2B clients dashboard in a proptech company. Several of projects have received multiple industry awards.My main skills and expertise:➡️Digital Product Management➡️Managing the Product Backlog and Development using the Scrum framework➡️Agile Project Management ➡️Digital Marketing & Marketing Automation ➡️CRM & Customer Lifecycle Marketing➡️Team Leadership➡️Excellent communication with stakeholders at all levels➡️Communicative, collaborative person, and aimed at problem-solving➡️Entrepreneurial, analytical, and yet creative thinking➡️Tech-savvy➡️Fast learning
Frequently Asked Questions about Marcis B.
What is Marcis B.'s role at the current company?
Marcis B.'s current role is Product Management I FinTech I Open Banking I Team Leadership I Scrum 🚀.
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