Founded in 2010, Delete pioneered serving the underserved needs of regretful tattooed consumers with effective, affordable, and comfortable tattoo removal and fading services in a modern, comfortable, retail setting. • Developed professional brand that engaged and delighted consumers.• Built $1m+ business and expanded Delete brand by opening a second concept location in 2021, including buildout, hiring & training. • Patented the “Delete Method” tattoo removal process which decreased number of laser treatments, improved results and improved efficiency and thus profitability.• Committed to and recognized as an “Employer of Choice” in med-spa industry. Developed Management team of 5+. All promoted from within company. • Created HR, accounting & payroll, marketing, public relations, research & development processes. • Partnered and nationally recognized by Candela as an expert. • Negotiated sale of business assets to global, venture funded tattoo removal company.

Analyze the marketing and operations of small to medium size business and provide strategies and tools needed to reach new heights of financial success, operational excellence and investor satisfaction.

Recruited to identify and cultivate a fund development portfolio to double the current $20m existing national corporate base to $40m in 3 years; Designed and successfully piloted a sustainable, decentralized business development model that re-enforces JDRF Chapters' high touch, personal relationships, assembles a cohesive but diverse groups of constituents into an account team and generates competing ideas and innovative approaches to increase awareness and raise funds Secured hybrid Sanford Health $50m+ investment opportunity in type 1 diabetes with JDRF as the recognized thought leader, strengthening JDRF's clinical development program, and securing 6 figure investments Designed national brand building, $1m+ fundraising and capacity building Fortune 100 campaigns in retail, technology, healthcare and consumer product segmentsLeveraged new chapter engagement model to identify 5 mega account targets per chapter and 50+ companies for national pipeline

Marshaled varied talents and resources available to serve as visionary leader for volunteers and staff to meet and exceed fundraising goals through the development, management and growth of the Desert Southwest Chapter territory spanning Arizona and New Mexico; Responsible for annual budget development, strategic planning, implementation and evaluation of all chapter operations and events in conjunction with the Board of Directors - Achieved 8 year compound annual growth rate of 26.9% with the $7m Desert Southwest Chapter achieving 70+% efficiencies while exponentially expanding the constituent base - Expanded the Walk to Cure Diabetes program from $350K to $3.3m achieving 8 year compound annual growth rate of 28.31% - Engaged 26,000 participants in the 2007 Phoenix Walk making it the single, largest JDRF Walk site in the world - Launched The Promise Ball raising $9.7m since its inception in 2001 and achieving 8 year compound annual growth rate of 22.28% & elite event status in Phoenix with more than $2.1m raised in 2007 & 2006 - Initiated the two year old Tee Up to Cure Diabetes Golf Tournaments in Tucson and Albuquerque raising $246K in FY07 and achieving a 2 year compound annual growth rate of 64% - Built three Chapter Boards of Excellence, one Board of Chancellors and one Advisory Board with 100+ engaged community, philanthropic and business leaders across Phoenix, Tucson and Albuquerque - Engaged McKenzie Consultants pro-bono in 2002 establishing many of the key success metrics around retention, productivity and strategic planning used throughout JDRF International - Recognized as "Chapter of the Year" in 2005

Hired by internet start-up NeoPlanet for newly created Channel Marketing Manger position; Responsible for Business to Business marketing plan and execution to include defining brand , sales team creation, trade show strategy and partnership development

Contracted by start-up Studio Plus Hotels to fulfill marketing needs; Handled everything from directing photo shoots, developing marketing manual, designing collateral to establishing national hotel rate agreements

Created multi-million dollar marketing initiatives for $45 million dollar consumer marketing department; Designed product and packaging, implemented service enhancements, direct response promotions, new national advertising campaigns and distribution channel programsLaunched new "Getaway Gift Certificate by Marriott" program achieving 2 year compound annual growth rate of 82.57% by generating sales of $5m and 16% of department revenue in 1995 and doubling sales to $10m and 22% of department revenue 54% in 1996 Championed two information system enhancements. One reduced order error rate by 150% and the second automated the accounting and inventory control function across 1000+ hotels

Developed national accounts and executed strategic segment marketing activities specifically targeting relocation, training, insurance and entertainment industries which accounted for $100+ million in sales; Designed and successfully piloted a sustainable, decentralized business development model partnering and leveraging 200+ hotel field systemCut cost, increased creative and managed activities of three ad agenciesReorganized field support and distribution center cutting cost, streamlining collateral and defining success metricsRevamped and produced new “Marketing Resource Guide”Launched “Understanding the Federal Government” training classDeveloped “Relocating with Residence Inn” marketing program

Contracted by new owner of The Pickwick Hotel to revitalize historic hotel. Responsible for training, creating marketing plan while generating contracts to dramatically increase revenue Contracted by Marriott International to manage national contracts and insure revenue retention

Thrived in entrepreneurial, field based culture at six Residence Inn by Marriott hotels; responsible for driving hotel revenue by leading sales and marketing efforts that included advertising, collateral design, revenue management and strategic planningAchieved $2.5m+ to $4.4m annual revenue budgets with a 20%+ rate and 10%+ occupancy premiumsSpecialized in opening new and revitalizing struggling properties, reorganizing management teams and hiring, training, and developing staffIdentified, captured and managed multi-million dollar regional accounts including AT&T, Citicorp, Department of Defense, EDS, Internal Revenue Service, Hewlett Packard, IBM, Lockheed, Los Alamos National Laboratories, McDonnell Douglas, Monsanto, NCR, US Military, US Postal Service and Waste Management Inc.Recognized with International Gold Award - Highest Increase in Average Daily Rate 1988Recognized with International Silver Award - Highest Increase in Revenue 1988