We all deserve emotional well-being. Octave’s mission is to create a new standard for mental health care that’s both accessible to people and sustainable for providers. By redesigning how care is delivered and expanding options to make it more affordable, we can meet the growing need for mental health care and measurably improve more lives.

Little Passports, a children’s media company inspiring children to learn about the world around them, launched in 2009. To date, the company has five innovative subscriptions that spark children’s curiosity through stories, games, and activities.

CreativeLive is the world’s leading live, online classroom for creative entrepreneurs. Using a scalable freemium model, CreativeLive is transforming the $100 billion continuing education market by offering frictionless access to the best teachers in the world via a social video platform.

• Led strategy and execution of $11 million in annual media buys targeting expectant parents and moms. Improved CPL 54% and CPA 27% year over year• Managed all online/mobile advertising and SEM programs – banners, rich media, email list rentals, microsites, co-reg, key words, landing pages, thank you pages, and confirmation emails.• Used campaign data & analysis to optimize publisher investments, creative rotation and landing page conversions• Collaborated with database marketing manager to drive email marketing nurture strategy, including frequency of touch, messaging and behavioral triggers• Worked cross-functionally with internal web designers, developers, business development, sales, public relations, analytics, and legal• Managed and mentored three marketing managers and an associate marketing manager. Responsible for development plans, coaching, performance measurement, and project guidance

Clients: L’Oreal, T-Mobile, Nestle, Hewlett-Packard, Chase, Sanofi-Aventis (Ambien)• Managed team of two media supervisors, three media planners, and three assistant planners in day-to-day deliverables and individual development plans• Planned, implemented, and analyzed international, national, and local online media campaigns totaling $40 million annually across multiple clients• Developed departmental processes and procedures among multiple offline media/creative/web site agencies, helping identify and resolve risks to ensure business progress • Winner of U.S. media plan of the year (2003 & 2006)