Marc Dietz

Marc Dietz Email and Phone Number

Chief Operating Officer @ Virtuosi LEAP
San Francisco, CA, US
Marc Dietz's Location
San Francisco, California, United States, United States
Marc Dietz's Contact Details
About Marc Dietz

A seasoned executive / former CMO in the enterprise software industry, I am now leveraging my marketing experience, general management skills, and personal passion for the outdoors to build AKOVA, a direct-to-consumer brand of premium, technical, outdoor apparel.

Marc Dietz's Current Company Details
Virtuosi LEAP

Virtuosi Leap

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Chief Operating Officer
San Francisco, CA, US
Website:
virtuosileap.com
Employees:
8
Marc Dietz Work Experience Details
  • Virtuosi Leap
    Chief Operating Officer
    Virtuosi Leap
    San Francisco, Ca, Us
    View
  • Akova
    Co-Founder And Co-Ceo
    Akova Sep 2017 - Present
    Boulder, Co, Us
    Inspired by my own outdoor adventures and those with my son (and the frustration of paying high prices for outdoor apparel for both of us), I am passionately working with other incredible, like-minded innovators, to build a new brand of technical outdoor apparel with higher performance and lower prices vs comparable brands.
    View
  • Eversight
    Executive Consultant / Head Of Marketing
    Eversight Sep 2016 - Aug 2017
    San Francisco, California, Us
    Led all marketing efforts as interim consultant to innovative solution provider marrying machine learning and digital ad testing to dramatically improve promotions for CPG and retail companies. - Introduced and executed new content marketing plan and paid media program to drive awareness and engagement- Used storytelling and impactful sales tool design to update overall positioning, sales messaging, customer stories, and related assets for the website and use in the field.
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  • Magento Commerce
    Executive Consultant / Vp Of Marketing
    Magento Commerce Apr 2016 - Feb 2017
    San Jose, California, Us
    Led team of 25 professionals responsible for content marketing, demand generation, branding, corporate marketing/communications, creative, PR, social media, and event marketing for major commerce platform provider.
    View
  • Retailnext
    Chief Marketing Officer
    Retailnext Nov 2014 - Nov 2015
    Campbell, California, Us
    Led worldwide marketing for high-growth in-store retail analytics SaaS provider• Built demand generation engine (Marketo-based), increasing qualified leads 250%, optimizing lead nurturing/management process, and full-funnel measurement• Defined and implemented company’s first content marketing strategy, significantly increasing quality and quantity of content (video, blog, eBooks, social amplification, etc) resulting in 50-60% Share of Voice metric versus top 4 competitors• Aligned Sales & Marketing with new sales enablement process, new assets, and training• Repositioned product portfolio with more strategic, solution-based messaging (vs technology-based), and promoted via direct sales, AR, PR, social, and paid media
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  • Ibm
    Executive Director, Saas Strategy & Marketing
    Ibm Feb 2012 - Oct 2014
    Armonk, New York, Ny, Us
    IBM executive responsible for worldwide strategy and marketing for IBM SaaS portfolio including DemandTec acquisition and 100+ other offerings. • Redefined IBM SaaS portfolio marketing strategy, positioning, messaging, to align with key buyer roles• Developed and executing new demand generation program targeting Marketing and HR roles with 3rd party and IBM content assets, multi-touch engagement, and localization• Drove IBM Cloud/SaaS thought leadership, content marketing, and client testimonial marketing with multimedia assets, research, corporate advertising, and integrated PR, AR, Social strategy• Created enablement program and assets to educate thousands of worldwide IBM sales representatives on SaaS model, buyer roles, and portfolio of solutions
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  • Demandtec, An Ibm Company
    Vice President, Marketing
    Demandtec, An Ibm Company Jul 2004 - Feb 2012
    Member of executive management team responsible for all aspects of worldwide product and corporate marketing for SaaS company serving the Retail/CPG industry. Helped grow company from $20M to $80M in revenue resulting in 2007 IPO and 2012 acquisition by IBM.• Redefined and relaunched DemandTec brand and customer engagement programs to foster brand advocates and better differentiate the company and products versus large ERP competitors and smaller niche providers • Introduced marketing automation (Marketo-based) and demand generation program to marketing mix, driving 300% increase in qualified leads, improved measurement, campaign effectiveness, inside sales productivity, and lead nurturing / pipeline development• Drove messaging, positioning, and execution elements associated with IPO in Aug 2007 and acquisition by IBM in 2012• Developed and promoted sales enablement resulting in unprecedented alignment between Sales and Marketing and “undefeated” streak of 36 months• Defined industry strategy initiatives based on positioning opportunities, collaborated on build-buy-partner analyses, and launched four acquisitions• Built value-based subscription-based pricing strategy for high and low ACV offerings
  • Crs Retail Systems / Found Inc.
    Head Of Marketing And Product Management
    Crs Retail Systems / Found Inc. Aug 2000 - Jul 2004
    Us
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  • Found, Inc.
    Director, Marketing
    Found, Inc. 2000 - 2002
  • Intel Corporation
    Manager
    Intel Corporation 1999 - 2000
    Santa Clara, California, Us
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Marc Dietz Skills

Marketing Strategy Strategy Product Marketing Saas Analytics Competitive Analysis Retail Segmentation Strategic Partnerships Go To Market Strategy Enterprise Software Cross Functional Team Leadership Management Marketing Customer Insight Product Management Leadership Brand Management E Commerce Digital Marketing Crm Business Strategy Market Analysis Start Ups Pricing Strategy Marketing Research Market Research Pricing Demand Generation Sales Enablement Brand Development Thought Leadership Software As A Service Customer Relationship Management

Marc Dietz Education Details

  • University Of Arizona - Eller College Of Management
    University Of Arizona - Eller College Of Management
    Marketing
  • University Of Colorado Boulder
    University Of Colorado Boulder
    Marketing & International Business

Frequently Asked Questions about Marc Dietz

What company does Marc Dietz work for?

Marc Dietz works for Virtuosi Leap

What is Marc Dietz's role at the current company?

Marc Dietz's current role is Chief Operating Officer.

What is Marc Dietz's email address?

Marc Dietz's email address is ma****@****tec.com

What is Marc Dietz's direct phone number?

Marc Dietz's direct phone number is +141581*****

What schools did Marc Dietz attend?

Marc Dietz attended University Of Arizona - Eller College Of Management, University Of Colorado Boulder.

What are some of Marc Dietz's interests?

Marc Dietz has interest in Children, Education.

What skills is Marc Dietz known for?

Marc Dietz has skills like Marketing Strategy, Strategy, Product Marketing, Saas, Analytics, Competitive Analysis, Retail, Segmentation, Strategic Partnerships, Go To Market Strategy, Enterprise Software, Cross Functional Team Leadership.

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