Marc Dietz Email & Phone Number

San Francisco, Ca, Us

Boulder, Co, Us

Inspired by my own outdoor adventures and those with my son (and the frustration of paying high prices for outdoor apparel for both of us), I am passionately working with other incredible, like-minded innovators, to build a new brand of technical outdoor apparel with higher performance and lower prices vs comparable brands.

San Francisco, California, Us

Led all marketing efforts as interim consultant to innovative solution provider marrying machine learning and digital ad testing to dramatically improve promotions for CPG and retail companies. - Introduced and executed new content marketing plan and paid media program to drive awareness and engagement- Used storytelling and impactful sales tool design to update overall positioning, sales messaging, customer stories, and related assets for the website and use in the field.

San Jose, California, Us

Led team of 25 professionals responsible for content marketing, demand generation, branding, corporate marketing/communications, creative, PR, social media, and event marketing for major commerce platform provider.

Campbell, California, Us

Led worldwide marketing for high-growth in-store retail analytics SaaS provider• Built demand generation engine (Marketo-based), increasing qualified leads 250%, optimizing lead nurturing/management process, and full-funnel measurement• Defined and implemented company’s first content marketing strategy, significantly increasing quality and quantity of content (video, blog, eBooks, social amplification, etc) resulting in 50-60% Share of Voice metric versus top 4 competitors• Aligned Sales & Marketing with new sales enablement process, new assets, and training• Repositioned product portfolio with more strategic, solution-based messaging (vs technology-based), and promoted via direct sales, AR, PR, social, and paid media

Armonk, New York, Ny, Us

IBM executive responsible for worldwide strategy and marketing for IBM SaaS portfolio including DemandTec acquisition and 100+ other offerings. • Redefined IBM SaaS portfolio marketing strategy, positioning, messaging, to align with key buyer roles• Developed and executing new demand generation program targeting Marketing and HR roles with 3rd party and IBM content assets, multi-touch engagement, and localization• Drove IBM Cloud/SaaS thought leadership, content marketing, and client testimonial marketing with multimedia assets, research, corporate advertising, and integrated PR, AR, Social strategy• Created enablement program and assets to educate thousands of worldwide IBM sales representatives on SaaS model, buyer roles, and portfolio of solutions

Member of executive management team responsible for all aspects of worldwide product and corporate marketing for SaaS company serving the Retail/CPG industry. Helped grow company from $20M to $80M in revenue resulting in 2007 IPO and 2012 acquisition by IBM.• Redefined and relaunched DemandTec brand and customer engagement programs to foster brand advocates and better differentiate the company and products versus large ERP competitors and smaller niche providers • Introduced marketing automation (Marketo-based) and demand generation program to marketing mix, driving 300% increase in qualified leads, improved measurement, campaign effectiveness, inside sales productivity, and lead nurturing / pipeline development• Drove messaging, positioning, and execution elements associated with IPO in Aug 2007 and acquisition by IBM in 2012• Developed and promoted sales enablement resulting in unprecedented alignment between Sales and Marketing and “undefeated” streak of 36 months• Defined industry strategy initiatives based on positioning opportunities, collaborated on build-buy-partner analyses, and launched four acquisitions• Built value-based subscription-based pricing strategy for high and low ACV offerings

Us

Santa Clara, California, Us

Mba, Marketing

B.S., Marketing & International Business