Marc Harmon Email & Phone Number

Arlington County, Virginia , Us

• Developed a brand strategy, including identity, positioning, and messaging, for a resiliency center, and a subsequent communications campaign resulting in a 76% increase in program participants• Developed a communication strategy for a performance coaching center designed around behavioral science interventions resulting in a 47% increase in customers• Created a social media branding strategy for a non-profit organization backed by the United Nations• Developed a strategic communication plan for a $12 million DoD program resulting in a 16% increase in participation• Developed a social media marketing plan to address a reputational crisis for a major tech company• Conducted target audience research for a US Air Force Public Affairs department through focus groups and in-depth interviews to inform a subsequent communications strategy, resulting in a 36% increase in local community involvement of a 5,500-person event• Created a media plan, including an editorial calendar, social media plan, press release, and supporting content to promote a robotics exhibition and learning center• Regularly authored and maintained message maps, brand guidelines, and other strategic frameworks for multiple companies that translated their brand for internal teams to inspire and direct daily work while maintaining consistent brand identity• Provided marketing and branding insights to marketing teams and executives based on qualitative and quantitative research• Designed and implemented segmented email and content marketing campaigns based on buyer personas

• Collaborated with clients to produce commercial and editorial photography and video projects• Created promotional videos for clients and internal marketing efforts• Developed social media, email, newsletter, and content marketing campaigns• Designed and maintained multiple websites, including a portfolio site, educational blog, and e-commerce site• Produced and hosted a weekly podcast and accompanying blog• Created and managed Google, social media, and print ad campaigns• Supervised contractors and coordinated with art directors while in production

Us

• Operated various camera configurations, including handheld, tripod, and jib systems• Created sets and lighting design for studio, green screen, and on-location commercial productions• Supervised and trained production interns

Washington, Dc, Us

• Conducted interviews and wrote articles to document Marine Corps activities, inform internal and external publics, and cultivate trust with key stakeholders • Gathered and fielded story ideas and assigned them to newspaper staff • Designed page layouts of weekly newspaper• Wrote press releases and articles for outside release• Supervised writing staff, administrative personnel, and newspaper editor

M.A., Public Relations Management

B.S., Psychology

Associate Of Science (A.S.), Photography

Journalism Course, Broadcaster Course, Editors Course, Information Specialist Course