Marc Roth, Mba Email & Phone Number

Montreal, Canada Area

Logix ITS is a global leader in Intelligent Traffic Solutions in the fields of traffic calming, enforcement and parking counting, with offices in North and Latin America and Asia.› Plan, develop and execute integrated, multi-tactical marketing programs to drive Logix ITS revenue growth› Manage, develop and grow a team of marketing professionals from a variety of global locations› Design, oversee and execute the content marketing program through owned and earned channels› Establish and maintain the Logix ITS image as a world-leading brand› Create, implement and manage database process, lead scoring and lead nurturing campaigns to convert followers and prospects to sales pipeline opportunities› Create and manage paid customer acquisition programs› Track performance and establish KPI metrics› Build strategic partnerships, plan promotional and lead generation initiatives. Responsible for all communication and marketing-related activities› Provide thought leadership in multi-channel contact strategy and marketing mix optimization.› Develop and manage marketing budget› Create and drive the demand generation function to drive pipeline growth

Montreal, Canada Area

CloudOps has enabled hundreds of enterprises and web-based companies to build their businesses in the Cloud. Engaged to develop a go-to-market plan for CloudOps various market offerings and launch cloud.ca.› Developed and managed annual marketing plan and budget› Created and implemented a Search Marketing campaign across multiple channels including Google, Bing and LinkedIn, increasing leads to the sales team by over 450%› Initiated multiple lead generation initiatives to accelerate sales with full integration into Salesforce, including registered content development, newsletter lists and event creation› Managed brand development, public relations, social media and marketing initiatives› Working with Product Management and Sales in identifying key markets, audiences and marketing objectives› Managed team of third party suppliers to the marketing function (e.g. web designers, graphic designers, writers)› Planned and managed editorial calendar, publishing schedule and contributions to CloudOps blog, newsletter and social media channels› Tracked, monitored and reported on the success of campaigns, newsletter, contest, social media programs and other initiatives› Leveraged affiliate marketing opportunities› Planned and monitored industry events and secure speaking opportunities for CloudOps spokesperson

Montreal, Canada Area

Developed and executed the marketing and lead generation plan for this industry-leading provider of E911 emergency solutions for VoIP and Unified Communications (UC). Repositioned the brand value proposition, benchmarked past activity and exceeded lead-generation goals while managing a department of six professionals.› Oversaw success of all marketing activities, including advertising, public relations, social media, online presence, collateral, and industry events.› Managed the 5+ person marketing team, including reviewing work, editing material, assigning and prioritizing tasks, and providing overall guidance.› Worked closely with the marketing team to develop new lead generating material and increase brand recognition within the industry, including presentations, white papers, articles, etc› Managed the marketing budget and ensured it remained on target, and focused on revenue-generating activities.› Managed the development, implementation, productivity and measurement of marketing plans and campaigns.› Developed and managed activities to generate leads for the sales team, exceeding year-over-year objectives by over 26%.› Reported on return on investment and key performance metrics.› Analysed current market conditions and competitor activities.› Liaised with media, advertising, and industry partners.

Toronto, Canada Area

Successfully built and developed the market for the Retail B2B division of Infosys Canada through strategic planning, sales tool development, social media and event planning and targeted direct outreach campaigns.› Increased brand awareness of the Infosys suite of products and services to a select list of G1000 targeted accounts in Canada, including Shoppers Drug Mart, Loblaw, Hudsons Bay and Canadian Tire, resulting in over $2 million in sales › Created, presented and executed marketing plan to support Canada-wide retail outreach efforts including social media outreach and targeted B2B sales campaigns › Developed and support a Canadian Marketing, Public Relations and Analyst Relations plan, resulting in national media coverage as well as contributing to ongoing industry analyst reports› Developed and executed marketing campaigns around seven Strategic Focus Areas, including eCommerce and Digital Marketing, accelerating the sales team's time to market › Developed planning tools and collateral around Social Marketing and Mobile Marketing

Montreal, Canada Area

Brand management and strategy, public relations activities, on-line and off-line advertising and marketing planning for major markets across Canada.› Provided the strategic and tactical direction for all marketing/communications efforts that positioned LoJack for strong market growth in targeted markets› Defined and managed corporate image and identity› Instrumental in heading several key initiatives to add metrics and performance indicators to all major marketing projects; integrated targeted online and offline media to maximize return for set budgets› Headed corporate web initiatives, including the strategy and implementation of LoJack's web presence in response to customer and stakeholder needs› Liaised with key executives on internal and external communications initiatives, defining corporate messaging through every department› Managed public relations agencies across Canada; ran target campaigns to maximize reach of message while integrating and maximizing marketing efforts› Implemented measurable channel communication strategy and events, maximizing visibility and key message delivery to targeted audiences and stakeholders› Created, managed and implemented a corporate-wide brand transition strategy from Boomerang to LoJack in all key Canadian markets

Strategic account lead for small business marketing and advertising clients. Developed simple, results-focused marketing and event plans, online strategies, digital advertising campaigns and online commerce tools to drive client success.

Montreal, Canada Area

Responsible for introducing MCH digital learning product line to marketplace through relevant media and post secondary education decision makers.

Mba, Marketing, Strategy

The Marketing and Strategic Management concentration focuses on the development of skills in understanding customers and markets, creating.

Certificate In Digital Content And Community Management, Marketing/Marketing Management, General, 4.0 Gpa

> Principles of online community-building and engagement – trust and influence > Principles of consumer behaviour in digital media >.

Gcert, E-Commerce

Bcomm, Management Info Systems