Product Strategy
Austin, Texas, Us
PRODUCT STRATEGY | ORACLE | 2006 - PRESENTPOSITIONS HELD: VICE PRESIDENT, SENIOR DIRECTOR, DIRECTOR, SENIOR MANAGER• Global outbound marketing responsibility for $1B+ enterprise applications product line• Launched new cloud SaaS solution, providing external websites, press release, and sales training• Created messaging based on buyer personas, capturing value propositions and addressing pain points• Generated product content including presentations, brochures, blogs, and customer testimonials• Supported sales execution by presenting product strategy and value proposition directly to customers• Contributed to the capture or retention of $50M in revenue by directly supporting sales activities• Evangelized solutions at over 250+ live and virtual events with audiences as large as 2,500 persons• Managed all aspects of product presence at conferences: session allocation, scheduling, speakers, etc.• Hosted and produced YouTube series with 40 episodes, 750 minutes of content, and 85,000 views • Developed a social network of 1,500+ industry professionals by providing timely news and updates• Enabled sales and partners with training, product content, FAQs, and competitive positioning• Built strong, credible relationships with C-suite and other executives through numerous engagements • Planned and executed multiple partner summits with 100+ attendees• Participated in analyst activities including briefings, inquiries, and messaging feedback consulting• Defined go-to-market strategies based on opportunity size as well as SWOT and whitespace analyses • Drove the definition and communication of revised support policy across multiple product lines• Guided product strategy based on hundreds of real world customer interactions and data analysis• Conducted detailed analysis of install base, revenue, new customer investments, and customer attrition• Worked extensively with multiple user group communities to develop engagement programs