President of digital marketing agency, focused on small & mid-sized businesses ($1MM+), providing them with the experience and expertise of big agencies, in a small agency package. We excel in B2B lead gen, HubSpot management, B2C brands, ecommerce, and other areas. 20+ clients in a wide variety of industries.

Organized and managed a 2-day online summit with 700 restaurateurs, offering education and information on how to recover from the pandemic.

Lead all marketing and programming for the National Restaurant Association Restaurant Show, a top 20 US trade show and the largest annual gathering of foodservice professionals in the world. First year set record for exhibitor space and 7% growth in attendee revenue YOY.My last show in 2019 was the biggest ever in both revenue and square footage, covering 726,000 square feet of exhibit space.Launched new Restaurant Revenue Growth Conference -- a new educational conference for C-level and other senior restaurant executives with a laser-focus on revenue growth. Manage similar activities for other Association properties including the annual New England Food Show.

Led marketing, advertising, fundraising, visitor services, and other revenue generating units (private events, food service, retail, etc.). Managed team of 40+ incredibly talented professionals, blowing away year-over-year growth objectives and leading the Planetarium to reach 500,000 visitors for the first time since 1993 -- greater than 20% YOY growth! (Final annual total over 550,000!) Named 2016 Marketer of the Year by NonProfit Pro Magazine. "Space is Freaking Awesome" marketing campaign won:-- Illinois Tourism Awards, 1st place, Best Marketing Campaign-- ARF David Ogilvy Award – Bronze // Creative Effectiveness-- Obie Awards, Multi-Format Campaign -- Best In Show-- Telly Awards: 2 Silvers (silver is the highest honor) // Non-Profit and Single Spot Tourism categories

Director of Marketing at Cosi Restaurants, a $150MM fast casual dining concept with over 120 units in 16 US states, Latin America and Asia. Responsible for overseeing all areas of brand strategy and marketing including in-store merchandising, loyalty & CRM, local store marketing, web properties, PR, media buying, consumer insights, and traditional, social and digital media -- reporting directly to the CEO.Left due to change in HQ location from Chicago to Boston.

• Led digital efforts, including digital shopper marketing, social media campaigns and web development for clients including Hershey's, Nintendo, and Jockey.• Partnered on digital shopper marketing programs with major (and minor) retailers including Walmart, Target, Walgreens, Dollar General, and others.• Led development of fully integrated marketing/advertising function within this retail/shopper marketing agency• Group Account Director for Cricket Wireless advertising account, with approximate $85-$100MM media spend• Headed-up launch of complete rebranding campaign for Cricket, with focus on re-segmentation of consumers and repositioning of the brand

• Managed global digital account for Blackberry smart phones. Areas of responsibility include online advertising, social media efforts, and online media support• Led major digital shopper marketing effort for Kraft Foods across all company brands; created strategies to leverage digital resources for benefit of shopper marketing initiatives• Executed complete online advertising programs for full slate of new Blackberry products• Supervised global efforts on Blackberry account including lead role in North America, Asia/Pacific, and Latin America

President and CMO of a small, aggressively grown, successful food service operation. 90-110% average growth from year one through year five of operation.

LEO BURNETT DIGITAL/ECOMMERCE GROUP (LB WORKS)• Key player in agency’s efforts to build expertise and establish credentials among e-tail, internet- and technology-based clients• Integrally involved in acquisition and management of clients including Living.com, VarsityBooks.com, Handspring/Palm, Mondera.com, RandMcNally.com, and ChicagoTribune.com• Created and executed strategic marketing plans for all clients, most of whom were new advertisers• Supervised nine account management team membersCLIENT: COCA-COLA USA • Oversaw national and local brand advertising campaigns for brands including Coca-Cola, Fruitopia, and Sprite• Created synergistic retail programs designed for McDonald’s and Burger King to promote cross-consumption of Coca-Cola and other menu items• Spearheaded launch of “Surge” high-energy beverage— the most successful soft drink introduction since Diet Coke. Introductory advertising campaign won coveted Gold Effie award (1998). Success of campaign enabled client to rapidly close market share gap with Pepsi’s Mountain Dew brand CLIENT: AMERITECH (AT&T)• Joined account management team after spearheading successful new business pitch• Managed all direct mail, database marketing, brand and direct response TV, and other mass media efforts for three different Ameritech business units, including consumer and B-to-B units• Developed B-to-B programs/communications including field staff marketing strategy and sales support tools for mid-size and large customer sales forcesBUSINESS DEVELOPMENT • Developed strategic plans for agency’s business development pitches on Reebok, the J.M. Smucker Company, Ameritech Corporation, IBM, and Hyatt Hotels• Coordinated all aspects of agency’s business development efforts, from identification of prospective clients to preparation for final presentations

• Drafted Presidential briefing memos and public communications plans on national health care, educational, and child care/wellness issues• Planned Rose Garden public ceremonies and conducted Presidential advance• One of only two interns (out of 30) offered a full-time position in the Communications Department