Marc Lapides Email & Phone Number

Chicago, IL, US

President of digital marketing agency, focused on small & mid-sized businesses ($1MM+), providing them with the experience and expertise of big agencies, in a small agency package. We excel in B2B lead gen, HubSpot management, B2C brands, ecommerce, and other areas. 20+ clients in a wide variety of industries.

Organized and managed a 2-day online summit with 700 restaurateurs, offering education and information on how to recover from the pandemic.

Washington, DC, US

Lead all marketing and programming for the National Restaurant Association Restaurant Show, a top 20 US trade show and the largest annual gathering of foodservice professionals in the world. First year set record for exhibitor space and 7% growth in attendee revenue YOY.My last show in 2019 was the biggest ever in both revenue and square footage, covering.

Chicago, IL, US

Led marketing, advertising, fundraising, visitor services, and other revenue generating units (private events, food service, retail, etc.). Managed team of 40+ incredibly talented professionals, blowing away year-over-year growth objectives and leading the Planetarium to reach 500,000 visitors for the first time since 1993 -- greater than 20% YOY growth!.

Mountainside, New Jersey, US

Director of Marketing at Cosi Restaurants, a $150MM fast casual dining concept with over 120 units in 16 US states, Latin America and Asia. Responsible for overseeing all areas of brand strategy and marketing including in-store merchandising, loyalty & CRM, local store marketing, web properties, PR, media buying, consumer insights, and traditional, social.

New York, NY, US

• Led digital efforts, including digital shopper marketing, social media campaigns and web development for clients including Hershey's, Nintendo, and Jockey.
• Partnered on digital shopper marketing programs with major (and minor) retailers including Walmart, Target, Walgreens, Dollar General, and others.
• Led development of fully integrated marketing/advertising function within this retail/shopper marketing agency
• Group Account Director for Cricket Wireless advertising account, with approximate $85-$100MM media spend
• Headed-up launch of complete rebranding campaign for Cricket, with focus on re-segmentation of consumers and repositioning of the brand

New York, NY, US

• Managed global digital account for Blackberry smart phones. Areas of responsibility include online advertising, social media efforts, and online media support
• Led major digital shopper marketing effort for Kraft Foods across all company brands; created strategies to leverage digital resources for benefit of shopper marketing initiatives
• Executed complete online advertising programs for full slate of new Blackberry products
• Supervised global efforts on Blackberry account including lead role in North America, Asia/Pacific, and Latin America

President and CMO of a small, aggressively grown, successful food service operation. 90-110% average growth from year one through year five of operation.

Chicago, Illinois, US

• LEO BURNETT DIGITAL/ECOMMERCE GROUP (LB WORKS)
• Key player in agency’s efforts to build expertise and establish credentials among e-tail, internet- and technology-based clients
• Integrally involved in acquisition and management of clients including Living.com, VarsityBooks.com, Handspring/Palm, Mondera.com, RandMcNally.com, and ChicagoTribune.com
• Created and executed strategic marketing plans for all clients, most of whom were new advertisers
• Supervised nine account management team membersCLIENT: COCA-COLA USA
• Oversaw national and local brand advertising campaigns for brands including Coca-Cola, Fruitopia, and Sprite

• Drafted Presidential briefing memos and public communications plans on national health care, educational, and child care/wellness issues
• Planned Rose Garden public ceremonies and conducted Presidential advance
• One of only two interns (out of 30) offered a full-time position in the Communications Department