Marketing Manager
Current-Planned, developed and implemented the company's automation process for lead generation, marketing emails and synchronizing the marketing and sales pipelines in the CMS and CRM systems.-Implemented strategies with a focus on maximizing B2B customer acquisition. Actions I have implemented have assisted in the growth throughout the UK and American markets as well as entering 3 new markets (Canada, Australia, Netherlands).-Ensuring marketing feedback is measurable for purposes of gaining… Show more -Planned, developed and implemented the company's automation process for lead generation, marketing emails and synchronizing the marketing and sales pipelines in the CMS and CRM systems.-Implemented strategies with a focus on maximizing B2B customer acquisition. Actions I have implemented have assisted in the growth throughout the UK and American markets as well as entering 3 new markets (Canada, Australia, Netherlands).-Ensuring marketing feedback is measurable for purposes of gaining insight into optimizing the product or strategies as well as successful audience targeting.-Responsible for the recruitment and selection process within the Marketing team. Lead a team where I define and oversee the projects and initiatives that will be achieved collectively. Also play a significant role in helping with employee growth and mentorship.-Developed new online marketing channels (eg. podcast), while still coordinating and contributing to the existing channels such as the company's blog or social channels (paid & unpaid). -Organize the creation, development and implementation of all marketing campaigns, strategies and promotional efforts to drive awareness and lead generation. Show less
