Marcus Lee

Marcus Lee Email and Phone Number

Strategic Programs, Global Business Group at Facebook @ Meta
Marcus Lee's Location
New York, New York, United States, United States
Marcus Lee's Contact Details

Marcus Lee personal email

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About Marcus Lee

Marcus Lee is a Strategic Programs, Global Business Group at Facebook at Meta. He possess expertise in analytics, strategic partnerships, digital strategy, digital media, market research and 19 more skills.

Marcus Lee's Current Company Details
Meta

Meta

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Strategic Programs, Global Business Group at Facebook
Marcus Lee Work Experience Details
  • Meta
    Strategic Programs, Global Business Group
    Meta Dec 2019 - Present
    Menlo Park, Ca, Us
    Stand up and operate cross-functional global programs prioritized by GBG executive leadership.
  • Amc Networks
    General Manager Of Sundance Now
    Amc Networks 2015 - 2017
    New York, Ny, Us
    Led the launch of AMCN’s first direct-to-consumer streaming video business. Oversaw all facets of the business, established strategy and owned multi-million dollar P&L. Led cross-functional teams including Content Licensing, Programing, Customer Acquisitions, Product and Design.•Drove rebrand from “SundanceNow Doc Club” to “Sundance Now” to broaden the scope of the service beyond non-fiction features. Completely overhauled product, content library and brand/design. •Increased addressable households 4X with synchronized launch across 7 major platforms (including Amazon, Apple TV, Chromecast, Roku, Android and iOS). Oversaw platform partnerships. •Negotiated library and exclusive content deals. Aggressively expanded library 400+ titles, introducing fiction and episodic content. Increased minutes viewed per visit 37% and reduced monthly churn 32%. •Grew subscriber base 25X in 15 months while improving cost per acquisition efficiency by 41%.•Led content and marketing integration for Amazon Prime Video Channels partnership (launch partner). •Oversaw creation of subscriber forecasting models (acquisition, conversion, engagement, churn), which helped establish operational benchmarks and established financial reporting goals. •Launched first-ever original series “Take 5” at Sundance Film Festival (executive producer credit).Awards/Recognition•2016 Cablefax Most Influential Minorities•2016 Emmy Award voting member of the Television Academy
  • Simon And Schuster Digital (A Cbs Company)
    Senior Director, Digital Business Development
    Simon And Schuster Digital (A Cbs Company) 2013 - 2015
    New York, New York, Us
    Head of digital business development for Simon & Schuster, the publishing arm of CBS Corporation. Sourced and negotiated strategic partnerships. Primary business liaison to product development team for defining product requirements and roadmaps. Oversaw all 3rd party corporate vendor deals.•Increased video views 3X by securing company’s first syndication deals for text and video content on Google Newsstand, Amazon Video, Fast Company, CBS Moneywatch, Zergnet and SheKnows Explorer network. •Educated and evangelized digital media trends by heading monthly forum for CEO and direct reports.•Negotiated new digital platform deal for $5M ecommerce business. Lowered operating costs 24%.•Closed category exclusive partnership with Hotels.com to promote S&S ebooks to travel planners.
  • Nbcuniversal
    Director, Syfy Ventures
    Nbcuniversal 2009 - 2013
    New York City, Ny, Us
    Business development leader for Syfy Channel’s new enterprise group. Oversaw entire business lifecycle. Secured funding for new ventures, negotiated strategic partnership/vendor deals and led business operations. Owned forecasting and financial reporting.•Led business development and operations for SyfyGames launch, NBCU’s first gaming business. Negotiated deals for all gaming content and platform vendors. Managed product roadmap and customer acquisitions. Achieved breakeven on investment and ongoing profitability in 6 months.•Managed partnership and integration with Trion for Defiance – $100M TV/game transmedia investment. Coordinated first-ever “world event” that occurred simultaneously on live TV + online gaming world. •Served as sole partnership liaison for all online games from NBCU-backed Bigpoint, driving $1M in non-TV revenue annually. Awards/Recognition•2012 nominated for Comcast Targeted Executive Mentoring Program•2011 NBCUniversal Ovation Award for launch of Syfy Social Games business
  • Nbcuniversal
    Eclp - Mba Executive Rotational Program
    Nbcuniversal 2007 - 2009
    New York City, Ny, Us
    Graduate of GE’s premiere post-MBA executive leadership program. 1 of 5 MBAs selected nationally for NBCUniversal position. •Bravo, Emerging Media – Led national primetime launch of the Bravo InfoFrame, a new interactive television product that generated $1.2M of incremental revenue in its first 6 months. •NBCUniversal, Digital Ad Sales – Conceived and launched new video-enabled display ad unit to maximize value of unsold inventory. •Syfy Channel, Business Development – Closed Acclaim online gaming partnership deal with minimum threshold of $1M revenue annually. •NBCUniversal, Digital Distribution – Created action plan against emerging technologies that disrupt existing NBCU business models.Awards/Recognition•4i Award ‘09: 1 of 5 ECLPs (of 200+ globally) recognized by GE Corporate Marketing Council •Commercial Initiatives Award ’08: 1 of 7 ECLPs recognized for business impact •Recruiting Steering Committee (’07-’09): Led MBA recruiting strategy for ECLP program in the US
  • General Electric Company
    Mba Summer Associate
    General Electric Company Jun 2006 - Aug 2006
    Boston, Ma, Us
    Experienced Commercial Leadership Program, MBA Summer Intern•Created cost-benefit calculator to quantify opportunities in Canadian emissions credit trading market.•Developed first-ever Flash digital video for locomotive parts & services business.
  • Mountain Lodges Of Peru
    Director Of Marketing & Business Development
    Mountain Lodges Of Peru 2004 - 2005
    Head of marketing for launch of luxury adventure hotel company in Machu Picchu area.•Developed two-year global marketing strategy for 2006 opening of luxury hut-to-hut hotel.•Launched company and property to 5,000+ suppliers from 190 countries at industry convention.

Marcus Lee Skills

Analytics Strategic Partnerships Digital Strategy Digital Media Market Research Marketing Strategy Digital Marketing Product Management Entrepreneurship Brand Management Strategy Social Media Marketing Customer Insight Product Marketing Business Development Marketing Cross Functional Team Leadership Start Ups New Media Online Advertising Leadership Management Social Media Competitive Analysis

Marcus Lee Education Details

  • Cornell Johnson Graduate School Of Management
    Cornell Johnson Graduate School Of Management
    Mba
  • Tufts University
    Tufts University
    Economics

Frequently Asked Questions about Marcus Lee

What company does Marcus Lee work for?

Marcus Lee works for Meta

What is Marcus Lee's role at the current company?

Marcus Lee's current role is Strategic Programs, Global Business Group at Facebook.

What is Marcus Lee's email address?

Marcus Lee's email address is ma****@****ook.com

What is Marcus Lee's direct phone number?

Marcus Lee's direct phone number is +191754*****

What schools did Marcus Lee attend?

Marcus Lee attended Cornell Johnson Graduate School Of Management, Tufts University.

What are some of Marcus Lee's interests?

Marcus Lee has interest in Web Development.

What skills is Marcus Lee known for?

Marcus Lee has skills like Analytics, Strategic Partnerships, Digital Strategy, Digital Media, Market Research, Marketing Strategy, Digital Marketing, Product Management, Entrepreneurship, Brand Management, Strategy, Social Media Marketing.

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