Marcus Lee Email & Phone Number

Menlo Park, CA, US

Stand up and operate cross-functional global programs prioritized by GBG executive leadership.

New York, NY, US

• Led the launch of AMCN’s first direct-to-consumer streaming video business. Oversaw all facets of the business, established strategy and owned multi-million dollar P&L. Led cross-functional teams including Content.
• Drove rebrand from “SundanceNow Doc Club” to “Sundance Now” to broaden the scope of the service beyond non-fiction features. Completely overhauled product, content library and brand/design.
• Increased addressable households 4X with synchronized launch across 7 major platforms (including Amazon, Apple TV, Chromecast, Roku, Android and iOS). Oversaw platform partnerships.
• Negotiated library and exclusive content deals. Aggressively expanded library 400+ titles, introducing fiction and episodic content. Increased minutes viewed per visit 37% and reduced monthly churn 32%.
• Grew subscriber base 25X in 15 months while improving cost per acquisition efficiency by 41%.
• Led content and marketing integration for Amazon Prime Video Channels partnership (launch partner).

New York, New York, US

• Head of digital business development for Simon & Schuster, the publishing arm of CBS Corporation. Sourced and negotiated strategic partnerships. Primary business liaison to product development team for defining product.
• Increased video views 3X by securing company’s first syndication deals for text and video content on Google Newsstand, Amazon Video, Fast Company, CBS Moneywatch, Zergnet and SheKnows Explorer network.
• Educated and evangelized digital media trends by heading monthly forum for CEO and direct reports.
• Negotiated new digital platform deal for $5M ecommerce business. Lowered operating costs 24%.
• Closed category exclusive partnership with Hotels.com to promote S&S ebooks to travel planners.

New York City, NY, US

• Business development leader for Syfy Channel’s new enterprise group. Oversaw entire business lifecycle. Secured funding for new ventures, negotiated strategic partnership/vendor deals and led business operations. Owned.
• Led business development and operations for SyfyGames launch, NBCU’s first gaming business. Negotiated deals for all gaming content and platform vendors. Managed product roadmap and customer acquisitions. Achieved.
• Managed partnership and integration with Trion for Defiance – $100M TV/game transmedia investment. Coordinated first-ever “world event” that occurred simultaneously on live TV + online gaming world.
• Served as sole partnership liaison for all online games from NBCU-backed Bigpoint, driving $1M in non-TV revenue annually. Awards/Recognition
• 2012 nominated for Comcast Targeted Executive Mentoring Program
• 2011 NBCUniversal Ovation Award for launch of Syfy Social Games business

New York City, NY, US

• Graduate of GE’s premiere post-MBA executive leadership program. 1 of 5 MBAs selected nationally for NBCUniversal position.
• Bravo, Emerging Media – Led national primetime launch of the Bravo InfoFrame, a new interactive television product that generated $1.2M of incremental revenue in its first 6 months.
• NBCUniversal, Digital Ad Sales – Conceived and launched new video-enabled display ad unit to maximize value of unsold inventory.
• Syfy Channel, Business Development – Closed Acclaim online gaming partnership deal with minimum threshold of $1M revenue annually.
• NBCUniversal, Digital Distribution – Created action plan against emerging technologies that disrupt existing NBCU business models.Awards/Recognition
• 4i Award ‘09: 1 of 5 ECLPs (of 200+ globally) recognized by GE Corporate Marketing Council

Boston, MA, US

• Experienced Commercial Leadership Program, MBA Summer Intern
• Created cost-benefit calculator to quantify opportunities in Canadian emissions credit trading market.
• Developed first-ever Flash digital video for locomotive parts & services business.

• Head of marketing for launch of luxury adventure hotel company in Machu Picchu area.
• Developed two-year global marketing strategy for 2006 opening of luxury hut-to-hut hotel.
• Launched company and property to 5,000+ suppliers from 190 countries at industry convention.

Mba

B.A., Economics