Marc Lerma Email & Phone Number

Valencia, Es

Valencia, Valencian Community, Spain

· Web Development & design: Built and customised an e-learning site using Tutor LMS on Wordpress, with WooCommerce integration. Continuous improvement and maintenance. PHP/HTML/CSS . · Digital Marketing & Analytics: Facebook Ads, Google Analytics· Business strategy

Madrid Area, Spain

Ireland

Ireland

Ireland

• Responsible for educating clients and media agencies on best advertising practices to succeed across Facebook solutions, managing strategic marketing conversations with brand and direct-response focused marketers. • Drive revenue by negotiating and optimizing complex opportunities, identifying up-selling and cross-selling opportunities across my portfolio through data analytics, using a wide variety of tools • Project management & cross-functional collaboration with many diverse teams: Marketing Science, Product, Solutions, Engineering, Creative, Legal, Policy, among others, to ensure the correct implementation and landing of Facebook solutions with our clients.• Work closely with Product and Engineering teams to improve functionality of new solutions • Lead the implementation, optimization and technical consultation of FB solutions on client sites & mobile apps, with high standards of excellence (pixel implementations, product feed, conversion and events tracking, reporting, analytics), driving conversations with technical stakeholders as needed. • Lead the thinking and application of measurement studies within my portfolio to measure the ROAS and the effectiveness of Facebook ads.

Mexico City

• Digital project management for top multinational brands, such as Movistar, Mercedes, Condé Nast, Colgate, Accenture, etc., following the specification of the creative direction and clients.• Projects varied from Facebook Apps to brand microsites, banner campaigns and mobile apps.• Full lifecycle project management: from requirements specification to post launch support and closing. Project budget & resources specification. Management of internal, external resources as needed• Managed client and supplier communication on a daily basis to identify, define and accomplish project goals. Ensured all deliverables met established quality, technical, strategic and usability standards.• UX design with Axure

Mexico City Area, Mexico

• ICEX Internship: fully funded by the Spanish Ministry of Economy and Competitiveness• Assisted Spanish tech companies in expanding their business operations into Mexico, identifying business opportunities, organizing commercial agendas, providing information and advising on rules and regulations of the local market, etc.• Market analysis and research in Technology sector• Organization, support and monitoring of promotional activities such as trade fairs and trade missions

Valencia, Spain

• Analysis, development and support of E-Commerce solutions. Client: medicanimal.com, one of Europe's largest online retailers for veterinary products and animal supplies• Analysis, design, development and maintenance of back-end, including tailor-made CRM procedures • Assisted marketing department in the design, development and launch of sales promotions, administration and integration of online marketing tools.• Quick response to data requests from Medicanimal.com personnel (PostgreSQL). Database administration.• Main technologies: JavaScript, PostgreSQL, Java, XML, CSS.

Valencia, Spain

- Participated for about 7 months in a team of 5 developers and an architect for the development in Java 6 of a foreign trade web-based infrastructure for the Peruvian Government, which serves as a single point of contact for all kinds of import/export operations. The design followed a layer-based approach in which I was responsible for the core of the application, designing and implementing interfaces for the interconnection of the different components. Spring Framework 2.5 was used as the application framework, which I learnt to manage and configure, applying inversion of control and dependency injection. Implemented several parts of the front-end, mainly using JSF, Facelets and RichFaces technologies. Configured the JBoss Application Server as the server to host the application. Agile methodologies, such as Extreme Programming (XP), daily stand-up meetings, unit testing (JUnit) and short-cycle releases were applied. -Analysis, design and development of a model-driven tool for enabling the graphical edition of administrative workflows. The application was based on the Java Graphical Modeling Framework (EMF/GMF) and built on Eclipse and RCP, aided by SWT/JFace. As a 2nd phase, followed the analysis, design and development of a web-based infrastructure for the online processing of administrative workflows, Oracle database. I developed web-services following a REST approach.Restlet 2.0Responsibilities in the full life cycle development, playing an important role in the analysis and design phases of every work package (UML). 11 months.-Short-term participations in several projects using a wide variety of languages and technologies, such as C++, Oracle, Java-GWT+SmartGWT and other Google technologies, etc.-Participated in the drafting of both Spanish and European research project proposals.

Valencia, Spain

• Development and maintenance of internal Web-based company applications (Java web-based technologies)• Technologies: Struts, Java, JSP, SQL, etc.

Computer Science And Engineering, Computer Science And Engineering

Master Of Business Administration - Mba, International Businness Administration

Subjects covered: International Marketing, International Business Strategy, Accounting, Finance, Market Research, Management Skills.

Development Of The Master Thesis In The Department Of Software Engineering., Software Engineering

· Final Thesis: “A peer-to-peer (P2P) prototype to share architectural knowledge on the Griffin Grid”..

Software Engineering

Erasmus scholarship Collaboration in the Institute of Electronic Systems: "Development of a 3D visualizer to represent the human body.