Svp, Global Marketing
Andover, Massachusetts, Us
We developed and executed a unique SaaS model with global Inbound marketing & sales process focused on Bookings, ARR/MRR, CAC, LTV and renewals.Primary scope was building and managing worldwide marketing team for positioning, packaging & pricing, messaging, prod mktg, AR/PR, and go-to-market. Our tactics included multi-lingual content marketing, search & social, global events and alliance partnerships.Positioned company to accelerate sales by concentrating on enterprise clients with complex products and processes.* Highlighted our genuine interest and ability to solve the most difficult customer problems* Doubled down on our disruptive posture, differentiation and value prop to gain awareness* Aligned our offerings in substantive ways with industry trends - such as Digital Transformation, Digital Twin, Digital Thread and IoT/IIoT* Helped grow partner ecosystem to more than 100 global systems integrators, resellers, ISVs and OEMs* Built worldwide Aras community through Web initiatives and real world events* Created campaigns that filled sales funnel and achieved 57.6% conversion rate from 1st PO (e.g. POC/pilot, workshop, etc) to full subscriptionStats also include:* 87% CAGR in pipeline value over 5 years * 60% per year average growth in global bookings* 44.9% CAGR over 3 years in annual recurring revenue (ARR)