🏆 Took revenue from zero to +1.5M revenue from new inbound mk activities in only one quarter.🏆 Increased +500% the SQL via inbound marketing, by building a strategy of user-generated content through a knowledge hub, that involved 5 departments and 12+ people.🏆 Reducing x5 times (5 weeks to 12 days) the avg CVR-time to turn Leads into Paying Users by re-building the automated onboarding & sales enablement.🏅 Ensured constant growth in all MK activities for +1 year without CMO or Marketing VP, by being autonomous and going above and beyond my current role.💵 7-digit Yearly Budget.🛠️ Close contacts with AdMob, Adjust, Unity, IS, AppLovin, AdColony, Moloco, Chartboost, Liftoff, MyTarget, Opera, Smadex, Vungle, Yandex...👨‍💼 Managing teams of 3+3+7 (Inhouse + Agencies + Freelancers)👥 Tasks & Responsibilities (for HRs)• Define Marketing Strategy: Ownership of marketing spend to create, communicate & execute growth plans to increase market penetration.• Lead Nurturing to Enrollment: Use CRM tools to segment, nurture, and convert leads into active & revenue-generating users.• Product Marketing: Develop a strategic relationship with the Product team to support the roadmap to drive consumer acquisition, content, and community virality. For new and re-engaged users.• Performance MK and Storyteller: Drive creative ideation and lead UA campaigns in partnership with UA and external agencies to achieve forecasted KPIs.• Identify and build key relationships with +80 partners, to develop co-promotion that drive maximum engagement and value from our users.• Build, mentor, and lead a high-performing team of acquisition and growth professionals.• Oversee the management of digital agencies, SaaS platforms, and tools to help resource and automate our efforts.

🏆 Achieved +950% New Users (Jan’22 to Jan’23) with Lead Gen and Paid Marketing activities.🏆 Achieved +80% Paying Customers (May’21 to May’22) with Onboarding and Remarketing activities.🏆 Increased, from 2.3★ to 4.5★, the brand reputation in 1 year, when took leadership of the strategy for social media and communities.🏅 Built a “social media bot” that automated messages in all third-party public communities.🏅 Leaded and automatized of the whole process of “lead onboarding and nurturing”, based on in-app user behavior, with targeted communications on its most effective in-house channels (emails, bots, messages).🏅 Built a new campaign of paid ads during Winter’2022 that become so viral it boosted organic growth by +130% 💵 7-digit Yearly Budget.👨‍💼 Managed a team of 2+3 (Inhouse + Agency/Freelancers)👥 Tasks & Responsibilities (for HRs)• Design, develop and implement global strategy of digital marketing plan with an omnichannel vision for all the communication channels, with clear objectives of brand awareness, acquisition, conversion, etc• Aligning product value propositions & Collect, automatize, and generate insights about prospects and customer pains.• Reporting and Analytics: Establish clear metrics and KPIs to measure the effectiveness of acquisition and growth strategies + report on performance, trends, and opportunities for improvement.• Market research and competitor analysis for the product (influence roadmap decisions) and marketing use (customer and partner sites, marketing events...).• Work with cross-function teams, C-level, industry partners, and third parties, including agencies, to develop marketing campaigns, drive the execution of the marketing strategy and optimize efforts.• Comprehensive acquisition, retention & growth strategy through MK assets, white papers, consumer reports, mk n onboarding emails, social media, paid ads...

🏆 Increased by 300% the lead generation via paid campaigns, with targeted messages based on user preferences and in-app user activity.🏆 Built a series of ongoing quarterly eCPM reports that has become an industry must-have for journalists and top ad-tech companies in the mobile industry (and replicated by most of our competitors).🏆 Implemented a strategy of cold emails, personalized messages, and automated lead gen. A year later, the number of SQLs (Sales Qualified Leads) scaled to create a sales department.🏅 Created a “Sales Email Builder”: a tool that allowed SDRs to craft personalized emails with pre-crafted messages ready to use, depending on prospect needs.💵 6-digit Quarterly Budget.🛠️ Ad Networks & Mediations, ASO Tools, App Analytics, Hubspot, Wordpress, Jira, GSuite, etc.🏢💼 SaaS Ad-Tech Leading company in EU & USA, working with +80 ad networks and +50k apps. We empower mobile app creators to start and scale successful mobile app businesses.👥 Tasks & Responsibilities (for HR):• Build synergies between Growth & Product teams to increase SQLs and MRR• Develop and deliver relevant go-to-market plans with compelling positioning and messaging, iterating through A/B testing to optimize conversion.• Partner with the Data Team, Account Managers, and Monetization teams to iterate on Ideal Customer Profiles (ICP) and prioritize target segments and geographies• Create Sales Enablement Content: Produce high-quality sales enablement content, including sales decks, email sequences, whitepapers, success stories, and resources tailored to specific customers.• Ownership of Product Marketing vision & roadmap to grow mobile apps and games and achieve targets• Launch new products & features in close collaboration with cross-functional teams (Product, Design, Engineering, Analytics, Growth Marketing...)• Communicate key product features, events, and milestones.• Align goals & incentives (Live Ops, Marketing Creatives, Paid UA, Social and ASO)

🏆 Soft-launched the casino mobile game in key markets, aligning ASO and UA campaigns with defined branding and positioning.🏆 Achieved above-average user retention and ARPU metrics during the first year of the soft-launch, surpassing industry benchmarks for social casino mobile games.🏆 Achieved organic growth through targeted UA and branding that resonated with our user segments, creating a viral effect that significantly boosted user adoption.🏅 Founded and led a fully remote, multidisciplinary mobile marketing team, enhancing strategic execution and digital campaign effectiveness.💵 Close to 7-digit yearly budget🛠️ Game Analytics, Tune, Appsflyer, DeltaDNA, Firebase, ASO Tools, Ad Networks, Excel...👨‍💼 Managed a team of 4 people (UA, ASO and Monetization)🪦 Despite the project's success, the company was financially dependent on a corporate group that went bankrupt, and shut down several business areas.👥 Tasks & Responsibilities (for HRs)• Plan, implement and optimize Growth Digital Marketing Campaigns (Organic & Paid) for Free 2 Play Mobile Games to generate awareness and drive engagement, traffic & sales• Go-to-Market plan for all stages of game life: test launch, soft launch, global launch, live ops, autopilot & sunset.• Establish the game’s consumer-facing identity and ensure that this identity is maintainedconsistently throughout the product’s life cycle• Identifying and seizing market opportunities, profiling target audiences & identifying growth levers.• Provide briefs and guidance for the creation of marketing materials (PUA creatives,storefronts, social, etc.) to support the marketing strategy.• Keep all relevant stakeholders up-to-date on the marketing beats to foster alignment.

🏆 Built the in-game economy for a social casino mobile game (including live-ops, IAPs, and retention features) during the game's development stage.🏆 Defined the audience segments based on game's user journey and behavior, and by personally analyzing +200 real slot machines with billions of data points.🏆 Defined game KPIs for user behavior analysis and game design, tracked via Game Analytics & Tune, enabling reports to identify opportunities for user engagement and monetization.💵 Close to 7-digit yearly budget🏢💼 Mobile Social & Desktop Casino Games. Delivering fun to millions of people around the world.👥 Tasks & Responsibilities (for HRs)• Marketing Strategy Definition, Execution & Monitoring: activities, campaigns, and promotions to drive product revenue growth, user interest, and engagement.• Establish the game’s consumer-facing identity & ensure that this identity is maintainedconsistently throughout the product’s life cycle.• Defining content requirements and managing the relationship with external development partners.• Coordinate with the Dev and business teams: Design new features, Engage the user base, and increase KPIs.• CRM strategy: loyalty programs and email marketing campaigns.• Report on marketing performance to relevant stakeholders.

🏆 Average Teacher Score: 89.96 - Given by other teachers and students.👨‍💼 +450 students coached, ranging in age from 20 to 55 years.💼 +25 Masterclasses on Mobile App & Game Marketing. Topics on: • App Marketing Strategy • Growth & Acquisition • User Engagement & Retention • App Monetization • User Behavior & In-App Analytics 🏅 At a conference I was attending as a speaker, the Director of a Masters Degree offered me a faculty position. This opportunity allowed me to further develop and refine my skills as an educator and public speaker, enriching my professional profile.🏢 TOP10 of Business School in Spanish-speaking countries.🪦 I decided to focus on my professional career

🏆 +35% increase in lead gen & +50% in new clients second purchase by Implementation of new CRM for company, in coordination with Sales Team.🏆 +250% user retention in 2 years, through performance ad campaigns with highly-targeted media.🏅 Performance MK - Content management & SEO - CRM with +100k clients - Event organization.💵 6-digit Yearly Budget.👨‍💼 Managed a team of 3 Marketing & Sales Assistants🛠️ SalesForce, Google Toolkit, Wordpress, SEM Rush, SEOMoz, MailChimp, Hootsuite...🏢💼 High-efficiency HPC Clusters, Cloud Computing, and Big Data. 🪦 While working in this role, I created a small company, working as a consultant and teacher for start-up Mobile Gaming companies. It grew so much I jumped to work with my passion.

🏆 Boosted ROI by x2.3 (compared to the previous period)🏆 Integrated a new reporting tool to identify key opportunities, leading to a new source of business insights that ended up in the creation of a new business unit🏅 Managed performance campaigns (SEM) - Content management & SEO - Nurtured CRM with +100k clients - revitalized social media and newsletters.💵 6-digit Yearly Budget.🛠️ Wordpress, Google Toolkit, SEM Rush, Majestic SEO, MailChimp, Hootsuite...👨‍💼🏢💼 Leading the Digital Marketing team of an e-commerce automobile company with +70 physical stores.🪦 Company owner sold the business to its competitor.

🏆 Increased by +350% the qualified leads in 1 Year🏆 Set up a CRM with automated messaging based on user behavior and the conversion funnel stage.🏅 Built KPIs and dashboards to automatically report to stakeholders on revenue performance and provide insights to improve their online stores.💵 6-digit Yearly Budget for marketing efforts.👨‍💼 Managed a team of two junior roles (content writer + graphic designer)🛠️ Salesforce, Google AdWords, MailChimp, Hootsuite...💼 +50 Stores & Companies of Luxury Goods. 🏢 International B2C e-commerce online shopping.

🏆 Global Performance / UA Campaigns - Data & Market Analysis - Ad Creatives Research - Graphic Design - Account management💼 IBM, Samsung, Audi, Burger King, Nestle, CruzCampo, Port Aventura, Gas Natural Fenosa...🏢 Award-winning advertising agency, operating 450 offices in 161 cities of 120 countries worldwide with approximately 18,000 employees (data from 2011)🪦Was already very involved in ViaComercia, and jumped to a role with more responsibility and ownership.

🏆 Performance MK campaigns - Market Analysis - Ad Creative Research - Graphic Design - Account Management💼 McDonalds🏢 Worldwide MK Ad Network, with 200+ offices in 95 countries. Top-10 leading creative agencies in the world by the Gunn Report. (data of 2010)🪦 My ex-manager at Mindshare (owned by the same group as OgilvyOne), wanted me back.

🏆 Performance MK campaigns - Ad Creative & Graphic Design - Account Management💼 THQ, IBM, Nestle, Unilever, Ford...🏢Global media and marketing services company created in 1997 with more than 474 rewards in Effie A.🪦 The Jr. role had a limited duration.