As the Director of Digital Marketing and E-commerce at Little Giant Ladders Systems, I am responsible for leading the company's online presence and driving growth through various digital channels. My key responsibilities include:• Reporting directly to the CEO, I have led the company's online presence and driven growth through various digital channels. • Developing and executing a comprehensive digital marketing strategy to increase brand awareness and to achieve the company's sales and revenue goals.• Conducting market research to identify emerging trends, and providing recommendations on how the company can adapt its product offerings to meet these evolving demands.• Developing pricing strategies and tactics to maximize revenue and profitability, while remaining competitive in the market.• Managing and leading a team of marketing professionals, ensuring that they are equipped with the necessary tools and resources to achieve their objectives.• Managing and optimizing the corporate and dealer websites, ensuring they provide a seamless user experience and accurately reflect the company's brand and product offerings• Overseeing retail product pricing and enforcement, digital merchandising, and advertising campaigns, both traditional and digital• Developing and implementing effective social media and PR strategies to increase engagement and drive traffic to the company's website• Managing the creation, deployment and performance of engaging and relevant content across all digital platforms• Continuously analyzing and reporting on the performance of all digital initiatives to ensure they are meeting or exceeding goals, and making data-driven decisions to optimize results.

As the co-founder and executive account manager for Follow Media, a digital marketing agency, I bring a wealth of experience in developing and executing successful digital media strategies for various clients. Key responsibilities: • Co-founded the agency and played a key role in the development and execution of digital media strategies that drove revenue and other key metrics for clients, including large accounts with well-known brands such as VISA, TSYS, ProPay, and Emperitas. • Led the development of brand and image strategies, as well as product line strategic marketing plans, to increase awareness, engagement, and sales for clients. • Built and managed a full range of digital marketing campaigns, including strategic planning, competitive analysis, paid search management, product launch, and content creation. • Possessed core competency in paid search execution and analytics to drive hyper-targeted customers to our clients. • Responsible for ensuring that all e-commerce activities were aligned with the client's overall business goals and strategy, and we provided regular reports on the performance of all e-commerce initiatives.• Collaborated with other departments to ensure that the agency and clients' brand messages were consistently distributed across multiple channels to meet consumer revenue volume goals and brand perception objectives. • Managed and optimized product listings on third-party marketplaces such as Amazon and eBay, and developed and implemented email marketing campaigns to drive sales and engage customers.• Analyzed and reported on social creative performance metrics, recommended areas for improvement, and consulted on optimizations and adjustments within campaign flights and translated learnings for upcoming campaigns.

Major role in creation of communications strategy/plans and goals; execute against them.Oversee operational performance of programs--ensuring quality work, deadline and budget adherence.Consistently produce high quality internal and external communications content.Identify and build relationships with social influencers and internal business partners.Demonstrate tactical proficiency in social media and emerging digital technologies as well as digital experiences.Provide analysis and recommendations based on campaign performance.Assist in successfully/strategically growing social footprint.

Setup and launch of a “Direct-to-Store” model for Walmart and Sam’s Club. Model was for 3000+ stores. We were able to complete this project in under 90 days start to finish including systems, equipment, hiring, setup and finished under budget. Then drove innovation that saved $1M+ a year for the program.Consistently set new KPI records for Accuracy and Pieces Per Hour.Increased order volumes by 300% while only increasing staffing by 30%.Created management dashboards that enabled leadership forecast and run more efficiently.

Successfully launched Glasses.com. I was responsible for the setup of the operational piece for glasses.com which included inbound, outbound, stocking and inventory control. Complete with implementation of new WMS software.

This position allows me utilize management and leadership skills with the associates I work with, while also allowing me to work freely to make necessary changes to better the Distribution Center.