Marc Malkin Email & Phone Number

Irvine, Ca

Responsible for the planning, implementation, and oversight of public relations program for leading provider of wide-format inkjet printers, 3D milling machines, and other innovative digital devices. Develop annual strategic PR plans to maximize editorial coverage for the company and its various products, write all company press releases, pitch story ideas to key media contacts, track coverage, and compile monthly reports summarizing and analyzing earned media results. Successful in increasing Roland DGA’s overall online and print editorial coverage by more than 20% year over year since joining the company in 2012. Duties also include serving as the company’s primary copywriter and editor, producing compelling content for the Roland DGA website, end user case studies, and bi-weekly e-newsletters for the dealer channel.

Planned and implemented marketing communications for major fishing tackle manufacturer. Managed all public relations and media relations activities for the company, while also overseeing advertising creative design/development, copywriting, and media buying/scheduling. Played key role in the development, launch, and branding of Pinnacle Fishing’s new product line, generating significant national print, online, and social media exposure. Wrote and distributed all company press releases and press kits, working closely with editors and writers to maximize editorial coverage. Developed the creative themes and wrote copy for product catalogs, promotional brochures, and the corporate website.

Managed all facets of marketing communications, public relations, and media relations programs for U.S. division of leading international fishing tackle manufacturer. Duties included press release writing/distribution, developing strong working relationships with key industry editors and writers, and serving as the company’s spokesman. Generated significant print and online exposure, increasing the company’s media coverage by more than 50% over a 2-year period. Also wrote all copy for Daiwa’s website, product catalogs, promotional brochures, and print/online ads, planned the company’s paid advertising schedule, made media buying decisions, and collaborated with contracted outside ad agency on various creative projects.

Spearheaded public relations and communications efforts for the Ritz Interactive e-commerce network, which included leading online-shopping destinations RitzCamera.com, WolfCamera.com, and BoatersWorld.com. Generated online and print publicity that helped transform this Internet start-up company into a leading online retailer with more than $90 million in annual sales. Maximized national media exposure for Ritz Interactive and its various web properties, creating strong working relationships with key editorial contacts at consumer and trade media outlets.

Duties included marketing communications planning and implementation for high-profile clients of advertising/public relations agency specializing in the outdoor sports and recreation industries. Major accounts included Penn Fishing Tackle, Furuno U.S.A., Suzuki Marine, Teleflex Marine, and Costa Del Mar Eyewear. Developed strategic PR plans, wrote press releases and feature articles, and generated valuable national and regional media coverage. Effectively serviced existing accounts while also securing new business for the agency. Created content for product catalogs, brochures, and websites, coordinated press conferences/special events, and represented clients at industry and consumer trade shows.

Generated new group accounts and repeat business for landmark 400-room luxury hotel in downtown San Diego (now the Westin Emerald Plaza Hotel, San Diego). Duties also included meeting planning, event coordination, and public relations.

Owned and operated tour and travel agency, specializing in fishing and adventure vacations. Involved in all areas of daily operation, management, marketing and promotion. Negotiated wholesale contractual agreements with airlines, hotels, lodges and charter boat companies to create discounted, all-inclusive travel packages.