Marc Manalastas Email & Phone Number

Parañaque, Ncr, Ph

Philippines

> Migrating current customers to latest technology: Achieved highest-ever volume (2x vs LY), conversion rate and ARPU (Average Revenue Per User) uplift by optimizing end-to-end operations, opening more channels and launching programs that address consumer pain-points;> Service Management – caring as its finest for subscribers - Delivered full year programs in the 1st 4 months of the year resulting to 50% churn reduction for at-risk subscribers;- Improved net promoter scores (NPS) by obsessing on each pain-point of the customer journey, and meticulously mapping out concrete solutions – enhancing experiences, offering service guarantees and making our customers feel valued;> Churn and Renewals Management- Lowered churn rate and triple the Save Rate by enhancing the churn-save portfolio - Achieved 3x renewals by launching an exclusive portfolio for loyal subscribers> Loyalty and Rewards: Driving loyalty through the launch of 1st ever Rewards program for broadband, continuously expanding catalogue to cater to more consumer needs, and creating more relevant touch-points to engage with customers

Philippines

Given the pandemic and the Philippine situation being consistently in and out of lockdowns:> Up-sell: Achieved 3x volume and 2x value growth vs. prev. year despite 20% reduction of consumer base by enabling new channels, maximizing digital capabilities and lowering operational costs;> Portfolio: Addressed a deeper consumer need, given the “new normal” of the pandemic, by launching a first-ever portfolio that goes beyond connectivity and offers a customizable experience at home;> Cross-sell: Delivered 3x vs. prev. year by synergizing with the Globe mobile business to sharpen the usage profile of customers and deliver the right product mix for their increased home connectivity needs;> Customer Lifecycle Management (CLM) and Usage: Built a CLM Planning, Operations and Analytics ecosystem to consistently capture the ever changing needs of our subscribers and in turn, achieve precision in offering the right product at the right time

Singapore

Built efficient, agile & sustainable teams positioning ourselves as the partner of choice in pharmacies. This led to growth as much as 2x faster than market through: > Embedding tools (i.e.: Discretionary Investment; Distribution Index), processes (i.e.: Segmentation & Targeting, JBP, quarterly review process), and data analytics to execute intelligent actions > Leading key global Artificial Intelligence-enabled projects to help partners uncover more growth opportunitiesExceeded set Tender sales targets by: > Driving 100% adoption of the new online platform system which resulted to 95%-win ratio > Establishing the cross-functional review process which provided visibility of all tender opportunities and continuously built business intelligence while driving right governance and controlsUp-skilled organizational capabilities to achieve ambition by collectively training 400+ reps on Key Account Management, Negotiation Skills, Call Model & Business Planning

Emerging Markets/ Asia-Pacific

Made medicine accessible to more than 3 million low-middle income patients by building collaborative partnerships with priority markets. Achievement highlights include: > in Philippines – most widely distributed medicine within the pharmaceutical portfolio and celebrated as a successful best practice for access globally > in Indonesia – obtained listing in public community health clinics under the new universal healthcare system > in Nigeria – partnered with sub-distributors to access 4,000+ primary health clinics Established a network of collaboration with Compliance, Regulatory, Medical, Supply Chain and R&D teams to ensure end-to-end delivery of Access strategyRecognized externally for Advocacy Marketing at the 12th Mansmith Young Market Masters Awards

Philippines

Exceeded company sales objectives through: > Improved product availability by optimizing distribution split of categories based on channel segmentation > Increased working capital by reducing inventory from 90 to 51 days through Category Management > Executed operational solutions to enable increased channel listing > Optimized of headline pricing, trade spend and supply allocations to maximize profits

Philippines

Designed and built Commercial Marketing & Activation as a new department achieving the following: > Delivered double-digit category sales growth and net profit growth of +>100% while improving the Gross-To-Net performance > Achieved 20% ROI against retail performance standards and developed a system to ensure execution of KPIs With budget constraints, established basic customer insight mining by creatively tapping on university students to cull shopper insights and behavior research as a school project

Indonesia

Turned around the 2nd biggest business (eye care) from -7% to +27%, sustained double-digit growth momentum in the outyears and solidified market share leadership by gaining half of the category > Successfully designed and launched an integrated marketing campaign replicated across other Asian markets Achieved highest-ever market share, doubled revenue and grew CAGR +64% of the 3rd biggest brand (oral care) > Effectively executed a global-to-local campaign, translated to local insights and launched new products

Philippines

Gained 6% market share in 5 months by successfully launching 10 new products into a completely new category Achieved highest-ever consumption growth of 47% through an effective integrated brand re-launchManaged high-visibility projects with the General Manager

Executive Leadership Program

Leadership transition in a multicultural setting Managerial decision-making under uncertainty Leading people for change Leveraging.

Bachelor Of Science (B.S.), Management Engineering

Activities and Societies: Management Engineering Association

Education record