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With over 20 years of experience leading full-funnel digital, mobile, and lifecycle marketing strategies, I specialize in driving transformative growth for leading brands. I have a proven ability to lead high-performing teams and manage multi-million-dollar budgets across diverse industries, including travel, fintech, and automotive. My expertise spans customer acquisition, retention, and CRM optimization, delivering results like a 40% YoY growth and a 77% increase in web sessions. I'm passionate about leveraging data-driven insights, cutting-edge technologies, and strategic partnerships to fuel customer engagement and long-term revenue growth.Let's connect to explore how I can help your digital organization effectively grow!
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Growth Marketing ConsultantAustin, Tx, Us
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Director Of Growth Marketing & EcommerceAudi On Demand Aug 2020 - Dec 2023Austin, Texas, UsHead of growth and e-commerce for premium luxury mobility brand which was rebranded from Silvercar by Audi to Audi on demand in November 2022. Oversaw all customer acquisition, retention, e-commerce and digital activities working with internal and external agency partners. -
Marketing DirectorAudi On Demand Oct 2019 - Aug 2020Austin, Texas, UsHead of growth for premium rental car brand which experienced 40%+ YoY growth from 2017-2020 with highlights including:-Managed full-funnel paid media budget through agency responsible for all activities including SEM, programmatic display, and paid social activities which has been chiefly responsible for a 77% increase YoY in web sessions-Reduced CAC by 10% YoY through innovations including programmatic, data segmentation, test-and-learn, and leveraging 1st and 3rd party data
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Director, Acquisition And Retention MarketingSilvercar By Audi Oct 2017 - Oct 2019-Owned strategic partnerships including online travel agencies (Expedia, Priceline, Kayak), as well as brand & affinity-based products (Visa, AMEX) which contributed over 30% of business to Silvercar through new audience penetration and customer acquisition-Developed business case, profitability analysis, RFP and vendor selection process involving marketing, product, engineering and operations teams for key infrastructure projects supporting loyalty and CRM-Oversaw deployment of company’s first points-based loyalty program in Q3, 2019-Deployed new CRM platform with first omni-channel capabilities in company history in Q2, 2019. Iterable is now the platform for all email, mobile messaging, and SMS in the company, a migration completed in under four months
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Director Of Membership MarketingCreditcards.Com Oct 2016 - Oct 2017Austin, Tx, UsResponsible for acquisition and retention of registered users through CreditCards.com, and its mobile apps with highlights including: -Owned marketing strategy, messaging, budget allocation, and optimization through all channels including mobile, email, and display-Oversaw paid and organic marketing acquisition efforts which has resulted in 55% growth YoY of new users through programmatic and traditional marketing efforts -
Marketing Automation Program ManagerVrbo Jan 2014 - Sep 2016Seattle, Wa, Us-Oversaw key marketing infrastructure developments including database marketing, lead scoring, and systems integration-Responsible for development of comprehensive marketing technology strategy-Liaison between marketing, marketing operations, and engineering teams with responsibility for prioritization, alignment, requirements gathering/definition and program management-Managed enterprise-wide deployment of Eloqua marketing automation platform across 22 global brands, including integration with SalesForce.com, which integrated marketing, customer service, and sales teams for first time in company history -
Senior Marketing ManagerVrbo Oct 2010 - Jan 2014Seattle, Wa, Us
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Marketing DirectorVrbo Apr 2012 - Oct 2012Seattle, Wa, Us
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Marketing ManagerVrbo Feb 2010 - Oct 2010Seattle, Wa, Us
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Marketing ManagerNetspend Aug 2008 - Jul 2009Austin, Texas, UsDeveloped customer retention, up-sell, and usage strategies for prepaid debit card portfolio with active user base of 1.5 million and annual gross debit volumes of $5 billion Defined and implemented marketing testing strategies across segments, including retail, financial, and emerging marketsIncreased card activation rates and feature enrollments through educational communications and campaigns utilizing email, IVR, and online marketing by 10%Managed marketing partners, defining strategy and marketing programs to new and existing customersDepartmental lead for enterprise infrastructure projects including scoping and business requirements to drive retention and new revenues through enhanced card functionality, and segmentation capabilities -
Vp, Associate Program ManagerCitigroup Dec 2006 - Aug 2008New York, New York, UsManaged $6 million customer acquisition program for Citi/AAdvantage credit card portfolioLed strategy, testing, and execution of targeted multi-channel marketing campaigns across direct mail, email, online marketing, statements, and inbound telephone salesOversaw external creative agencies, and in-house resources for creative developmentLed new marketing initiatives across channels, doubling new account acquisitions year over year within AAdvantage portfolioDeveloped monthly forecasts for key metrics including response/ acquisition rates and program expenses -
Senior Marketing ManagerSpss, An Ibm Company Oct 2001 - Dec 2006Developed field marketing program management initiatives including webcasts, executive events, direct mail, content development, and partner management for predictive analytic and enterprise feedback technologies. Built and fostered marketing relationships with 3rd party media & professional organizations to increase exposure of SPSS to VP level decision makers
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Marketing ManagerUnisys Jan 1998 - Feb 2000Blue Bell, Pennsylvania, UsDeveloped and managed lead generation campaigns including direct mail, telemarketing, and events. Responsible for driving new leads for enterprise server solutions through direct and indirect sales channels.
Marc Mancuso Skills
Marc Mancuso Education Details
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Penn State UniversityMinor In Supply Chain Management
Frequently Asked Questions about Marc Mancuso
What is Marc Mancuso's role at the current company?
Marc Mancuso's current role is Growth Marketing Consultant.
What is Marc Mancuso's email address?
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What is Marc Mancuso's direct phone number?
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What schools did Marc Mancuso attend?
Marc Mancuso attended Penn State University.
What are some of Marc Mancuso's interests?
Marc Mancuso has interest in International Travel, New Technology, Snowboarding, Literature, Chess, Reading, Math Riddles, Music, Music And Arts In General Chess, Music And Arts In General.
What skills is Marc Mancuso known for?
Marc Mancuso has skills like Lead Generation, Analytics, Online Marketing, Product Marketing, Strategy, Integrated Marketing, Marketing Strategy, Email Marketing, Marketing, Multi Channel Marketing, Google Analytics, Customer Acquisition.
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