Marc Mancuso Email & Phone Number

Austin, Tx, Us

Austin, Texas, Us

Head of growth and e-commerce for premium luxury mobility brand which was rebranded from Silvercar by Audi to Audi on demand in November 2022. Oversaw all customer acquisition, retention, e-commerce and digital activities working with internal and external agency partners.

Austin, Texas, Us

Head of growth for premium rental car brand which experienced 40%+ YoY growth from 2017-2020 with highlights including:-Managed full-funnel paid media budget through agency responsible for all activities including SEM, programmatic display, and paid social activities which has been chiefly responsible for a 77% increase YoY in web sessions-Reduced CAC by 10% YoY through innovations including programmatic, data segmentation, test-and-learn, and leveraging 1st and 3rd party data

-Owned strategic partnerships including online travel agencies (Expedia, Priceline, Kayak), as well as brand & affinity-based products (Visa, AMEX) which contributed over 30% of business to Silvercar through new audience penetration and customer acquisition-Developed business case, profitability analysis, RFP and vendor selection process involving marketing, product, engineering and operations teams for key infrastructure projects supporting loyalty and CRM-Oversaw deployment of company’s first points-based loyalty program in Q3, 2019-Deployed new CRM platform with first omni-channel capabilities in company history in Q2, 2019. Iterable is now the platform for all email, mobile messaging, and SMS in the company, a migration completed in under four months

Austin, Tx, Us

Responsible for acquisition and retention of registered users through CreditCards.com, and its mobile apps with highlights including: -Owned marketing strategy, messaging, budget allocation, and optimization through all channels including mobile, email, and display-Oversaw paid and organic marketing acquisition efforts which has resulted in 55% growth YoY of new users through programmatic and traditional marketing efforts

Seattle, Wa, Us

-Oversaw key marketing infrastructure developments including database marketing, lead scoring, and systems integration-Responsible for development of comprehensive marketing technology strategy-Liaison between marketing, marketing operations, and engineering teams with responsibility for prioritization, alignment, requirements gathering/definition and program management-Managed enterprise-wide deployment of Eloqua marketing automation platform across 22 global brands, including integration with SalesForce.com, which integrated marketing, customer service, and sales teams for first time in company history

Seattle, Wa, Us

Seattle, Wa, Us

Seattle, Wa, Us

Austin, Texas, Us

Developed customer retention, up-sell, and usage strategies for prepaid debit card portfolio with active user base of 1.5 million and annual gross debit volumes of $5 billion Defined and implemented marketing testing strategies across segments, including retail, financial, and emerging marketsIncreased card activation rates and feature enrollments through educational communications and campaigns utilizing email, IVR, and online marketing by 10%Managed marketing partners, defining strategy and marketing programs to new and existing customersDepartmental lead for enterprise infrastructure projects including scoping and business requirements to drive retention and new revenues through enhanced card functionality, and segmentation capabilities

New York, New York, Us

Managed $6 million customer acquisition program for Citi/AAdvantage credit card portfolioLed strategy, testing, and execution of targeted multi-channel marketing campaigns across direct mail, email, online marketing, statements, and inbound telephone salesOversaw external creative agencies, and in-house resources for creative developmentLed new marketing initiatives across channels, doubling new account acquisitions year over year within AAdvantage portfolioDeveloped monthly forecasts for key metrics including response/ acquisition rates and program expenses

Developed field marketing program management initiatives including webcasts, executive events, direct mail, content development, and partner management for predictive analytic and enterprise feedback technologies. Built and fostered marketing relationships with 3rd party media & professional organizations to increase exposure of SPSS to VP level decision makers

Blue Bell, Pennsylvania, Us

Developed and managed lead generation campaigns including direct mail, telemarketing, and events. Responsible for driving new leads for enterprise server solutions through direct and indirect sales channels.