•Developed a strong understanding of client business needs and pain points and developed plans to address those needs. •Clearly and concisely communicated sales results to the BeatBox sales team and distributor networks to ensure execution of retail plans and promotions. •Built diligent and detailed follow-up plans on all new distribution and promotional activity. Managed budget allocations, ROI, and other financial responsibilities. •Executed account plans and retail budget to maximize set sales goals.

•Lead and strategize comprehensive sales efforts for 4 major beverage brands, driving revenue growth in the US market.• Identify and pursue new business opportunities, secure partnerships, and expand market presence through cold calling and key account management.• Conduct market analysis, forecast trends, and provide strategic insights to optimize sales strategies and decision-making.• Motivate and manage a sales team, setting targets and fostering a collaborative environment.• Collaborate with cross functional teams to execute promotional campaigns, trade shows, and events, enhancing brand awareness and increasing consumer demand.

•Launched and managed the Chain Retail Business for the JUUL Brand in the Midwest, establishing partnerships with 18 retailers.• Oversaw 45 Regional Chain Accounts throughout the Midwest and Southeast, focusing on Grocery and C-Store segments.• Implemented effective sales strategies, resulting in increased sales rates among existing customers and identifying new selling opportunities.• Developed successful retail programming partnerships, ensuring maximum return on investment.• Achievements earned while in position: Recognized as the recipient of the Best Overall KAM; Central Region, East Team (2020) award, based on exceptional product knowledge, a goal-oriented approach, critical thinking skills, and collaborative teamwork.

Managed sales territories in both Florida (Orlando, Sanford, St. Augustine, and Gainesville markets) and Michigan, overseeing a total of 7 wholesalers and achieving significant sales volume of over 20 million cases, capturing market share and driving profitability in both regions.• Demonstrated exceptional sales leadership by increasing sales, market share, and profitability in the designated selling area.• Effectively supervised the strategy implementation of marketing plans aligned with regional goals to drive business growth.• Ensured wholesaler compliance with WEA standards, maintaining high standards of quality and equity in the distribution process.• Utilized data analysis tools such as IRI, RMIS, VIPR and internal retailer data to identify retail business development opportunities, create category plans, and design effective shelf strategies, resulting in improved performance and growth.•

Planned, prepared, and gained approval for Garnier Hair color and Skincare seasonal corporate planogram direction.• Executed new launches, SKU updates and product re-stages.• Maintained account tracking documents and reported executive summaries.• Collaborated with the marketing team assisting in add/delete decisions, category trends, SKU placement and rationale process.• Acted as liaison between the Corporate Office and field sales: provided communication tools necessary to maintain additions and deletions of products at retail.

Presented AB Shelf management capabilities and schematic recommendations to retailers.• Created and implemented merchandising guidelines.• Designed and maintained planograms for 350+ chain and indy accounts; Implemented schematics at store level.• Sales route experience with chain and independent accounts.•Adhered to a retail call frequency to include following a structured selling process, maintained inventory levels, built and re-stocked displays, booked displays, gained permanent point of sale placements, sold-in additional shelf space, rotated product, filled shelves, planned promotional activities, followed-up on delivery and billing issues.