Drive XR Software business as well as the company's global VIVE X accelerator and late stage investments, reporting directly to the Chairwoman of the Board and CEO. Lead Market Intelligence for the company, reporting quarterly to the board. Head Immersive Labs which conducts research on VR, AR, and AI. Also serve as Chief of Staff to the Board of Directors of HTC. Have led initiatives in areas including AI, Metaverse, Web3.Previous Roles: VP, Vive X and Corporate Strategy. Including analysis and recommendations for the CEO and Board of Directors on Corporate Strategy.VP, Planning. Included running senior management planning meetings for CEO, Branding, Market Intelligence for the Board of Directors, and launching the VIVE X accelerator globally.Recent roles - Head XR Software business: Lead enterprise software strategy Run P&L and product development for the VIVE Sync collaboration application https://sync.vive.comRun HTC investments and work with key companies in our portfolio including VRChat, Engage XR, Surgical Theater, Steel Wool Games, and Inworld AIFounder and Global Head of VIVE X, HTC's accelerator covering VR, AR, AI, 5G, and Web3 innovation: #1 most active player in the XR sector, with 100+ deals over 6 locations globally Exceeded benchmark returns Spearheading innovation in areas like Enterprise Software Solutions and UX https://www.vive.com/us/vivex/Run HTC's Immersive Labs

VRChat is a leading online virtual world platform

Engage XR is a leading spatial computing platform for enterprise and education professionals providing metaverse and AI services for training, events, development, onboarding, and educational use

Active member of Board representing HTC in the leading industry association for VR, AR, and the Metaverse. https://xra.org/

Steel Wool is a successful independent games studio with hit franchises including Five Nights at Freddy's

Retained by CEO to advise company on marketing and scaling their mobile games

Headed all marketing activities as a member of the executive team in the West for DeNA , a leading publicly traded mobile games and internet company based in Japan. Led marketing strategy, product marketing, featuring, user acquisition, user retention, online and social media, public relations, creative services, customer support, and community management. Generated tens of millions of installs, grew an app from zero to a peak of one and a half million daily active users, and worked on a top fifty grossing app.

Held senior management roles at mobile and social games leader with global operations. Led company in becoming a major player on iPhone, Android, Facebook. Drove more than 120 million smartphone downloads. Grew Facebook Monthly Active Users from zero to a high of 24 million. More than doubled revenue run rate at peak. Won numerous awards for high quality games.Transitioned company from downloadable games to free-to-play business model with virtual goods delivered via software-as-service. Implemented analytics with proprietary BI and CRM systems, new processes, and key hires. Refocused company on mobile platforms, migrated roadmap to higher LTV midcore products, streamlined operations. Led sales process with Ubisoft (UBI).2012-2013 CEO: Refocused company’s product development studios, products, organization2011-2012 President: Ran Product Development including studios in Helsinki, Barcelona, and Bay Area, as well as Product Management and Marketing2010-2011 Chief Marketing Officer: Guided Product Management and managed Marketing 2009-2010 VP, Marketing: Ran all aspects of marketing for mobile and online offerings

Helped build the #1 brand in the world in its category. Ran global corporate marketing, overall marketing coordination, and ecommerce for a $3+ billion S&P 500 company in mobile memory for consumer electronics, reporting to the President

Led Marketing, with global P&L responsibility for a $200+ million games software business, reporting directly to the CEO.

Led brand management for a $150+ million games software business, reporting directly to the CEO. Responsible for driving product strategy, brand development, marketing, and licensing.

Developed strategic opportunities in new products, services, and emerging technologies in broadband internet, video on demand, digital TV, interactive TV, and VoIP

Evaluated investments and worked with management teams at an internet and media accelerator with financial partners including Allen & Company

Led Global Brand Management efforts for a leading games publisher, with P&L responsibility, for console software business and select PC products. Launched some of the top brands in the industry and helped the company grow revenue nearly ten-fold in four years.

Performed client engagements for Fortune 500 companies with a leading management consulting firm, working with senior management. Specialized in the areas of media, database marketing, telecommunications, and consumer products.