Helping software companies build sustainability products

Have helped a number of businesses professionalise and scale their sales/marketing functions some highlights:🚀 DevicepilotRefined buyer persona, Defined GTM, hired appropriate team, helped company double revenue🚀BusuuWithin 6 months tripled pipeline and doubled run rate revenue. 🚀GLG Council Member Advised numerous investment banks on the social media, language learning and IoT industry and too many to mention on SaaS sales strategies (eg expected returns, conversion metrics)www.TheScaleupAdvisory.comThe scaleup advisory helps ambitious businesses achieve their goals by providing GTM consultancy, sales coaching and marketing insight drawn from extensive experience in high growth businesses. We give you actionable insight to help your businesses grow getting you ready for your next hire or funding round.

Advising this excellent African success story how to scale, doubled annual growth rate (and it was great before!)

Brought on board to kick start the launch of MindGym's brilliant 121 coaching product Performa, it's well kick started now :)

Business eventually acquired by Cision Responsible for growing revenue in DACH, UK, IB and across APAC with teams based both in region and HQ. Improved quarterly revenue run rate by £400k within months of joining

UK business acquired my AI media PLC General management responsibilities for the EMEA as well as MENA for sales and marketing efforts. total team size 130Brought on board to reenergise the UK division of the leading global PR and content marketing software provider.As a result of years of decline had to radically change the culture of the business, integrate it with 2 further businesses then assist in selling to a third, improving all business metrics while reducing staff churn.- Improved retention rates by 30% points - Increased outbound revenue from 5% to 20% - Developed telemarketing function- Brought onboard a range of progressive management practices- 6 Direct reports responsible for 103 heads- now £10m plus business with typical SaaS margins

Business Acquired by Scottish Equity Partners Grew the business 16 fold...We’ve delivered almost 40% new business growth every year for 5 years. Full responsibility for driving the growth of Pure360, leading the new business and marketing teams, steering product development, client services. Setting budgets through to ensuring consistent execution each month and year as well as pitching most of our large opportunities. Direct Reports- Head of UK Direct 24 reports and 3 managers- Head of channel and international - 10 reports- Head of Marketing team of 8 including CRM function- Total team under my leadership of 80

- Responsible for all sales at Pure360, a new business team of 20, plus existing revenues. - Continued selling with personal target as well as managing 37% growth in sales, this enabled the original management team to successfully exit as we were sold to a mobile communications group.

- Management of two sales people and one telemarketer booking appointments, who went after the larger opportunities within the email marketing space very effectively. - Our conversion rate from a cold contact to sale was 1 in 3.

Joined Expedition looking for 5,000 year old stone carvings, they had been found about 20 years ago but lost again to the outside world due to the activities of FARC. Now safer to travel we went to find them again - this is me describing them when we arrive.

Had a whale of a time, came home, got married and went to work at Pure360

- After leaving university a friend and I set up Best Signs we were the first company to professionalise the market for estate agent signs installation. - Within 9 months we’d gained 80% of the Brighton estate agents.- Expanded into the broader signage market, won The Hospital Group & Virgin Trains as clients- Provided my first successful exit

Calling high value card members to introduce the new centurion card, highest conversion rate in this small team.

Joined on a 1 month contract but was retained for a full year before getting promoted into a sales role