- Ownership of business operations, revenue, strategic planning, partnerships, and growth.

- Strategic and tactical oversight of ACES marketing efforts- Definition and creation of marketing best practices- Initiated and led the digital transformation of the organization

- Built a fully EMR-integrated marketing stack allowing for true return on ad spend (ROAS) metrics. Hands-on management of EMR (Homecare Homebase) and CRM (Salesforce) integrations.- Designed and developed software and operational processes to completely redefine the lead handling and patient communication practices of the enterprise- Initiated the organization’s first consumer-facing marketing campaigns -- connecting patients in crisis with compassionate and supportive care. Bringing Compassus an entirely new referral channel and driving $3MM+ in annual incremental revenue.- Grew organic traffic to Compassus.com by 250% over three years through a combination of a sophisticated search engine optimization (SEO) strategy and a website replatforming and redesign. Included development of an attribution model for organic traffic admission generation.- Established a centralized contact center that has evolved beyond marketing interception to a full patient experience platform.- Developed a scalable and measurable email-based sales enablement strategy, including referral source reactivation and lead generation.- Facilitated growth by supporting a full organization rebrand, the opening of many de novo locations, multiple acquisitions, and partnerships

- Managed the development and execution of the digital strategy for a $2 billion dollar suite of products.- Nurtured and optimized high-performing multi-disciplinary team of digital marketers, analysts, software developers, and content editors.- Quickly identified organization-wide opportunities for alignment and process improvement. Initiated and led workgroups to resolve issues.- Championed development of custom analysis and reporting middleware.- Improved performance of international region marketing efforts by increasing visibility and collaboration.

- Researched and analyzed the organization’s needs to develop a comprehensive long-term strategic marketing and web plan.- Managed multi-year $20 million capital project including creation of new corporate division, rapid recruitment, and large vendor management.- Personally recruited and nurtured a talented, focused department of subject matter experts.- Initiated effective and measured digital marketing, social media, and mobile engagement programs. Included development of sophisticated multi-channel, multi-touch campaign platforms.- Led redevelopment of Scripps.org resulting in 15% increase in traffic and a $3.5M increase in system revenue one year post relaunch.- Managed bi-directional integration of data from multiple legacy clinical applications, including Allscripts and GE Centricity Enterprise, into patient-facing web portal. Included extensive clinical workflow redesign and integration.- Fostered work environment focused on collaboration and performance leading directly to multiple years of perfect group scores in annual Great Place to Work® Institute survey.

- Helped to shape strategic vision of group – matching relevant internet technologies to the hospital’s overarching goals.- Designed, developed, and implemented new features and applications to enhance the website.- Managed flexibly-staffed teams of development consultants to ensure efficient workflow and adherence to hospital standards and policies.- Vocal advocate of usability-based defensive design and standards-based development.- Prepared budgets, project plans, technical specifications, strategic plans, database schema and network diagrams.Key accomplishments included:- Ground-up redevelopment of hospital website – allowing organization to fully leverage the current state of web technologies. Involved shifting thousands of pages of information from static HTML to a fully dynamic architecture. Built using the JSP Spring framework on Oracle 10g database and application server.- Development and implementation of site-wide custom content management system and e-commerce solution for online event registration and ticket sales.

- Built a successful web development company focused on customer satisfaction and industry-leading technology.- Managed teams of developers and designers to consistently complete projects ahead of deadline and under budget.- Prepared extensive competitive analyses of websites for potential clients, highlighting various strengths and weaknesses of their current web strategy.- Acted as lead developer and project manager on everything from small site redesigns to full e-commerce application development. Included creation of project plans and timelines, code standards and site documentation.- Established baseline metrics and implemented site tracking efforts to better gauge effectiveness of redesigned or redeveloped client sites.

- Developed and maintained Disney's suite of entertainment websites including; Wall of Sound, Mr. Showbiz, and Movies.com. Included brainstorming new features and the maintenance of existing ones.- Initiated the push for standards and accessibility compliance that led to a change in company development policy.- Organized and led training sessions for management and development staff in new internet technologies.- Honed user interface design and usability skills to a razor sharp edge.