Within the Electrification business area – Smart Power division, I am accountable for the Italian market of the go-to-market strategy and execution of the Digital business that includes IIoT gateways and HMIs, PLCs and the SaaS energy monitoring platform ABB Ability™️ Energy Manager.I developed the technical knowledge of the whole low-voltage industrial portfolio, with a focus on the communication protocols between devices and from the gateway to the cloud, as well as the commercial skills in dealing directly with wholesalers, panel builders, electrical installers, end-users, as well as ABB global team and Italian salespeople. In addition, I worked on strategic team projects about some of the main topics in the energy sector (PV, BESS, ESCo, REC, Microgrid…) and regularly studied the energy efficiency market evolution and trends.

Connected to the ABB Ability™️ Energy Manager SaaS for the industrial sector, I collected market intelligence in the Italian market (e.g. investment trends, legislative analysis, key stakeholders) and proposed a practical transformation of the current Business Model, starting from a suitable academic framework.In addition, I was a member of the Strategic Task Force for the 2023-2024 strategy definition for the Electrification Business Area, with the management team of ABB Italy.

I worked on a project on the topics of Agritech and Video Analysis by using Hubspot, a dedicated software to manage CRM, Social Media Marketing, SEO and Analytics. In particular, I have directly collaborated with the team of suppliers and identified a proportion of 9% of leads to be contacted by the Sales Developer as business opportunities.