Marco Adel Email & Phone Number

Cairo, Egypt

● Formed the Commercial department, hiring Sales Managers and managed the team.● Enacted new optimizations in pricing strategies to significantly improve ROI and meetstrategic objectives.● Creating new revenue streams partnerships and acquiring new media concessions.● Lead client relationships with current agencies and direct clients including GroupM, MCN, Starcom, Samsung, Etisalat, Orange, We and Others.

Cairo

Formed the digital media department and managed the team● Analyzed campaign(s) performance across all media channels for “Al Nahar TV”(Facebook, Youtube, etc.) and offered efficient monetization and recommendations forthe future● Enacted new optimizations in pricing strategies to significantly improve ROI and meetstrategic objectives● Lead client relationships with current agencies including GroupM, MCN, Starcom andothers

Egypt

Acted as the company’s Deputy GM; setting and developing marketing and salesstrategies to achieve corporate and product objectives● Collaborated in acquiring an advertising concession with Choueiri group in 2014● Managed activities on the company’s two main products (Korabia.com & Shamlola.com),successfully positioning Korabia.com as one of the most established websites in Egypt● Lead the sales activities and handled strategic clientele, including Coca Cola, Pepsico… Show more Acted as the company’s Deputy GM; setting and developing marketing and salesstrategies to achieve corporate and product objectives● Collaborated in acquiring an advertising concession with Choueiri group in 2014● Managed activities on the company’s two main products (Korabia.com & Shamlola.com),successfully positioning Korabia.com as one of the most established websites in Egypt● Lead the sales activities and handled strategic clientele, including Coca Cola, Pepsico ,L’oreal and others● Setup and maintained digital campaigns for “Telecom Egypt” with detailed end to endplanning and operations Show less

Partnered with Imedia Streams and introduced the very first digital planning tool inEgypt and the region (Iserve)● Analyzed delivery reports to observe trends and optimize against client’s key successmetrics● Developed digital campaigns for the market’s well established brands through influentialagencies including GroupM, Starcom Media, MCN and others

Served as one of the first digital agencies in Egypt● Assisted in strategic media planning for the leading names in the market includingGroupM, MCN and others● Prepared media recommendations for client approval and assured all campaignslaunched as planned● Worked directly with various partners, such as Honda and Toyota, to identify andimplement the strategic and tactical opportunities that best fit the goals and KPIs of theirdigital media plans

Hired as the first online advertising supervisor, initiating and training the team to ensurealignment on department's objectives and expectations● Managed all company’s digital products including FilGoal, Contact Cars, FilFan andothers● Educated clients on the advancements and evolution of the digital space to ensure anefficient use of capital and offered digital solutions to best fit their business needs● Closed deals with the market’s big players including GroupM, MCN,… Show more Hired as the first online advertising supervisor, initiating and training the team to ensurealignment on department's objectives and expectations● Managed all company’s digital products including FilGoal, Contact Cars, FilFan andothers● Educated clients on the advancements and evolution of the digital space to ensure anefficient use of capital and offered digital solutions to best fit their business needs● Closed deals with the market’s big players including GroupM, MCN, Starcom andothers● Involved in the team responsible for Vodafone sponsorship implementation andplanning Show less

Good, Commerce

Education record