- Develop and implement marketing and promotional campaigns and activities to promote company assets- Aid in new business strategy development - conduct market research and come up with ideas for new marketing efforts and sales opportunities for the company - Collect and analyze data about events and experiential activities to present results, identify KPI and calculate budgets to be allocated to marketing activities. - Execute paid media campaigns on Facebook and Instagram to boost… Show more - Develop and implement marketing and promotional campaigns and activities to promote company assets- Aid in new business strategy development - conduct market research and come up with ideas for new marketing efforts and sales opportunities for the company - Collect and analyze data about events and experiential activities to present results, identify KPI and calculate budgets to be allocated to marketing activities. - Execute paid media campaigns on Facebook and Instagram to boost sales and event attendance numbers- Curate content throughout digital marketing campaigns increasing event sales and attendance, audience, engagement, grow email subscribers base and drive website traffic. - Plan and execute email marketing campaigns with 30% average open rate, and 5.1% CTR.- Implement and develop CRM. Collect, clean and analyze data about existing and potential customers. - Collaborate with key partners and clients in the Importing, Distribution, Retail, Fashion, Design and HoReCa sectors to develop projects and design ad-hoc events.- Maintain consistent brand image by defining brand guidelines, and designing marketing materials, presentations, and social media content- Develop new marketing plans proposals for EU internationalization project (OCM) - work on a tight schedule to develop new projects winning bids - Manage office budget - decreased unnecessary spending channeling newfound capital for new marketing efforts - Work with influencers to drive attendance through digital efforts to events- Hire temporary event staff and full time marketing employees Show less

Duties and activities included:o Conduction of market research, industry analysis, micro and macro economic analysis, interviews to business people involved in the fieldo Preparation of proposals to be presented to Italian companies which aim to establish trade relations in the USo Taking care of all the relationships with the Italian companies that will take part in the trade missions.o Analyzing profiles, strengths and weaknesses, portfolio and capabilities of… Show more Duties and activities included:o Conduction of market research, industry analysis, micro and macro economic analysis, interviews to business people involved in the fieldo Preparation of proposals to be presented to Italian companies which aim to establish trade relations in the USo Taking care of all the relationships with the Italian companies that will take part in the trade missions.o Analyzing profiles, strengths and weaknesses, portfolio and capabilities of the participating companies to expand themselves abroad.o Monitoring results obtained by initiatives undertaken by following up with the companies involved.o Collection of data observed and generated to produce reports, which enables analysis to the efficiency, effectiveness and progress of the initiatives over time acceding to whether the endeavor is worth pursuing. Show less