I am a multilingual Senior Global Category Manager, with over 15 years of experience in cultivating profitable value through new product developments. My primary focus is to guide and support cross-functional teams globally in the process of idea generation of new products, until their replacement for new improved versions of them (full cycle product development). I have a reputation of being an inclusive, cultural sensitive and perseverant professional, able to direct all team members towards a single goal. My expertise enables me to easily relate complex technical peculiarities towards easy and practical solutions to be delivered to customers, finance-, marketing-, and sales collaborators.Together with my collaborators, I define the proper product mix based on market researches, strategic positioning according local market needs, and financial capabilities to maximise ROI. I have a proven track record of delivering profitable growth, increasing market share, and enhancing customer satisfaction through effective product management.#CategoryManagement #BusinessDevelopment #NewProductDevelopment #ProjectManagement #Cross-FunctionalTeamLeadership #Business Strategy #Market Insights #Innovation Management #StrategicPlanning #MDA #ValueProposition #ROIMaximisation #ProductMixManagement #ProductPositioning
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Category Manager HobsMidea GroupMadrid, Es -
Global Category Manager Hobs And Extraction HobsTeka Group Oct 2017 - PresentMadrid Y Alrededores, EspañaNew Product development and product launch.Defining 5 years roadmap of product introductions.Market studies and consumer insights.Evaluation on market potentials (market value and volume) and defining the go to market strategy. Product business plans, pay back analyses, and budgeting.Coordination with R&D teams, factories, marketing, supply chain management, sales, controlling, and purchase department. -
Business OwnerLaurum Gastronomia Ltda Apr 2015 - Jun 2017Rio De JaneiroOwner of a restaurant called Mecenas Bistro. Leading and developing the business from conception, business plan, (re)construction of the space, kitchen, menu, hiring and managing a team of 20 collaborators.
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Marketing ManagerLg Electronics Mar 2011 - Nov 2013Las Rozas De Madrid Area, SpainHome appliances sector - introduction of the Built-In category in Spain.Cooking & Cleaning Department - P&L Management and New Product Introduction.Home Enternaiment - Digital and PR Management of the TV'sB2B Solutions - Managing all aspects of development, implementation and follow-up of B2B Marketing Plan. -
Product Manager - Hoods And Air ConditioningTeka Industrial May 2007 - Mar 2011* Market Analysis - Discovering new market oportunities and finetuning them with sales force, factories and external providers.* New Product Development. - Defining in detail the product with factories and external providers (from China, Italy, Poland, Spain). Follow-up all processess of the product Development. Present product to sales force (at national and international level). Prepare Market & Marketing launch.* New Product Market Launch.- Training Sales force and national and international level; Follow-up after sales for on the spot improvements; deliver Marketing data for promotion of the innovation.* Management Product Portfolio - Follow up the profitability of the product portfolio; decide on corrective measures (Quality and price wise), Lead meetings with suppliers (internal and external); define range of the next years.* Sales to big accounts.- Pass offers, Value Propositions; Development of new products for third parties; Start-up business relations with big accounts; After sales services management.* Strategic Development including Sales Strategy Development.For more Information : www.teka.com -
Product ManagerTeka 2007 - Mar 2011* Management of international suppliers and Spanish factories 25% increase in sales of hoods during 2009-2010.* Cross-Sales Management with Chinese and Italian brands (Haier & Smeg). * New Business Development Introducing Teka into the air-conditioning business into the real estate sector in 2011.* Training and motivating sales team in new product launches.* Preparation catalogues, website information, and Value Propositions.
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Jr Product ManagerDsm Engineering Plastics Jan 2007 - Apr 2007Implementation/coordination of the respective product line Business Plans (mainly Europe); market analyses; project (PTO) analyses; Support the European sales force; Account Management -
Marketing Coordinator StanylDsm Engineering Plastics Dec 2004 - Dec 2006Market analyses, Communication, Promotion and PR.Development and Implementation of Marketing strategies.
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Management AssistantEmi Advisors Sep 2003 - Oct 2003Company based in Bucharest, Romania.Support in Strategic development of Marketing campaigns.
Marco Schrader Education Details
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International Business Studies -
Escola CorcovadoGraduate
Frequently Asked Questions about Marco Schrader
What company does Marco Schrader work for?
Marco Schrader works for Midea Group
What is Marco Schrader's role at the current company?
Marco Schrader's current role is Category Manager Hobs.
What schools did Marco Schrader attend?
Marco Schrader attended Maastricht University, Escola Corcovado.
Who are Marco Schrader's colleagues?
Marco Schrader's colleagues are Jbmira Mira, Eli̇f Si̇yahkoç, Hanna Matar, Sandran Segaran, Carro Hernando Félix, Дмитрий Иванов, Silvia Sanz.
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Marco Schrader
Hamburg
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