I'm the creative director at Mr. iO, a company dedicated to creating digital experiences that inspire, connect and impact people. I have more than 5 years of experience designing video games, mobile applications, websites and virtual reality, using game design and gamification as tools to generate motivation, learning, awareness and conversation in various fields and sectors. Now we are focused in the development of our first full-fledged videogame IP, called Sami (samithegame.com).My mission is to offer innovative, creative and effective solutions to the problems or needs of my clients and investors, whether they are of an advertising, educational, social or business nature. To do this, I have a team of excellent strategic allies that cover all areas of a project, from marketing and communication to audiovisual production and technological development. My field of expertise are the conceptual game design, the gamification and the transmedia storytelling, which allow me to create stories and experiences that engage and excite users.