. Management of the main regional accounts in the state of Santa Catarina in the Off Trade, retail and wholesale channel. . Maintenance and development of the beverage portfolio in the Koch, Cooper, Archer, Giassi, Bistek, Imperatriz, Wholesale Brazil, Komprão and Angeloni chains.. Work carried out in synergy with the commercial partner Femsa - Coca Cola, in order to influence and engage a team of 50 coordinators, vendors and promoters. Volume negotiations, pricing policies, new product launch innovations, value actions, purchase of store spaces, campaigns in different media and rate of return.. Analysis of Nielsen, Accera and Neogrid reports ensuring a sustainable market share construction through value actions and combating competition.. Training for the team of managers, coordinators, sellers and promoters. Visit to the stores to detect opportunities, observe consumption behavior, monitor competitors actions and ensure the expected level of execution.. Management aligned with the processes and strategies of the other areas of the company.. Daily monitoring of sales indicators.. I was sometimes featured nationally in internal campaigns and incentives.

Responsible for creating and executing brand building actions for the Premium portfolio in the On Trade Premium immediate consumption channel.. Ensure an excellent brand experience to the customer, through actions of value, visibility, promotions and campaigns for launches and innovations.. Conduct training for the company's internal and external teams on the technical characteristics of craft beers, production method, harmonization and consumption experiences. Perform activities to delight, recruit and retain staff and consumers.Region: São Paulo capital

Maintenance, prospection and development of customer portfolio in the On trade channel.. Integrating leadership of the sales team, in accordance with the culture and goals established by the company to ensure compliance with sales goals, monitor pricing policies and execution of promotional materials.. Daily analysis of sales indicators in morning and afternoon meetings.. Process management aligned with other areas of the company.. Field visits to observe the level of execution of brands, control of refrigerators and promotional materials, consumption behavior and competitor actions.Region: São Paulo capital

As the company's exclusive representative in Brazil, I prospected new customers in the Distributor, Off and On Trade channels.. Training routine on technical and functional characteristics of products for a team of managers, coordinators and salespeople.. Field visits to observe business opportunities, brand execution level and competitors' actions.Region: São Paulo capital; Belo Horizonte