Marco Barbieri

Marco Barbieri Email and Phone Number

Lavazza Group @ Lavazza Group
Turin, IT
Marco Barbieri's Location
Turin, Piedmont, Italy, Italy
Marco Barbieri's Contact Details

Marco Barbieri work email

Marco Barbieri personal email

About Marco Barbieri

I started my career in Trade Marketing in a multifunctional team of P&G. After an experience as Key Account Manager, I have been assigned to the role of Trade Marketing Manager, managing 1 FTE during the acquisition phase of P&G Fragrances division by Coty. I then joined Lavazza as a Marketing Manager for Eastern Europe with a direct report of 1 FTE and after 1 year, I have been promoted to the role of Head of Marketing for Lavazza Eastern Europe BU, managing a team of 6 FTE’s, and reporting directly to the BU Director.Since January 2021, I became the Country Sales Manager for Poland, managing an expanding team of 5 FTEs

Marco Barbieri's Current Company Details
Lavazza Group

Lavazza Group

View
Lavazza Group
Turin, IT
Website:
lavazza.com
Employees:
6017
Marco Barbieri Work Experience Details
  • Lavazza Group
    Lavazza Group
    Lavazza Group
    Turin, It
  • Lavazza Group
    Marketing Director Italy
    Lavazza Group Jan 2024 - Present
  • Lavazza Group
    Country Sales Manager Poland
    Lavazza Group Feb 2021 - Feb 2024
  • Lavazza
    Head Of Marketing Eastern Europe
    Lavazza Aug 2018 - Feb 2021
    Torino, Italia
    - Definition and execution of overall brand strategy and marketing plan- Management of Marketing Budget (Media, Digital, PR Activities, BTL plans) and country P&L- Go to Market Strategy / Distributor managementDirect reports: 6 FTEs
  • Lavazza
    Marketing Manager Eastern Europe, Switzerland & Greece
    Lavazza Jun 2017 - Jul 2018
    Torino, Italia
    - Definition and execution of overall brand strategy / marketing plan- Management of marketing budget (Media, Digital, PR Activities, BTL plans)- Trade Marketing calendar design and execution for key countries / customerDirect Report: 1 FTE
  • Procter & Gamble
    Trade Marketing Manager
    Procter & Gamble Oct 2016 - May 2017
    Roma, Italia
    Hugo Boss Fragrances, Calvin Klein & Lacoste Fragrances- Commercial initiatives design and implementation for the Italian market with focus on product/channel differentiation for key retailers- Development of ad hoc advertising campaign in partnership with key customers- Brand P&L management and product forecasting- In-store and merchandising strategy development and executions
  • Procter & Gamble
    Key Account Manager
    Procter & Gamble Mar 2015 - Sep 2016
    Roma, Italia
    Dolce & Gabbana (Fragrances and Make Up), Gucci, Hugo Boss, Lacoste:- Year end talks with customers (annual negotiation)- Joint business plan- Marketing calendar
  • Procter & Gamble
    Trade Marketing Specialist
    Procter & Gamble Sep 2013 - Feb 2015
    Roma, Italia
    Hugo Boss, Laura Biagiotti, Lacoste, Puma, Replay, Rochas, 007 & Christina Aguilera Fragrances:- Design, development and implementation of trade marketing plans and activations- Worked in multifunctional team to identify brand’s strategic choices and to develop successful strategies with a specific focus on channel differentiation- Successfully developed in‐store campaign and developed and executed launches strategies for product innovations
  • Procter & Gamble
    Corporate Trade Marketing Intern
    Procter & Gamble May 2013 - Aug 2013
    Roma, Italia
    - Implementing Shopper Based Design projects in 5 stores in the Italian Market- Collecting & Analysing data regarding the in-store implementation of P&G Prestige Launch Initiatives and Commercial Innovations- Supporting the Sales Force Merchandising
  • Accenture
    Intern
    Accenture Feb 2012 - May 2012
    Milano, Italia
    3 Months Internship in the Strategy Service Line of Accenture Management Consulting.During my Internship, I worked in the Banking and Financial Services Industries. I prepared several PPT to support project offerings, mainly regarding Consumer Credit Market.
  • Parteno Group S.R.L.
    Intern
    Parteno Group S.R.L. Apr 2010 - Jun 2010
    Acerra (Na)
    Collection and analysis of data-set to support strategy business and marketing decisions. Design and implementation of incentives system for particular employees (drivers).

Marco Barbieri Skills

Strategia Di Marketing Strategia D'impresa Gestione Marketing Business Plan Management Strategia Business Planning Analisi Di Mercato Strategy Trade Marketing Competitive Analysis Marketing Management Marketing Strategy Marketing Communication Business Strategy Analisi Competitiva Ricerche Di Mercato Market Analysis Microsoft Office Marketing Communications Market Research Strategic Planning Consulenza Manageriale Marketing Analisi Management Consulting Budget Monitoring Lavoro Di Squadra Marketing Research Lingua Inglese Conoscenza Del Cliente Vendite Ricerche Di Marketing Competenze Analitiche Analytical Skills English Teamwork

Marco Barbieri Education Details

Frequently Asked Questions about Marco Barbieri

What company does Marco Barbieri work for?

Marco Barbieri works for Lavazza Group

What is Marco Barbieri's role at the current company?

Marco Barbieri's current role is Lavazza Group.

What is Marco Barbieri's email address?

Marco Barbieri's email address is m.****@****ail.com

What schools did Marco Barbieri attend?

Marco Barbieri attended Escp Europe, Bocconi University, Ecole De Management De Lyon / Em Lyon, Copenhagen Business School, Università Degli Studi Di Napoli 'parthenope', Wu (Wirtschaftsuniversität Wien), Liceo Scientifico Leon Battista Alberti.

What are some of Marco Barbieri's interests?

Marco Barbieri has interest in Sport, Soccer, Music, Swimming, Tv Series, Travel, Movies.

What skills is Marco Barbieri known for?

Marco Barbieri has skills like Strategia Di Marketing, Strategia D'impresa, Gestione Marketing, Business Plan, Management, Strategia, Business Planning, Analisi Di Mercato, Strategy, Trade Marketing, Competitive Analysis, Marketing Management.

Who are Marco Barbieri's colleagues?

Marco Barbieri's colleagues are Alicia Serrano, Barbara Conti, Melinda Mangandi, Birgitte Hein Jensen, Christophe Pirone, Roseki D., Anna Kabita De Albertis.

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