Marco Barbieri work email
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Marco Barbieri personal email
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I started my career in Trade Marketing in a multifunctional team of P&G. After an experience as Key Account Manager, I have been assigned to the role of Trade Marketing Manager, managing 1 FTE during the acquisition phase of P&G Fragrances division by Coty. I then joined Lavazza as a Marketing Manager for Eastern Europe with a direct report of 1 FTE and after 1 year, I have been promoted to the role of Head of Marketing for Lavazza Eastern Europe BU, managing a team of 6 FTE’s, and reporting directly to the BU Director.Since January 2021, I became the Country Sales Manager for Poland, managing an expanding team of 5 FTEs
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Lavazza GroupLavazza GroupTurin, It -
Marketing Director ItalyLavazza Group Jan 2024 - Present -
Country Sales Manager PolandLavazza Group Feb 2021 - Feb 2024 -
Head Of Marketing Eastern EuropeLavazza Aug 2018 - Feb 2021Torino, Italia- Definition and execution of overall brand strategy and marketing plan- Management of Marketing Budget (Media, Digital, PR Activities, BTL plans) and country P&L- Go to Market Strategy / Distributor managementDirect reports: 6 FTEs -
Marketing Manager Eastern Europe, Switzerland & GreeceLavazza Jun 2017 - Jul 2018Torino, Italia- Definition and execution of overall brand strategy / marketing plan- Management of marketing budget (Media, Digital, PR Activities, BTL plans)- Trade Marketing calendar design and execution for key countries / customerDirect Report: 1 FTE -
Trade Marketing ManagerProcter & Gamble Oct 2016 - May 2017Roma, ItaliaHugo Boss Fragrances, Calvin Klein & Lacoste Fragrances- Commercial initiatives design and implementation for the Italian market with focus on product/channel differentiation for key retailers- Development of ad hoc advertising campaign in partnership with key customers- Brand P&L management and product forecasting- In-store and merchandising strategy development and executions -
Key Account ManagerProcter & Gamble Mar 2015 - Sep 2016Roma, ItaliaDolce & Gabbana (Fragrances and Make Up), Gucci, Hugo Boss, Lacoste:- Year end talks with customers (annual negotiation)- Joint business plan- Marketing calendar -
Trade Marketing SpecialistProcter & Gamble Sep 2013 - Feb 2015Roma, ItaliaHugo Boss, Laura Biagiotti, Lacoste, Puma, Replay, Rochas, 007 & Christina Aguilera Fragrances:- Design, development and implementation of trade marketing plans and activations- Worked in multifunctional team to identify brand’s strategic choices and to develop successful strategies with a specific focus on channel differentiation- Successfully developed in‐store campaign and developed and executed launches strategies for product innovations -
Corporate Trade Marketing InternProcter & Gamble May 2013 - Aug 2013Roma, Italia- Implementing Shopper Based Design projects in 5 stores in the Italian Market- Collecting & Analysing data regarding the in-store implementation of P&G Prestige Launch Initiatives and Commercial Innovations- Supporting the Sales Force Merchandising -
InternAccenture Feb 2012 - May 2012Milano, Italia3 Months Internship in the Strategy Service Line of Accenture Management Consulting.During my Internship, I worked in the Banking and Financial Services Industries. I prepared several PPT to support project offerings, mainly regarding Consumer Credit Market. -
InternParteno Group S.R.L. Apr 2010 - Jun 2010Acerra (Na)Collection and analysis of data-set to support strategy business and marketing decisions. Design and implementation of incentives system for particular employees (drivers).
Marco Barbieri Skills
Marco Barbieri Education Details
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General Management Program -
Exchange Program -
International Summer University Program -
110 Cum Laude -
Exchange Program -
Liceo Scientifico Leon Battista Alberti100 / 100
Frequently Asked Questions about Marco Barbieri
What company does Marco Barbieri work for?
Marco Barbieri works for Lavazza Group
What is Marco Barbieri's role at the current company?
Marco Barbieri's current role is Lavazza Group.
What is Marco Barbieri's email address?
Marco Barbieri's email address is m.****@****ail.com
What schools did Marco Barbieri attend?
Marco Barbieri attended Escp Europe, Bocconi University, Ecole De Management De Lyon / Em Lyon, Copenhagen Business School, Università Degli Studi Di Napoli 'parthenope', Wu (Wirtschaftsuniversität Wien), Liceo Scientifico Leon Battista Alberti.
What are some of Marco Barbieri's interests?
Marco Barbieri has interest in Sport, Soccer, Music, Swimming, Tv Series, Travel, Movies.
What skills is Marco Barbieri known for?
Marco Barbieri has skills like Strategia Di Marketing, Strategia D'impresa, Gestione Marketing, Business Plan, Management, Strategia, Business Planning, Analisi Di Mercato, Strategy, Trade Marketing, Competitive Analysis, Marketing Management.
Who are Marco Barbieri's colleagues?
Marco Barbieri's colleagues are Alicia Serrano, Barbara Conti, Melinda Mangandi, Birgitte Hein Jensen, Christophe Pirone, Roseki D., Anna Kabita De Albertis.
Not the Marco Barbieri you were looking for?
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2gmail.com, nike.com
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marco barbieri
Head Of Technical Authority, Operating Assessment & Knowledge Consolidation Presso EniMilan1eni.com -
2unicredit.it, unicreditgroup.eu
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Marco Barbieri ☀️
I Contribute To Organizational And Operational Improvement To Achieve Shared GoalsItaly2csi.it, aslbi.piemonte.it
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