Condivido meme motivazionali, aneddoti palesemente inventati ma con una morale positiva e case study senza roas.

Complete management of an E-Commerce website (and seven other product/brand satellites sites) active in the Health & Beauty field for the Italian market since 2004.-Developing the marketing strategy for all the sites in line with company objectives and targets-Managing PPC accounts (mainly Adwords and Bing) for a yearly budget of + £500k-Planning the SEO strategy from keyword research to optimizing existing content, and support the creation of inbound links from similar sites and blogs-Creating DEM campaigns for external database and periodic newsletters for existing customers-Overseeing the social activities including Facebook ads, customers complaints (luckly just few of them!) and strategies to increase fans and engagement-Managing the PR strategy, choosing bloggers and websites where to promote our products-Monitor and report of effectiveness of marketing campaigns through Google Analytics

-Liaising and networking with a range of stakeholders including customers, colleagues and suppliers to increase profits. -Increase the organic traffic through website optimization doing keyword research, content writing and link building. -Sourcing advertising opportunities and placing adverts in similar websites, designing banners and writing external articles.

-Assisting social media marketing (Facebook and Twitter), website optimization (mainly link building) and planning the brand promotion through different channels (web, social, leafleting,events).-Searching and studying possible partnerships with others startups and maintain contact with existing ones. Contacting and negotiating with freelances regarding graphic and coding tasks.-Recruiting others interns, preparation of inductive and training material and many others operations in accordance with the CEO.

Creazione di contenuto (articoli e grafica) per i siti del network, verifica delle bozze di altri Web Writer prima della pubblicazione e keyword research per la proposta di nuovi articoli.