As a member of the family owning De Lama company, I started my career with a journey very personal and peculiar. Communication and web have always been my job and my passion. Since the very beginning of the internet-era I started using web as an instrument for research, communication and sales.During the years of study at University of Pavia (where I graduated in Law) I founded Wait!, a magazine and communication project related to new talents in fashion, art and design. The project, funded by the University of Pavia in its early stage, started as a free press magazine distributed from 2004 to 2015 in the best 500 Italian fashion stores, plus a series of art-galleries and design stores, and now has evolved entirely on the web with a web-magazine, www.waitfashion.com, an innovative video and photo agency (Wait Studios / www.waitstudios.com) and in the most important project, SHOPenauer portal, the most complete web guide ever imagined for the best brands, stores and showrooms of the world: www.shopenauer.com.In 2005, at the dawn of e-commerce, I have been co-founder of the first Italian streetwear online shop, Superfly Deluxe www.superflydeluxe.com, an e-commerce focused on refined products of the best global brands alongside research and development of new talents and new trends.Today my many years of experience in digital and on the web has brought me (without abandoning the sectors which I gave birth to my projects) in a field totally away from the one where I grew up: the industrial sector. Here I am putting all my skills into play for a great challenge: to help bring my family company De Lama, an Italian excellence, historical company of equipment for pharmaceutical, medical device and food industry (especially sterilizers and washing equipment), already at the forefront of technology in its sector, also at the forefront of marketing and digital communication , without forgetting a bit of imagination and innovation. The objective is to align communication with the acquired and consolidated standard of excellence of its products, and to spread the new technologies launched continuosly on the market by the Company.All my work is always moved by a clear belief: only a great passion combined with an unwavering constancy can transform ideas and dreams into real projects.