Marco Brienza Email & Phone Number

Lausanne, Vd, Ch

Lausanne Area, Switzerland

How the audience you are looking for can be reached? Based on a 15-year experience in the fast moving consumer goods (#FMCG) and information technologies (#IT), ODIENZ Consulting supports Swiss startups, medium-sized and larger companies in developing their business. Our goals include market expansion and brand awareness (external perspective) as well as team revitalization (internal perspective). Our business development aims to better sell to end customers in a scalable way. To this extend, three audiences can be targeted depending on the state of your project: - leads & customers - team members- stakeholders such as media and/or investorsLet's reveal your market and your teams 🚀

Lausanne Area, Switzerland

As an external business developer, I have received several internalization offers from my clients, all of which were declined... until the proposal of La Nébuleuse, microbrewery based in Renens and ready to conquer the Swiss market. After several months spent as an independent seller for the brand and some tactical successes earned in French- (i.e. Eldora, 13*PAMValais) and in German-speaking Switzerland (i.e. Coop@home, Prodega) it was clear that sales efforts could be supported by a sharper commercial strategy including retail. From October 2017, my role as a Sales Accelerator included the follow-up of key account customers (i.e. Coop, Manor, Aligro) and the co-management of the national sales team, together with one of the company's three co-founders. This internal setup went on until they offered me the position of COO ad interim: from July 2018 to Summer 2019, I was responsible for managing the four operational departments (marketing, sales, production and logistics) in tight collaboration with our Brewmaster and the logistics manager for all supply aspects.Here is a (non-exhaustive) list of achievements reached during that period: >> +50% annual turnover growth (2017 to 2018)>> direct deliveries replaced by a distributors strategy (2018) >> creation of SwitzerlandCan.ch as a digital marketing platform (2018)>> introduction of 'Bière des Romands' by Swiss airlines (2019)>> introduction of 'Double Oat' by Coop (regional) and Manor (national) as an additional article (2019) >> introduction of 'Zepp' and 'AmWheat' in 33cl can format by Manor at a national level (2019)

Avenue De La Gare 3, 1950 Sion

Data is everywhere and it allows us to better understand the present and anticipate the future: marketing targeting, sales prediction or medical resource planning are all examples worked on for Calyps. Here are the main initiatives brought in terms of business development:- hunting new customers and following-up existing ones in the 3 linguistic regions of Switzerland- hiring Business Intelligence developers for key account clients (as well as the new CTO of the agency!)- implementation of a customer-oriented marketing: from trade (i.e. event organization) to digital marketing (i.e. tutorials)

Lausanne Area, Switzerland

Two years spent working as an account manager have given me a taste for sales and entrepreneurship. A design agency specialized in FMCG wanted to expand its customer portfolio in French and German-speaking parts of Switzerland. 4 new customers (including 2 with recurring annual 6-digit revenues and 1 based in Zurich) have been acquired.

Switzerland

After 4 years of marketing work on the Henniez brand, the opportunity to manage a customer portfolio consisting of retail and convenience clients came up to me. With more than CHF 11 million of annual revenues under management, sales and profitability targets have been exceeded each year. Some of my milestone successes include:- initiating the category management (mineral water, juice, soft drinks, energy drinks, beer and milk products) of 3 convenience retail networks at national or supra-regional level;- prospecting the German-speaking market and gaining a new customer with an annual 6-digit sales potential;- increasing the profitability of a wholesaler and hard discounter.

Lausanne Area, Switzerland

A few days before arriving at the premises of the SME 'Sources Minérales Henniez SA', I read an announcement in the local newspaper: Nestlé had just acquired the most famous Swiss water!This acquisition boosted the repositioning of the Henniez brand, which benefited from a new advertising campaign in 2009. At that time, I was responsible for a 7-digit media budget, which was split between television, billboards, cinema & Internet. Also, Henniez was present at the biggest events of Switzerland - festivals such as Gurtenfestival and Openair St-Gallen - with its 'Forest of Henniez' featuring a chill-out bar and funny games.

_Project management: revision of electricity’s tariffs. Education through internal workshops and communication to stakeholders or public; _Promotion of renewable energies through direct marketing for private consumers ;_Tailor-made partnerships with professional or public-owned clients, communicated through media packages ; _Monthly reportings

_Development of new offers in advertisement for local and national clients ; _Turn-key solutions for our key accounts ; _Responsible for the income of the weekly “24 Weekend” ; _Event organization ; Market analysis.

Course Foundations Of Data Science, Data Processing And Data Processing Technology/Technician

Master'S Degree, Business/Managerial Economics

Master's degree specialized in Marketing management.