Eating food that’s plant-based instead of animal-based is probably the wisest choice people can make for many reasons: it's more healthy, more sustainable and nature-friendly, and more ethical. We make it simpler and more convenient by providing people with a "personal chef" that cooks for them. Think SAAS for food.

Bending Spoons is one of the world’s most impressive app publishers. In terms of daily downloads—300 million and counting—it’s up there with giants such as Twitter, Netflix, and Spotify.I manage a portfolio of 15 apps, which accounted for 45 million downloads and $40 million in revenues in 2019. Our flagship product is Splice, one of the biggest video editors on the App Store in downloads and revenues.▪️ As a product manager, I take care of the strategy and all the product-related needs of our suite of apps. I coordinate a team of more than 20 people (developers, designers, data analysts, and marketers), ensuring that the strategy is executed, the features are launched, and deadlines are respected.▪️ As a UX designer, I also design the core experience of the apps, before passing them to our UI designers and developers once I’m ecstatic about their simplicity, intuitiveness, and beauty.

Performance marketing is at the core of our growth strategy, and at Bending Spoons, it’s done at a whole different level and scale. Every activity is painstakingly data-driven: We built our own tools to monitor and track user attribution and LTV, and we set up experiments and deep-linking to optimize conversions.As a performance marketer, I worked on several apps, learning how to scientifically test acquisition campaigns and scale them to profitably acquire thousands of users.

Splice in short:📹 It's a top-notch video editing mobile app aiming at empowering creators around the world to express their creativity and earn a living.📈 Since launch, it went from 0$ to $40M ARR in 2 years.👥 The team grew from 5 to 60+.➡️ Born inside Bending Spoons, it has been spin-offed and incorporated as a standalone company.🍏 It was praised many times by Apple as one of the most successful use cases on the App Store, both for its amazing product experience and outstanding growth. 🏓 For the first year, I personally led the whole product development (UX/UI, software development, growth and monetization, and marketing); then, as the team grew, I specialized in the "classic" product management role.Splice website: https://spliceapp.com/

A tool to calculate people's popularity on social networks, Phame later pivoted to become a mobile-only social network where users could upload and rate each other's photos. Each user had their own score (calculated by a proprietary algorithm), which was the basis for a global chart.The app was developed for both iOS and Android.Key points:▪️ Ultimately, I failed. However, the experience was rich with learnings: What entrepreneurship truly means and requires, how to start a business from scratch, and how to lead a team.▪️ I led a remote team of six, including four4 developers.▪️ I handled product strategy, design, and user acquisition (both paid and organic).▪️ I funded the project with the profits I made trading stocks.---The app is still available on Android. Link 👇🏼

Booketplace is a virtual marketplace to sell & buy second-hand university books. I took care of the launch in Milan, talking with libraries, and performing user acquisition activities, both offline and online. As all the 2-sided platforms, solving the initial chicken-egg problem was the most difficult challenge, but I successfully managed to bring in more than 1500 users and create a library of hundreds of books in less than 4 months.