Marco Coco Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Australia

* Transitioned the trade communications program from Outlook to Salesforce Marketing Cloud, and then Adobe Campaign Classic.* Re imagined the entire annual trade incentive program to optimise alignment with group strategy, and drive positive return on investment.* Managed and delivered the Salesforce enhancements project including: engagement reporting suite, site tagging and analysis, data cleansing, and a triggered email campaign for lapsed users. * Conceptualised, managed and delivered the National TAB Team Online Skills Session Training Platform.

Melbourne, Australia

* Conceptualized, introduced and managed a new commission scheme for the National Residential Sales Teams (over 120 Sales staff).* Managed the restructure of the National Residential Sales team, including the introduction of phone-based Account Consultant team.* Managed the introduction and integration of a new CRM (Salesforce) for the National Residential Sales team.* Managed the introduction and integration of a new Commission Management system (Performio).

Melbourne, Australia

* Developed and presented tailored research findings to key stakeholders and external clients that drove incremental advertising revenue and market share growth across multiple Domain Group business units including: Residential, Commercial, Developers, Media, and Metro Media Publishing.* Developed Monthly Executive Reports that tracked trends in audience market share by platform and state.* Built Sales tools to allow account managers live access to timely and relevant audience insights that showcase competitive advantages and ‘state-of-market’ indicators.* Represented Domain Group in dealings with industry bodies, and research suppliers.

Melbourne, Australia

* Developed market data and research to manage and deliver integrated marketing and sales campaigns that promote Fairfax products (print and online) to advertisers.* Monitored and analysed competitor audience and market share.* Developed and presented tailored research findings to key stakeholders and external clients to drive incremental advertising revenue and market share growth.* Represented The Age in dealings with NewsMediaWorks; industry body* ManagedThe Age Adcentre; i.e. client facing Trade Marketing site* Developed and managed The Age’s Advertising Effectiveness Program* Managed the Bi-monthly Trade Marketing Newsletter* Coach Trade Marketing staff on market analysis software such as Adex, Asteroid, PrintPix, Nielsen Online Ratings

Melbourne, Australia

* Managed research projects to address the information needs of Advertising, Marketing, and Editorial* Delivered market insights by commissioning relevant data and identifying trends that may impact the performance of multiple business units.

Melbourne Area, Australia

* Collected, analysed and prepared reports on data sets relating to the drivers of customer queries and dissatisfaction.

Melbourne, Australia

* Collected, analysed and prepared reports on data sets relating to the clinical performance of Mayne Health.

Melbourne Area, Australia

* Analysed historical sales trends to forecast trough periods and produced submissions to cross-functional senior management.* Partnered with Pricing to develop a demand elasticity model to improve demand forecast accuracy.

Melbourne Area, Australia

• Devised strategies to maximise revenue generated from high volume group contracts, both internationally and domestically.• Conceptualised and constructed a Microsoft Access database to analyse historical group utilisation trends to minimise wastage of inventory.

Melbourne

• Completed special projects assigned by National directors designed to enhance their department’s efficiency and profitability.• Successful completion of Ansett Australia’s Management Graduate Program of 1995/96. (selected from a pool of over 500 candidates to be one of six selected).