I’ve been designing as long as I can remember, going from crayons and play-doh to print and pixels, plastic and plush; continually learning, experimenting, creating, marrying a world of fun and wonder with conscientious design, marketing and production.After cutting my teeth in automotive advertising I went on to head up the graphics and packaging for two of the UK's leading toy manufacturers, developing style and brand guidelines for a variety of global television, lifestyle, entertainment, sports, and game licenses, designing brands, packaging and marketing assets and over-seeing every aspect of the creative process from conception to manufacture.My skillset naturally evolved alongside my career for all manner of media, from print, product, digital and experiential; developing global licenses for all possible iterations, designing merchandise, project managing packaging lines (domestic & international) and generating marketing campaigns.Whether working as a well-oiled cog within the creative and manufacturing process or left to cover all bases, heading up a presentation or head down chasing deadlines; I genuinely love every aspect of what I do and with the unique experience I’ve had consider myself a truly holistic commercial designer, with bells on!