Marco Frasca' Email and Phone Number

I optimized the operations of sales agents for international and domestic distribution through the implementation of strategic plans, training of retail shops and wholesale staff, and the maintenance of relationships with stakeholders. Oversaw the preparation, updating, editing, and availing of sales promotional materials to agents for presentations at special conferences.• Conducted ‘On Air’ and online sales campaigns in collaboration with the national TV Shopping channel HSE 24 Italy… Show more I optimized the operations of sales agents for international and domestic distribution through the implementation of strategic plans, training of retail shops and wholesale staff, and the maintenance of relationships with stakeholders. Oversaw the preparation, updating, editing, and availing of sales promotional materials to agents for presentations at special conferences.• Conducted ‘On Air’ and online sales campaigns in collaboration with the national TV Shopping channel HSE 24 Italy. • Facilitated the decision-making process by preparing and distributing comprehensive sales and marketing performance reports with the senior leadership.Key Achievements:• Grew 2019 sales by 30% through efficient implementation of sales and marketing plans. • Reduced operational costs of retail shops by 20% as a result of adopting process optimization initiatives. • Increased profitability by 15% by implementing internal efficiencies to address wastage and enhancing the performance of sales programs. • Grew gross margin for the organization by 60% as a result of increasing the sales of high-margin products across all market territories. • Marketed fashion accessories as the Retail Manager for a variety of shops located in McArthur & Glen. Led the team in establishing and marketing www.lebriciole.com as an e-commerce website for selling LE BRICIOLE-branded items worldwide. Show less

Director of operations for Caryna start-up, generating a product roadmaps, sourcing, creating and improving Caryna preserved flowers, building the production and assembly road map, go-to-market strategy and customer development strategies according to different field of customers (brickwall, wholesalers, e-commerce).My mission is to identify strategies, business opportunities and innovative product development technologies to involve in new business models to serve those… Show more Director of operations for Caryna start-up, generating a product roadmaps, sourcing, creating and improving Caryna preserved flowers, building the production and assembly road map, go-to-market strategy and customer development strategies according to different field of customers (brickwall, wholesalers, e-commerce).My mission is to identify strategies, business opportunities and innovative product development technologies to involve in new business models to serve those opportunities.Competencies : product development, marketing strategy, market research and e-commerce strategy Show less

Sal Y Limon is a Swiss Jewelry brand; I guide the wholesale and retail distribution to drive market share, build sales and increase profitability. I also develop sales plans through the setting of quotas for all the stores and territories, forecasting sales performance and determining ideal sales volume and profits for products. • Conceptualize appropriate business development strategies to improve organizational performance consistently. • Reduced inventory and old stock by 44% and… Show more Sal Y Limon is a Swiss Jewelry brand; I guide the wholesale and retail distribution to drive market share, build sales and increase profitability. I also develop sales plans through the setting of quotas for all the stores and territories, forecasting sales performance and determining ideal sales volume and profits for products. • Conceptualize appropriate business development strategies to improve organizational performance consistently. • Reduced inventory and old stock by 44% and increase cash flows by opening eight pop up shops in Department Stores including COIN Milano 5 Giornate, Coin Roma San Giovanni, BHV Le Marais La Fayette Dubai and several additional "shop in shop" at McArthur & Glen, Orio-Center, Grand Hyatt Dubai. • Developed a strong sales network by hiring, on boarding and training eleven Sales Agents to cover all important markets. • Contribute to the creation of new collections, FW 18-19, in partnership with relevant departments. • Prepare a sales budget for the entry market strategy in line with the short, mid and long-term organizational objectives.• Implement action plans for new product launches by collaborating with House of Design and Merchandising team. • Drive brand awareness campaigns for the organization through maintaining strategic relationships with partners and executing specific marketing campaigns. Show less

Managed the SALVATORE FERRAGAMO S.p.A project to create and market a line of camouflage glasses with fine gold elements in the Asia Pacific region. Coordinated the BREGUET project to create and market a new line of designer watches with enhanced functionality. Led a network of nine agents to service the Italian market.• Increased general sales volume and profitability as a result of recalculating the prices of items by 50% in line with market trends.• Coordinated the design of a new… Show more Managed the SALVATORE FERRAGAMO S.p.A project to create and market a line of camouflage glasses with fine gold elements in the Asia Pacific region. Coordinated the BREGUET project to create and market a new line of designer watches with enhanced functionality. Led a network of nine agents to service the Italian market.• Increased general sales volume and profitability as a result of recalculating the prices of items by 50% in line with market trends.• Coordinated the design of a new collection of jewellery items based on market research information on client needs.• Led a team of Craftsmen, Sub Suppliers and the Production Manager to exceed targets for the new jewellery collection project.• Reinvigorated wholesaler sales activities in POP UP Stores located in Mitsukoshi and Takashimaya in Japan by opening new Pop up stores into Department Stores.• Led the process of developing a top-tier representation for the brand through the training of sales staff and driving the department store business. Show less

A leader company skilled in the fine-jewelry production with precious and semi precious stones – Il Tarì, Marcianise (Ce) Italy - Branch office : New York, Usa

Advertising concessionaire of economic and financial weekly magazine “Il Denaro”, Naples ItalySales Area Manager for Campania Region.

Sales Account in GDO national domestic market of electronic imported products.