Over 25 on the industry with experienced in administration and management of companies focused on strategic and tactical media planning. Workforce optimization (WFO) with a series of business strategies focuses on improving employee efficiency, career plans to assurance client service obligations.Responsible to support COO and provide leadership, thought partnership and tactical support to the People, Organizational Effectiveness and Finance teams ensuring that all organizational systems, policies, and practices reflect core valuesEnsure the consistent application of a Management Model focused on achieving the objectives of the Business Plan as well the core objectives of the Company.Debate and agree in conjunction with the General Management the strategy and work plan for the correct implementation of the defined management and transformation model as Trade, P&L, Rebates & MVD´s Management, Client profitability, etc.

Managing Business Partner for UM Mexico

FORD Director, Client Leader Global & Regional communication, Rebates & MVD´s management / P&L / Scope of work development. Regional & Global report to Division in Detroit and Miami Supervision and implementation of regional media guidelines, implementation and negotiations

Global & Regional communication, Rebates & MVD´s management / P&L / Scope of work development,Regional & Global report to Division in LA and London.Supervision and implementation of regional media guidelines, implementation and negotiations New Business participation

Colgate Palmolive Group Director Oct 2007 – March 2012P&L / Scope of work development, responsible of 13 members. Continue client communication, Scope of Work (staff management)Brand communications strategies development, implementation and negotiations.National and Regional report to Division in NY, Contribution in General Process (Internal & External documents) Supervision of Implementation for tactical and strategic efforts

Dealing with Senior clients and directing of team of 4 (including 2 direct reports)Brand communications strategy development at local and regional level. Supervision of Implementation and negotiation Participation in New Business wins

Colgate Palmolive Senior Planner specifically for Oral Care portfolio & Liquid CleanersBrand media strategies, implementation, and negotiations.National and Regional presentations for Colgate brands and key competitors.

Procter & Gamble Planning Supervisor specifically Ariel, Escudo, Old Spice & Oil of Olay (Regional)National and Regional presentations for P&G brands and key competitors.Temporally Team Direction about P&G brands during April, May and June´03.Competitive Report Analysis, Media and Business Overview, Brand Media Review’s.Planning Supervisor for Home Depot brand, Media control Investment.Played key role in New Business Presentations to get Microsoft, TOSHIBA and Reforma.Starcom Worldwide Mexico.

Media planing for some P&G brands as Ariel, Escudo, Old Spice as well as Oil of Olay at Regional Level

Media Strategic Planning for Sealy, and Premium bands as Johnny Walker, Four Season’s, & Volvo.Control and Distribution investment for these brands.

Responsable for P&G TV Buy, Budget management as well a media planning for Sealy, Jhonny Walker and Four Seasons