• Over 15 years of comprehensive experiences (12 years management level) in IR/PR/Marketing field• Solid knowledge and experience in all-round IR/PR functions including Brand promotion, Corporate Communication, Marketing, Investor relations, Media relations, and CSR• Fluent English and Cantonese, native Putonghua• Cross-cultural background facilitates a smooth and timely internal communication between PRC and Hong Kong without barrier• Superiority intercultural communication and people management skills with excellent execution
香港亞洲文化傳播有限公司
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Founder香港亞洲文化傳播有限公司 Mar 2021 - Present香港特別行政區
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Chief Operating OfficerWonderful Sky Financial Group Limited Apr 2020 - Mar 2021• Manage and plan the overall operation of the Group;• Lead and manage activities of the Group to achieve overall corporate goals and performance objectives;• Evaluate performance by analyzing and interpreting data and metrics;• Manage relationships with partners/vendors;• Conceptualize and introduce strategic operational and business development initiatives;• Evaluate performance by analyzing and interpreting data and metrics; -
Senior Vice PresidentMason Group Holdings Limited Aug 2017 - Nov 2019Hong Kong• Established and Lead corporate communication department• According to the company's overall development plan, plan and implement relevant marketing activities for group promotion• Responsible for overseeing communications to the media, including preparing articles, press kits, press releases, and other content initiatives. Cultivates and manages relationships with media reps• Establish close relationship with affiliated companies, help affiliates promote in hong kong and china, establish combat-worthy PR team• Develop investor confidence and belief in the company’s vision and strategy for delivering shareholder value• Organize investor road-shows and meetings• Developing strategic communications plans on Corporate Social Responsibility
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Senior Pr SupervisorSun Fook Kong Group Nov 2011 - Aug 2017- Directly report to the CEO- Direct affiliate PR budgets- In complete charge of the public relations, marketing and promoting work of SFK Construction Holdings Limited (Stock Code:1447) and SFK Properties Limited, work with management on overall Communication strategies for the region and key market- Develops, implements and executes the strategic plans for investor relations- Build, maintain and manage positive relationships with key internal stakeholders, media and relevant influencers- Direct the activities of external agencies and internal teams as needed- Write and edit external facing material (press releases, website content)
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Asian Film Awards Public Relations And Media PlanHong Kong International Film Festival Society Ltd. 2011 - 2012Hong KongPublic Relations and Media Plan (Part time, project based) -
Communication ExecutiveHong Kong China Chamber Of Commerce 2010 - 2011Hong Kong- Take the full charge of the secretariat operation and management of the chamber of commerce- Devise and execute corporate communications strategies with a view to enhancing corporate image- Manage day-to-day PR efforts and direct public relations strategy and implementation, including agency management, external media interaction, press releases, event planning and budget management.- Handle the large activities with the participation of chief executive and national leaders- Full development and management of the internal / external communications calendar and execution of strategy across multiple communication channels.
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Operation/Promotion OfficerHong Kong Asia Exhibition (Holdings) Ltd 2009 - 2010Hong Kong- Fully in charge of the promotion in mainland China- Supervision of the overall project coordination and planning- Ensure all projects are conforming to the schedule and clients' requirements- Responsible for project cost control; prepare pre-show and post show cost reports- Execute and supervise promotion activities & marketing collaterals
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Communication Manager And General Manager AssistantDigital Design Foundation 2006 - 2008Bei Jing- Assist the General Manager for implementation of all marketing planning and well maintain relationship with PR & media sectors- Successfully invited and arranged oversea outstanding artists from animation and visual effects, working side by side with them to expand foundation.- Assist in the building and maintenance of media relationships by identifying and in some cases contacting media relevant to our business- Assumes leadership role in educating agency advertising teams about public relations part in an integrated marketing plan- Manage and implement all PR activities / events
Marco Liu Skills
Marco Liu Education Details
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Hotel And Tourism Management -
Globle Business Management -
Information Technology -
Arts, Entertainment, And Media Management
Frequently Asked Questions about Marco Liu
What company does Marco Liu work for?
Marco Liu works for 香港亞洲文化傳播有限公司
What is Marco Liu's role at the current company?
Marco Liu's current role is 主席.
What schools did Marco Liu attend?
Marco Liu attended The Hong Kong Polytechnic University, City University Of Hong Kong, The University Of Hong Kong, Communication University Of China.
What skills is Marco Liu known for?
Marco Liu has skills like Public Relations, Event Planning, Press Releases, Copywriting, Marketing Communications, Event Management, Social Media Marketing, Digital Marketing, Social Media, Advertising, Mandarin, English.
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