Throughout my professional career, I have frequently encountered inefficient processes spanning various company areas. These processes often consume several days of work, yet they could be completed in just a couple of hours with proper review and automation. Typically falling outside the scope of existing ERPs, they do not justify the development of custom software, and invariably end-up relying on (subpar) Microsoft Excel files. Having resolved many of these issues in previous roles, I… Show more Throughout my professional career, I have frequently encountered inefficient processes spanning various company areas. These processes often consume several days of work, yet they could be completed in just a couple of hours with proper review and automation. Typically falling outside the scope of existing ERPs, they do not justify the development of custom software, and invariably end-up relying on (subpar) Microsoft Excel files. Having resolved many of these issues in previous roles, I founded WHY Consulting in 2013 to address this gap and provide tailored Excel models to meet each client's unique pains and needs. While undoubtedly a more technical undertaking, it is also incredibly rewarding. Not only for the exposure to diverse companies and markets, but also for remarkable efficiency improvements achieved through these micro projects. Additionally, there have also been more extensive projects in which higher seniority was required, allowing for a deeper business insight and enhanced added value. Show less

Develop and deliver specialized modules on Marketing and Sales Finance within post-graduate programs tailored for professionals.

In-depth collaboration to assist Nuvi Group (comprising companies such as Refriango, Mega, and Cross Africa) in addressing a temporary SAP CO-PA blackout. The objective was to enable critical management information retrieval and analysis to support essential business tracking and decision-making during this period.The project involved producing and analyzing critical information (in areas such as Product Costing, Pricing, Customer and Product Profitability, and stock control), providing… Show more In-depth collaboration to assist Nuvi Group (comprising companies such as Refriango, Mega, and Cross Africa) in addressing a temporary SAP CO-PA blackout. The objective was to enable critical management information retrieval and analysis to support essential business tracking and decision-making during this period.The project involved producing and analyzing critical information (in areas such as Product Costing, Pricing, Customer and Product Profitability, and stock control), providing crucial insights and recommendations for top management decision-making during the extended SAP CO-PA blackout.Due to the successful execution of that phase, the collaboration was extended to include additional value-added support, encompassing my participation in initiatives such as Product and Customer Rationalization, comprehensive Business Analysis, and the implementation and conducting of a new Annual Budgeting process. Show less

As an external consultant, I was responsible for the establishment of a new Planning and Control Department during a critical business recovery phase following Dancake's near bankruptcy. My responsibilities included:• Defining and assembling a team of 11 professionals to drive strategic financial initiatives and provide daily business support.• Implementing comprehensive management control policies and processes, including ABC Costing, Pricing, Profitability Analysis, KPI development… Show more As an external consultant, I was responsible for the establishment of a new Planning and Control Department during a critical business recovery phase following Dancake's near bankruptcy. My responsibilities included:• Defining and assembling a team of 11 professionals to drive strategic financial initiatives and provide daily business support.• Implementing comprehensive management control policies and processes, including ABC Costing, Pricing, Profitability Analysis, KPI development, Management Accounting standards, Promotional Evaluation frameworks, and Budgeting protocols.• Developing and deploying essential management control tools, primarily leveraging Microsoft Excel and SAGE software platforms.• Providing vital interim finance support to the business throughout the recovery stage, ensuring financial stability and alignment with the business recovery plan.The project resulted in a new strengthened financial foundation for Dancake, enabling informed decision-making, cost efficiencies and control, and sustainable growth prospects. Show less

• Provide strategic business advisory and P&L management support to Iberia Foods' leadership team.• Manage the BU P&L, analyzing its performance and recommending improvements to optimize business performance and enhance profitability.• Coordinate the Annual Plan process, facilitating discussions and securing approval for business objectives vs. targets.• Conduct economic evaluations for all new projects to assess feasibility and potential impact on financial… Show more • Provide strategic business advisory and P&L management support to Iberia Foods' leadership team.• Manage the BU P&L, analyzing its performance and recommending improvements to optimize business performance and enhance profitability.• Coordinate the Annual Plan process, facilitating discussions and securing approval for business objectives vs. targets.• Conduct economic evaluations for all new projects to assess feasibility and potential impact on financial performance.• Coordinate internal reporting and business update sessions for cross-functional teams, ensuring alignment and transparency within.• Supervise a team of up to 8 professionals within the Business Planning department in Spain and Portugal. Show less

• Provide support to the General Manager and Portuguese senior management in both operational and strategic decision-making.• Monitor overall business performance across various metrics such as product, customer, and brand, conducting thorough P&L gap analysis, and proposing actionable business improvement initiatives.• Coordinate the Annual Budgeting process and its updates.• Communicate business updates and reports to teams across different hierarchical levels, ensuring… Show more • Provide support to the General Manager and Portuguese senior management in both operational and strategic decision-making.• Monitor overall business performance across various metrics such as product, customer, and brand, conducting thorough P&L gap analysis, and proposing actionable business improvement initiatives.• Coordinate the Annual Budgeting process and its updates.• Communicate business updates and reports to teams across different hierarchical levels, ensuring consistency and clarity in the information circulated.• Share responsibility for business profitability, including pricing updates and product portfolio management.• Lead and coordinate the activities of the Business Planning team, overseeing up to 4 team members. Show less

• Support the Channel Director and their direct reports by providing finance assistance and guidance as needed.• Analyze underlying top-line performance metrics (such as product, customer, and brand performance), communicate insights across the team and propose improvements.• Coordinate the annual budgeting and forecasting processes.• Monitor the overall profitability of the channel, identifying areas for improvement.• Supervise and manage a team of 2 data analysts.

• Prepare, obtain approval, and report the monthly results package to the Business Group in Rotterdam, serving as the country point of contact.• Oversee Marketing and Sales investments to ensure budget alignment.• Oversee Indirect & Fixed Costs to ensure budget alignment.• Coordinate the calculation of Monthly Results, ensuring accuracy and timeliness in financial reporting.• Implement and maintain Management Information Systems to support decision-making.• Prepare internal… Show more • Prepare, obtain approval, and report the monthly results package to the Business Group in Rotterdam, serving as the country point of contact.• Oversee Marketing and Sales investments to ensure budget alignment.• Oversee Indirect & Fixed Costs to ensure budget alignment.• Coordinate the calculation of Monthly Results, ensuring accuracy and timeliness in financial reporting.• Implement and maintain Management Information Systems to support decision-making.• Prepare internal management reports to provide insights into key performance metrics and business trends.• Coordinate the Annual Budgeting process, ensuring clear communication and timely data collection from all stakeholders.• Supervise and lead a team of 4 direct reports.• Coordinate Sarbanes-Oxley compliance assessments to ensure adherence to regulatory requirements and internal controls.• Lead various finance projects to drive process improvements and enhance organizational effectiveness. Show less

• Oversee Marketing and Sales actual expenditures and their alignment with respective budgets.• Calculate Net Sales and maintain related information systems to ensure accuracy and timeliness in tracking and analyzing sales performance.• Manage a team of 1 data analyst, providing the necessary guidance and support.• Lead change projects aimed at improving processes and enhancing organizational effectiveness within Marketing and Sales functions.

Participation in several projects, including:• Coordinate the Y2K project, gathering and preparing contingency plans for the year 2000 impact across all company areas.• Lead the local implementation of the International Unilever Chart of Accounts in collaboration with the international team.• Implement the SAP-AM module for asset management, overseeing external consultants' coordination.• Support the project leader overseeing the legal entity separation of the Marketing and… Show more Participation in several projects, including:• Coordinate the Y2K project, gathering and preparing contingency plans for the year 2000 impact across all company areas.• Lead the local implementation of the International Unilever Chart of Accounts in collaboration with the international team.• Implement the SAP-AM module for asset management, overseeing external consultants' coordination.• Support the project leader overseeing the legal entity separation of the Marketing and Sales Unit (MSU) from the Sourcing Unit, assisting in documenting business processes and facilitating training deployment. Show less