I am a passionate Creative Director with an academic degree in Advertising and 22 years of experience working with numerous international agencies, including BBDO, Dentsu, Havas, and 9 Yards, as well as working with significant local Egyptian agencies, including Synergy Advertising and Creative Lab. Additionally, I have extensive experience in digital advertising from managing all digital communication for any project throughout my professional career and serving as the digital design lead for Nexford, a Washington, DC-based institution that is entirely online.I began my career as an art director, but I have since developed into a talented conceptualizer, Arabic copywriter, and team leader and coach for more than 12 years in the creation and execution of fantastic concepts for videos, slogans, captions, and other social communications. for a pool of international and local brands.I have worked on different brand categories such as non-alcoholic drinks (Coca-Cola CSR, Pepsi, 7UP, Mirinda, Mountain dew, Aquafina, and Beyti Milk), alcoholic drinks (Stella Beer, ID Edge, ID Vodka, Château des Rêves, Gianaclis, Auld Stag, and Drinkies) automotive (Ford, Daihatsu, Mercedes-Benz, Daewoo Motors, Fiat and Alfa Romeo), food (Burger King Gluf, Texas Chicken Gulf, La Poire, Beano's, Gourment, Wadi food, Tamarai resturant and bar, Americana, Greenland, Domty, El Rashidi El Mizan, Add me and La Vache Qui Rit), confectionery & snack (Doritos, Lay's Delights, Snickers and Cadbury), real estate (Al Ahly Sabbour, White Bay, Blue Blue, Eterna Healthcare city, Orascom development, and El Gouna), retail service (City Stars, Galleria40), detergents (Fa, Persil, and Pril), pharmaceutical (Bayer, Merck Serono), financial services (ADIB bank, UNB bank, AAIB, Crédit Agricole, Egyptian Gulf Bank, AUB Bank, EBE Bank) and communication & internet (MobiNil Business, Link Dot Net, Star Net).I enrolled in Udacity courses in Advanced User Experience Design, UX Research Cross-Skilling, and Digital Marketing to advance my professional development. Additionally, I studied Fireproofing the idea, Selling the idea, Art directing the idea, and High-performance leadership from Mac International. I also did Fundamentals of Digital Marketing from Google Digital Garage.