Marco Mazzini

Marco Mazzini Email and Phone Number

International Business and Marketing Advisor - Consumer goods @
Marco Mazzini's Location
Milan, Lombardy, Italy, Italy
Marco Mazzini's Contact Details

Marco Mazzini personal email

n/a

Marco Mazzini phone numbers

About Marco Mazzini

Over 20 years of International business experience in Consumer Goods , Luxury & Fashion, FMCG and Retail industries. Experienced both Public and Private companies and enjoyed working in both Domestic and Corporate roles. My experience leverages a solid skill set and continuous focus on consumers and customers behaviours and needs. Strategic thinker and results achiever. Strive on establishing a long term vision, relish a continuous short term everyday delivery. Fearless and open towards new and innovative approaches reflecting the ever evolving consumer and trade landscape. Advocate of team work culture attained by leveraging on solid leadership and inclusive skills. Remarkable International experienced achieved working with Managers, Consumers and Trade operators from most of the world's Regions.Specialties: - International Business Management and Development- Business Strategy- Consumer engagement - Brand building- Comms (Offline and online/ ATL-BTL)- Innovation development and strategy- Retail Marketing and Communication - Growing team talent- Fluent (s/w) in 4 languages (Italian,English, French and Spanish)

Marco Mazzini's Current Company Details
Consultancy

Consultancy

International Business and Marketing Advisor - Consumer goods
Marco Mazzini Work Experience Details
  • Consultancy
    Consimer Goods Business & Marketing Consutant/Advisor
    Consultancy Apr 2021 - Present
    Milano, Lombardia, Italia
    20+ years international Marketing and Business professional with a proven track record achieved in both Public and Private multinational Organizations. Fluent in 4 languages, familiar with consumer and trade dynamics in both mature and emerging markets all over the world. Experienced in consumer goods and fmcg competitive dynamics as well as with global and domestic roles tasks and deliverables. Have contributed to growth and success of some of the world’s most iconic Brands such as Campari… Show more 20+ years international Marketing and Business professional with a proven track record achieved in both Public and Private multinational Organizations. Fluent in 4 languages, familiar with consumer and trade dynamics in both mature and emerging markets all over the world. Experienced in consumer goods and fmcg competitive dynamics as well as with global and domestic roles tasks and deliverables. Have contributed to growth and success of some of the world’s most iconic Brands such as Campari, Martini, Ray Ban, Special K Show less
  • Bacardi
    Global Director Martini Sparkling Wines
    Bacardi Feb 2016 - Apr 2021
    London, United Kingdom
    Lead role on Martini Sparkling Wines business (world’s n.1 Italian sparkling wine Brand) operating within Central Marketing Dept. Developing business strategy, global assets and key activities, coordinating and supporting business growth models in all key Regions around the world.
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  • Luxottica Group
    Global In Store Marketing Director
    Luxottica Group Jan 2011 - Dec 2015
    Corporate role within Group Marketing Dept..Head of Dept. responsible for Luxottica Group's worldwide Visual Merchandising and In-Store Marketing strategies and creative developments. Responsibility covers all of Luxottica's In Store VM activities on all major Brands (both House Brands -e.g. Ray Ban, Persol, Vogue - as well as major License Brands) and, with different degrees of leadership, applies to both Wholesale and Retail Channels.
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  • Kellogg Italia
    Marketing Manager
    Kellogg Italia May 2007 - Dec 2010
    Marketing Manager Adult Brands (Special K, Extra, Corn Flakes, All Bran, etc): July 2008 through 2010Marketing Manager Kids & Family Brands (Coco Pops, Tresor/Krave, Rice Krispies, Corn Flakes): May 2007 through June 2008.Lead role on assigned porfolio with responsibility on key strategic guidelines, local positionings and media strategy, marketing mix activities including local development of ATL - Corn Flakes, Extra, Special K, Coco Pops (Epica winner) TV campaigns -… Show more Marketing Manager Adult Brands (Special K, Extra, Corn Flakes, All Bran, etc): July 2008 through 2010Marketing Manager Kids & Family Brands (Coco Pops, Tresor/Krave, Rice Krispies, Corn Flakes): May 2007 through June 2008.Lead role on assigned porfolio with responsibility on key strategic guidelines, local positionings and media strategy, marketing mix activities including local development of ATL - Corn Flakes, Extra, Special K, Coco Pops (Epica winner) TV campaigns -, BTL,packaging, portfolio management and international relationship with European central marketing and management teams.Launch and introduction on domestic market of NPD - Nice Morning cereals.Coordinating Brand Management teams (5/6 people) Show less
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  • Campari Group
    Marketing Manager Spirits Italy
    Campari Group Jul 2003 - Apr 2007
    Lead role on Italy's marketing activities on Company's core business -spirits brands.Managing wide portfolio including major brands such as Campari, Jaegeremeister (license brand), Skyy Vodka, Cynar, ZeddaPiras, etc.Responsible on portfolio strategic developments as well as coordination of best activity plans implementation (strong focus on all ATL communication - e.g Campari and Jaegermeister -and major BTL activities - eg. Skyy Vodka distribution plan and Jaegermeister Ice Cold… Show more Lead role on Italy's marketing activities on Company's core business -spirits brands.Managing wide portfolio including major brands such as Campari, Jaegeremeister (license brand), Skyy Vodka, Cynar, ZeddaPiras, etc.Responsible on portfolio strategic developments as well as coordination of best activity plans implementation (strong focus on all ATL communication - e.g Campari and Jaegermeister -and major BTL activities - eg. Skyy Vodka distribution plan and Jaegermeister Ice Cold activity)Lead role on Campari's Red Passion TV and press campaign strategy and ads (e.g. Scratch, Chase and Duel ads), Campari btl and Campari Calendar activities (lead role on first 6 Campari Calendar editions) as well as Jaegermeister successful strategy with both brands reaching historic sales records in 2005 and 2006. Set up Cynar's re-launch plan and TV ads' strategy. Show less
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  • Campari Group
    International Brand Manager
    Campari Group Jul 2000 - Jun 2003
    Corporate Marketing function with worldwide responsibility on all major marketing strategies and activities in key countries.Brand Management responsibility on Campari and Skyy Vodka.
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  • Campari
    Product Manager Italia
    Campari May 1997 - Jun 2000
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  • Mondadori
    Product Manager
    Mondadori Sep 1994 - Apr 1997
    View

Marco Mazzini Skills

International Business Management Customer Insight Trade Marketing Fmcg English Marketing Management Shopper Marketing Brand Equity Marketing Strategy Brand Architecture Marketing Communications Advertising Consumer Behaviour International Marketing Global Marketing Segmentation Retail Merchandising Consumer Insight Business Strategy Pricing Strategy Packaging Strategic Planning Strategy Marketing Brand Management Marketing Communication Product Development Fast Moving Consumer Goods Bevande Alcoliche

Marco Mazzini Education Details

Frequently Asked Questions about Marco Mazzini

What company does Marco Mazzini work for?

Marco Mazzini works for Consultancy

What is Marco Mazzini's role at the current company?

Marco Mazzini's current role is International Business and Marketing Advisor - Consumer goods.

What is Marco Mazzini's email address?

Marco Mazzini's email address is ma****@****ica.com

What is Marco Mazzini's direct phone number?

Marco Mazzini's direct phone number is +144129*****

What schools did Marco Mazzini attend?

Marco Mazzini attended Università Bocconi.

What skills is Marco Mazzini known for?

Marco Mazzini has skills like International Business Management, Customer Insight, Trade Marketing, Fmcg, English, Marketing Management, Shopper Marketing, Brand Equity, Marketing Strategy, Brand Architecture, Marketing Communications, Advertising.

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