MAIN ACTIVITIES: Account management; Advertising management, monitoring and KPI analysis; Keyword analysis; SEO; Promotion strategy; Catalogue management on Amazon Vendor and Seller Central; Brand Store and A+ Content.

MAIN ACTIVITIES:- Advertising strategy creation- Advertising campaign execution (search, display and DSP)- Campaign monitoring and KPI analysis- Keyword analysis - SEO audit- Promotion strategy- Training and webinars about Marketing and Advertising- Client-facing business reviews, strategic meetings and calls- Interviewer for potential new hiresMARKETPLACES:- Amazon- eBay- ePrice- C-Discount- Leroy Merlin- Rakuten- ZalandoTOOLS:- Amazon Vendor Central- Amazon Advertising- eBay Advertising- ePrice Advertising- C-Discount Advertising- Facebook ads- Google ads- Helium10- Keepa- Linkedin ads- M19

MAIN ACTIVITIES:Campaign and Creative Management; Creation and review of Media Plan; Campaign Forecasting and Booking; Optimization; Creative Review; Trafficking; Reporting.Trainer for new-hires and Tutor involved in a Coaching Plan to improve performances of other peers.Team Leader for Ad Operations team (campaign management for emerging accounts) in Bratislava.Campaign Manager for UK, US, CA, IT and ES campaigns (emerging accounts).Interviewer for new-hires for Ad Operations team in Bratislava.SPECIAL SHOUT-OUT:Extra Mile - AHEAD Award (April 2021).PROJECTS:1P Creative Design Request for EU and JP marketplaces: I supported and introduced the synchronization between the Growth Ad Operation team and the Design Scaled Services team in Bratislava in order to provide internal creative design service for Growth campaigns.Twitch advertising: introduction to Twitch display advertising for the Bratislava emerging campaigns team.EARLY-PROMOTION HIGHLIGHT:Marco joined the Ad Operations team in Bratislava in May 2019. He quicklydemonstrated expertise in DSP trafficking, performed at a very high leveloutperforming his team members in all KPIs and soon started collecting the L9awards for outstanding performance. He also played key role in leading CES fourtraining sessions. Marco was promoted to a lead role(Tier 2 for Growth team) inMarch 2020 and extended his scope of work representing the BTS team in T2/T3syncs, cross-department catch ups in regards to daily workflows and led twostandardization projects connected with the single-thread ownership of the Growthcampaigns that resulted in an SLA improvement from 97% to 99% ( global goal98%). The projects increased work efficiency as the workload was split more evenlyamong team members and the utilization overall increased by 10% perperson.Reference: Andrea Jursova, Ad Operations Manager

MAIN ACTIVITIES:Creation and review of Media Plan; Campaign Forecasting and Booking; Optimization; Creative Review; Trafficking; Reporting.Campaign Manager for UK, IT and ES Growth campaigns (emerging accounts).Trainer for new-hires and Tutor involved in a Coaching Plan to improve performances of other peers.Team Leader for Growth Ad Operations team in Bratislava.SPECIAL SHOUT-OUT: Extra Mile - AHEAD Award (August 2020).PROJECTS:Single-threaded ownership for Growth campaigns: I introduced a system of single-thread ownership of the Growth campaigns for the Bratislava team that resulted in an SLA improvement from 97% to 99% (global goal is 98%). The projects increased work efficiency as the workload was split more evenly among team members and the utilization overall increased by 10% per person.GSS Captains: metrics and KPIs analysis for Italian campaigns in order to improve efficiency and reduce blockers.Self-Service pilot testing for UAE: I was part of the testing team for a pilot project for Campaign trafficking for the UAE marketplace which was going to be launched on Amazon Advertising.Managed Services Hotdesk: member of this team which is dealing with the communication and problem solving of occurring technical issues for Amazon Advertising tools.

MAIN ACTIVITIES:Creation and review of Media Plan; Campaign Forecasting and Booking; Optimization; Creative review; Trafficking; Reporting.Trafficking training coordinator from September 2019 to March 2020.SPECIAL SHOUT-OUT: Top performer Q4-2019L9 Award - September 2019; November 2019; March 2020PROJECTS:Parity Project - Trafficking Standardization of process: I managed the standardization of variances across Trafficking process, performed worldwide (3 geographic areas: NA, JP and EU). Process result improved in terms of SLA, Average Handling Time and number of Blocked tasks.2019 Q4 Black Friday/Cyber Monday taskforce: I was member of a dedicated taskforce for the trafficking of high complexity campaigns for Black Friday and Cyber Monday in November 2019.

Freelance Marketing, Communication and Social Media Consultant. I also collaborate with a digital marketing agency in order to find new clients.

IT customer service, providing first level support to English, Italian and Spanish speaking clients:- Receiving end user calls- Provide first level resolutions- Ticket creation/Categorization/Prioritization- Ticket escalation to respective Support Group- Incident resolution and recovery- Ticket ClosureSPECIAL SHOUT-OUT:Go Getter Award - Best new team member - October 2017

I worked at this digital agency by managing a client portfolio, developing the most suitable digital marketing strategies for their own companies. Main tasks:- Social Media Management- Advertising Management- Project Management- SEO

I worked as a member of a team who developed a temporary store marketing strategy for a brand owned by this company.Main tasks:- Marketing planning- Digital Marketing strategy- Supply Management

Traineeship achieved through the European program “Erasmus+ Traineeship”.Main tasks:- Management of the relationships among the Chamber and the external partners- Event Management- Marketing researches- Communications Management (articles writing)- Social Media Management (Facebook)- Website Management (Wordpress)