Developed monthly campaign strategies for print and digital promotions for each marketing channel, ensuring key messaging, target audiences and objectives were achieved.Collaborated with product specialists to gain valuable insight on customer demands and industry trends, allowing us to campaign close to the customers needs.Utilized the Brand Visual Style Guide to create compelling print ads, infographics, web graphics, web banners and social media graphics, using Adobe Creative Cloud.Managed rigorous email marketing schedule, creating email layout designs, subject lines, and product click-through URLs, using Klaviyo Email Marketing Software.Managed authoring, editing and publishing of web marketing materials to Gescan.com using Kontent Content Management System, while adhering to strict company guidelines.Delivered finalized monthly PDF print publications to third party print house, coordinating distribution times, locations, and quantities to 29 branch locations.Delivered finalized monthly digital flyer to Reebee, ensuring content was hosted properly from the digital platform to Gescan.com with corresponding product light box pop-ups and click-through URL’s.Managed publishing schedule for digital screen signage at 29 branch locations, using ScreenCloud Digital Signage Software to ensure all .mp4 files displayed as needed to employees and customers.Managed the Web Content Lifecycle Process using Adobe Creative Cloud, Microsoft Office 365, kontent CMS and ScreenCloud Digital Signage Software.

Triaged Microsoft SharePoint CMS inbox requests to update business unit webpages on cer-rec.gc.ca, ensuring the timely delivery of news and energy information.Scheduled and lead preliminary meetings with business unit representatives to gain insight on webpage requests, optimal outcomes and possible website functionality.Utilized HTML5 and Cascading Style Sheets (CSS) coding to create or revise webpage content, then delivered webpage links to department members for review and approval through the test server environment.Once approved, webpages were published live using SharePoint CMS, ensuring key audiences obtained the content needed.

Collaborated with the content, design and purchasing teams to ensure proper website product assortment was displayed for owned, paid and earned media channels.Managed work-back schedules and production workflow between internal teams and external creative agencies, ensuring successful delivery of digital banner ads and category landing pages by hard deadline dates.Utilized Adobe Workfront Online Proofing Software to review regionalized website assets, while adhering to strict brand standards and compliance guidelines.Uploaded landing page designs to the development website using Adobe Experience Manager Software, ensuring optimized image display and effortless user experience was achieved on mobile, tablet and desktop devices.

Collaborated with the marketing team, agriculture business unit, and the petroleum business unit to gain insight on customer needs, with an emphasis on accessibility to farming products and fuel.Supported website development and business unit leaders by proactively identifying pain points for website visitors throughout the online customer journey.Liaised with business unit representatives and the creative team to bring visual concepts to life while capturing the UFA brand.Provided strategic feedback for content placement and a simplified click-through experience, which enriched the customer journey, while delivering a cohesive and compelling online experience.

Collaborated with the web development and marketing teams to create customer journey storyboards, with the objective of lowering vacancy rates.Utilized Adobe Creative Cloud to produce captivating lifestyle imagery for bwalk.com and resident account website, then publishing approved weekly content using SharePoint CMS.Managed Microsoft Office calendars, ensuring regionally specific website content displayed accurately in Alberta, Saskatchewan, Ontario, and Quebec.

Collaborated with key stake holders from each business unit to develop the look, functionality and user experience of the company’s first intranet website, for employees in Canada, the United States, Albania, Peru, Columbia, and Russia.Curated department needs, then liaised with SharePoint Applications Specialists and communications manager to create a website wireframe using best practices. Utilized Microsoft Office and Adobe Creative Cloud to produce branded internal communications.Published department specific files and current events to the intranet site which created efficient file accessibility and united the global company.

Proofed website content against the Shaw Visual Identity Guide to ensure brand standards were upheld and file specifications were maintained.Adhered to a demanding website schedule with competing priorities, testing page functionality to confirm that each click-through URL displayed accurate content for Shaw.ca and Vod.shaw.ca.Utilized SharePoint CMS to efficiently store all verified files, ensuring ease of access when needed.

Researched Shaw’s cable, internet and home phone services against industry competitors to obtain superior product knowledge. Promoted the product features, benefits and service advantages of Shaw to potential customers.Completed sales orders using in house Unified Desktop and Comx Computer Software. Tracked sales orders and followed up with clients post install to ensure quality satisfaction was obtained. Attended weekly sales meetings to review product, service and promotional updates being offered.

Attended in house service repair training for television and digital box support, where hands on problem solving and clear concise communication was needed.Accompanied Shaw service technicians to fix hardware and coax wiring in-field and within customers homes.Supported Shaw customers with a multitude of analog and digital television troubleshooting tips, while walking customers through a step by step guide to resolution. Utilized in house Unified Desktop Computer Software to book service calls, when call in efforts could not resolve the television issues.