Independent Advisor & Strategy Consultant in Consumer Goods for ad interim assignments / projects in (Digital) Strategy & Transformation, Commercial Excellence, Digital Product Development, Program Management & PMOs. Assignments so far:• a.i. Global Strategy Director, Pet Nutrition business ($20B revenues)• a.i, Global eCommerce Performance Marketing Lead, Consumer Healthcare business (€5B revenues)

As a transformation advisor, I help businesses to improve their customer value propositions, using digital to serve customers better, faster and cost-efficient.My passion is in Consumer Goods, where I have built a unique expertise through 40+ successful projects across categories, geographies and topics.A broad client portfolio allows me to understand industry dynamics across categories, including e.g. Beer, Sauces & condiments, Pasta, Personal & Oral Care, Vitamins & Supplements, Hygiene, Home Care, Food containers, Pet nutritionI thrive in multi-cultural and cross-functional environments, working both with global/ regional functions and with local OpCos (including most European countries, USA, Mexico, China, S. Korea, Russia) I have built an extensive content expertise, supporting Consumer Goods companies across a wide range of topic areas, including e.g.• Designed the Global Digital strategy, then kickstarted RTM, org & tech transformation in first 3 countries• Kickstarted the EU Digital Acceleration Center, accelerating growth in 10+ countries• Implemented agile biz-dev-ops innovation model for a B2B app portfolio driving €10B net revenues on fragmented on-/ off- trade, developed new functionalities increasing market share, product availability, customer NPS • Developed 2P data collaborations with apps & pure players• Designed and kickstarted a digital-first brand incubator• Identified & prioritized 30+ GenAI optimization & value creation opportunities through GenAI Sca• Developed Global Retail Media guidelines, harmonized global accounting practices for Retail Media vs. A&P vs. Trade marketing; coached the Global Head of eCommerce on Retail Media• Accelerated eCom business though 10+ levers incl. social commerce & eventing in S. Korea and China • Developed and implemented the omnichannel marketing & sales strategy & performance measurement framework• Developed a marketplace expansion strategy through Amazon USA• Designed a Branded D2C strategy

As a transformation advisor, I help businesses to improve their customer value proposition, using digital to serve customers better, faster and cost-efficient.I now focus on two sectors, consumer packaged goods and shared & e-mobility, as I believe that digital in these ecosystems has the highest potential to (sustainably) disrupt end consumers propositions.

Co-founder of a digital startup that enhances wine sales for large grocery retailers and Ho.Re.Ca players with a SAAS (Software as a Service) recommendation engine based on consumers’ taste.Currently holding a non-executive advisory role, covered several roles until 2018: 𝐂𝐡𝐢𝐞𝐟 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐎𝐟𝐟𝐢𝐜𝐞𝐫 • Developed the algorithm and the recommendation engine to recognize users’ taste and needs and single handedly developed the first Proof Of Concept (based on Wordpress); • Managed third party suppliers (freelances for and small SW service providers) for the development of the 2.0 version of the recommendation engine and SaaS solution (based on Python and Django);• Created the in-house development team (1 back-end developer + 1 front end developer + 1 freelancer) and led the Technological development until the appointing of a dedicated full time CTO.𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 (𝐒𝐭𝐚𝐫𝐭𝐮𝐩 – 𝐋𝐚𝐫𝐠𝐞 𝐜𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐞 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧)• Managed all legal aspects (contract, service level agreement, privacy, etc.) of the SAAS solution sale to Esselunga, the 3rd largest Italian grocery retailer;• Led the implementation of the service in close collaboration with the clients IT and e-commerce department and standardized the solution for scale-up in other retail / Ho.Re.Ca. market;• Participated in the 2018 Commerce Program by Startupbootcamp, leading global startup accelerator, focusing on Customer Needs identification, Experimental Design, AGILE and SCRUM organization, Business Development.𝐋𝐞𝐠𝐚𝐥 𝐚𝐧𝐝 𝐂𝐡𝐢𝐞𝐟 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐎𝐟𝐟𝐢𝐜𝐞𝐫• Managed all legal and financial modeling aspects of the first capital raise (€3.6M pre-money valuation)• Overall responsible for the company's finances and taxes, controller for the business' performance.

Startupbootcamp aims to innovate the Commerce ecosystem by providing the most promising companies in the world with an innovation accelerator program based in Amsterdam. VINHOOD has been selected among over 500 candidates from all over the world as one of the 10 most promising startups of 2018.

Core Member of the Company's Energy Practice Group with relevant working exposure in international contexts. Other experiences in the Consumer Goods, Industrial and Healthcare Practices.Implementation and Enablement, e.g.- Developed the pricing strategy for a leading children and womenswear retailer, focusing on location clustering, price elasticity analytical modeling and competitor store checks;- Implemented efficiency improvement initiatives for a leading Cruising Ship company, focusing on inventory optimization aboard ships and centralized procurement;- Designed and implemented the Asset-Backed Trading business model for a major integrated energy company, focusing on commodity risk management, dynamic derivatives trading, supply optimization, international oil products trading. Strategy and Business Development, e.g.- Assessed the strategic partnership potential for leading global travel retailer and a major integrated energy company, focusing of the synergies of their service station retail businesses;- Developed the Italy market entry strategy for a US-based biotech company, assessing the market size and interviewing head physicians of the leading Italian hospitals.Organization and Processes, e.g.- Developed an innovative training program and a Supply Chain Optimization Simulation Game for a local energy company to boost cross functional collaboration.