Marco Santoro Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Canada

Milano, Italia

Managed a portfolio of CPG National Companies.Tasks: • Increased CHEP revenue through growing collaborations with the customers.• Developed projects such as logistics solutions and transport collaborations in order to create savings for the customers and business opportunity.• Consolidated the existing market focusing on tailor made solutions. • Identified new opportunities according to CHEP market strategy and customers’ needs. • Elaborated profitable offers and negotiated the terms of the agreements with the customers to close the sales.• Developed, according to the customers, a category plan in order to improve the visibility of their products in the Modern Trade channel and avoid the Out Of Stock.

Milan Area, Italy

• Managed the Commercial Agreements of 200 POS within Expo• Coordinated a team of 6 Market Developers in collaboration with the Expo Team Leader in order to increase Coca-Cola’s business through the assortment and visibility (Equipment and POP material)• Prepared weekly data analysis and action plans PPT presentations for the Expo Staff meetings and monthly reports for the Expo Manager

Milan Area, Italy

• Managed a portfolio of 10 Hypermarkets (Carrefour, Auchan, Finiper, Ipercoop). Target: increment Coca Cola’s sales volume and obtain new business opportunities.• Maximized the direct sell-in and negotiated with clients for strategic in store placements to increment daily sell-out.• Managed a personal monetary budget to place Coca Cola’s promotional price on local leaflet and increment in store awareness through activities such as promoters with gadgets.• Analysed the National Promotional Plan and monitored the YTD delta daily in order to forecast the sales volumes and took actions to guarantee sales targets.

Milano, Italia

• Managed the implementation of national agreements in 35 supermarkets (Esselunga, Pam, Coop, Punto Simply, Sigma, Carrefour Express, Carrefour Market, Unes, Billa).• Ensured correct visual layouts of Coca Cola products on shelf, developed in store points of engagement such as extra displays and coolers in strategic positions and maximised the exposition of the promotional merchandise.• Incremented the sell-out of the Coca Cola products through the negotiation of in store activities with the supermarket director.

Milan Area, Italy

• Managed the sell-in and sales volume of 300 clients.• Extended the Coca Cola Company product to the client’s assortment and managed the credit debt. • Developed activities such as combo menus to increment sell-out and presented the impact of those best practices to current and future clients as a selling story to increment business.

Milan Area, Italy

• Head hunted for middle and top management positions in the Sales & Marketing division.• Published on major e-recruitment websites such as Monster, Talent Manager and LinkedIn and on the major national newspapers (Il Sole 24 Ore, La Repubblica). Interviewed and screened potential candidates.• Developed Manpower new business opportunities by proposing recruiting services to medium/large sized companies.

Bachelor'S Degree, Scienze Della Comunicazione

Diploma Maturita' Linguistica, 95/100