Marketing student with over two years of experience in retail, which allowed to put into practice and strengthen much of what I had the opportunity to study during both of my degree courses. Born and raised in Milan, growing up surrounded by so much beauty I developed a deep passion for fashion and design objects and all the peculiar dynamics that differentiate the luxury goods market from the rest in terms of production, distribution and relationship with the customer. I completed my BSc by writing a thesis titled: “Umanizzazione e marketing del lusso: il caso Prada”, which analyses the marketing strategy that led the Italian fashion house to an astonishing double digit growth in the last few years.