MAIN AREA OF ACTIVITIESGeo Statistical Analysis• Estimation of Demographic, Economic and Behavioral data for micro-areas.• Development of territorial socio-demographic segmentations• Customer/Prospect database enrichment.Data mining• Segmentation of clients and points of sales for developing targeted marketing activities.• Profiling models for cross-selling and up-selling.• Scoring models for direct marketing and retention activities.Geomarketing• Optimization of local marketing activities.• Point of sales network and Sales agent network performance measurement and optimization.• Localization selection and performance estimate of new point of sales.MAIN TECHNOLOGIESSAS, ArcGisPro, SQL, Excel, PythonMAIN INDUSTRIESFast Moving Consumer Goods, Consumer durables, Travel&Leisure, Fashion & Luxury, Petrol & Utilities.

MAIN AREA OF ACTIVITIESCross-industry Analytics Consulting for Marketing and CRM including: • Customer behavioural segmentation• RFM and profiling models for cross-selling and up-selling• Market Basket Analysis• Churn model development• Support on points of sales potential estimation model definition and implementation• Data quality (Customers database)MAIN INDUSTRIESFast Moving Consumer Goods, Consumer durables, Travel&Leisure, Fashion & Luxury, Petrol & Utilities.MAIN TECHNOLOGIESSAS, SQL, Excel

MAIN AREA OF ACTIVITIESDevelopment and validation of SAS programs for the statistical analysis of clinical trial data for the preparation of tables, lists and figuresMAIN INDUSTRIESPharmaceutical, CROMAIN TECHNOLOGIESSAS, Excel

MAIN AREA OF ACTIVITIESSales data and inventory planning analysis, development of periodic reportsMAIN INDUSTRIESSportswearMAIN TECHNOLOGIESExcel, SO99+, Microsoft Dynamics

Study period abroad under the Erasmus + program

MAIN ACTIVITIESMarketing and sales analysis of Coop Adriatica's (Italian FMCG leader) scanner dataMAIN INDUSTRIES Fast Moving Consumer Goods, University ResearchMAIN TECHNOLOGIESExcel, Gretl