STtrade GmbH is a sales provider. We are representing, promoting and selling European companies in the area of DIY, eCommerce, C&C, Discounts, hypermarkets and the specicalized trade. Our work is living by an intensive and long-term existing network, deep market and business Know-How and an operational execution strength. The partner companies are enjoying a truely driven Business Development approach and an effective and goald-oriented Key Account Management. "Straight to the market" is our slogan. Partners from the very first beginning are appreciating an open and fair cooperation with ambitious growth results. There is more to come !

Leading the Consumer Division for the houseware brand Hailo. Full P&L responsibility for the Marketing and Sales acitivities.Hailo is sold in the winning channels of Home Improvement, leading onliners, Cash&Carry, Hypermarkets and spezialisied traders.A clear business focus on Europe but also a dynamic Business Development Approach in Asia and North America.

To drive and to steer the biggest Pan-European retailers (E-Commerce, Electronical Superstores, Buying Groups, Groceries and DIY) in terms of pricing, t&c, promotions, POS and co-advertising.Set up and execution of an efficient European product- and channel management for the sales organisations and distributor markets.

Alignment and execution of the central international B2C targets and strategies in the German, Austrian and Swiss market.Strategical and operational drive of the German, Austrian and Swiss sales subsidaries in regard to sales (Key Accounts, sales force efficiency), marketing, market reasearch, product management and supply chain.Strong Business Development focus on the Indoor product range to enter entirely the electronical superstores and groceries

Global responsibility of the B2C activities for worlwide leading international customer organisations with a huge focus of the European DIY players. But also a very good network and deep knowledge in the C&C, groceries, E-Commerce and specialised trade channels.Negotiation and execution of international and national contracts, agreements and strategies to deliver CAGR of more than 10%.